Author Spotlight: Mark J. Rose

Bree on March 7, 2023

Mark J. Rose is a Renaissance man who has made significant contributions in the fields of science and writing. He is an accomplished writer and a leading scientist, and his diverse background has informed his work in both areas.

Rose is currently the Head of Drug Metabolism and Pharmacokinetics at Gossamer Bio, Inc., a biotech startup that is working on finding cures for a range of diseases, including pulmonary hypertension, lymphoma, and multiple sclerosis. Before joining Gossamer Bio, he held various positions at large pharmaceutical companies, including Glaxo, Merck, and Amgen. He also spent over half a decade researching Huntington’s disease for the CHDI Foundation.

Rose’s passion for writing is equally impressive. He has authored numerous novels and screenplays, and his latest work, The Architect, is the fourth book in his historical science fiction series. The series explores the concept of time travel and its impact on history, and The Architect tells the story of 21st century businessman and politician Matt Miller, who finds himself transported back in time to the 17th century colony of Virginia.

The Architect is a captivating novel that blends historical fact with science fiction. Rose’s ability to build worlds is exceptional, immersing readers in the sights, sounds, and smells of colonial Virginia. Through Matt Miller’s journey, Rose explores the role of the individual in shaping history. The Architect is the 4th book of the Matt Miller in the Colonies series.

The first book is titled Journeyman, by Mark J. Rose is an enthralling adventure novel that follows the story of scientist Matt Miller, who finds himself stranded in Colonial America with nothing but a backpack. As he navigates this new world and tries to find his place in it, Matt faces unexpected challenges and struggles to survive in a society where he has no relevant skills or connections. With a well-crafted plot, vivid characters, and a thrilling storyline, “Time Lapse” is a must-read for fans of time travel and historical fiction.

The second book, titled Prophet, is an exhilarating novel by Mark J. Rose, following the journey of 21st-century scientist Matt Miller, who finds himself in Colonial Virginia with nothing but his backpack and wits. As he leaves for Philadelphia to make his fortune and claim the woman he loves, Matt faces unexpected challenges and a sworn enemy who will stop at nothing to destroy him. With an intricate plot, well-developed characters, and unexpected twists, Prophet is a must-read for fans of time travel and historical fiction.

The third book is titled Virginian, is a thrilling science-fiction novel by Mark J. Rose, following the journey of Matt Miller, a 21st-century scientist, summoned to London by Ben Franklin to investigate the disappearance of a British leader. Alongside another time traveler, they embark on a mission across two continents to change the destiny of Western Civilization. With an intricate plot, unexpected twists, and well-developed characters, Virginian offers a unique perspective on history, politics, and time travel, making it a must-read for fans of science fiction and historical fiction.

Rose’s work has garnered critical acclaim, and his ability to blend science and history has made him a respected figure in both fields. He has received numerous awards for his scientific research, and his writing has been praised for its ability to captivate readers.

Beyond his professional pursuits, Rose is a man of many interests. He enjoys riding his Harley Davidson, golfing, collecting Tiffany lamps, and running on the beach with his sheepadoodle, Misha. He also appreciates exceptional restaurants and food and owns an impressive collection of whisky and wine.

Mark J. Rose is a rare talent who has made significant contributions in both the sciences and the arts. His ability to blend historical fact with science fiction is exceptional. As he continues to push boundaries in both fields, it will be exciting to see what he produces next.

Grab a copy of The Architect now on Amazon. Check out another spotlight author here.

From Click to Conversion: How to Build the Perfect Sales Funnel for Online Coaches

Full Editorial on March 7, 2023

As an online coach, you’ve probably heard of the term “sales funnel.” But what exactly is a sales funnel and why do you need one? Simply put, a sales funnel is a step-by-step process that takes potential clients from their initial contact with your business, all the way through to the point of purchase. In this article, I’ll guide you through the process of building the perfect sales funnel for your online coaching business, from creating a lead magnet to analyzing and optimizing your funnel for maximum conversions.

Why Online Coaches Need a Sales Funnel

As an online coach, you’re likely selling your services through a website or social media profiles. But how do you turn website visitors or social media followers into paying clients? That’s where a sales funnel comes in. A sales funnel allows you to guide potential clients through a series of steps that build trust, establish your expertise, and ultimately persuade them to purchase your services.

Without a sales funnel, potential clients may visit your website or social media profiles, but then leave without taking any further action. A sales funnel ensures that you don’t lose these potential clients, by guiding them towards making a purchase in a strategic, step-by-step process.

The Stages of a Sales Funnel

A sales funnel typically has four stages: awareness, interest, decision, and action. Let’s take a closer look at each stage.

Awareness

At the top of the funnel, potential clients become aware of your business, typically through a blog post, social media post, or Google search. Your goal at this stage is to capture their attention and encourage them to learn more about your business.

Interest

Once a potential client is aware of your business, they will move down the funnel to the interest stage. At this stage, they may sign up for a newsletter, follow you on social media, or visit your website. Your goal is to establish yourself as an authority in your field and build trust with potential clients.

Decision

At the decision stage, potential clients are considering whether or not to purchase your services. This is where you’ll need to provide them with more detailed information about your services, answer any questions they may have, and address any objections they may raise.

Action

Finally, at the bottom of the funnel, potential clients will take action and make a purchase. Your goal is to make the purchase process as smooth and easy as possible, while also upselling additional services or products.

Creating an Effective Lead Magnet

At the top of your sales funnel, you’ll need to create an effective lead magnet to capture potential clients’ attention and encourage them to learn more about your business. A lead magnet is typically a free resource, such as an e-book, white paper, or webinar, that provides value to potential clients in exchange for their contact information.

When creating a lead magnet, it’s important to focus on providing value to potential clients. Your lead magnet should solve a problem or answer a question that your potential clients have. For example, if you’re a fitness coach, you could create a free e-book with tips for getting in shape. This would provide value to potential clients and encourage them to learn more about your coaching services.

Building Landing Pages That Convert

Once you’ve created a lead magnet, you’ll need to build landing pages that convert potential clients into leads. A landing page is a standalone page on your website that is designed to persuade potential clients to take a specific action, such as signing up for your newsletter or purchasing your services.

When designing your landing pages, it’s important to keep the focus on the benefits of your services. Your landing pages should highlight the benefits of your services and explain how they can help potential clients achieve their goals. You should also include social proof, such as testimonials or case studies, to establish your credibility and build trust with potential clients.

Analyzing and Optimizing Your Sales Funnel

Once you’ve built your sales funnel, it’s important to analyze and optimize it for maximum conversions. This means tracking your funnel’s performance and making changes to improve its effectiveness.

There are several metrics you can track to analyze your funnel’s performance, including conversion rate, bounce rate, and average time on page. By analyzing these metrics, you can identify areas of your funnel that need improvement and make changes to optimize its performance.

Some common optimization strategies include A/B testing different landing page designs, optimizing your lead magnet for maximum conversions, and retargeting potential clients who have abandoned their carts.

Conclusion: The Importance of Having a Well-Built Sales Funnel for Online CoachesIn conclusion, having a well-built sales funnel is essential for online coaches who want to turn website visitors and social media followers into paying clients. By creating an effective lead magnet, building landing pages that convert, and analyzing and optimizing your funnel, you can guide potential clients towards making a purchase in a strategic, step-by-step process. So, take the time to build the perfect sales funnel for your online coaching business, and watch your client base grow.

Importance of Building Professional Relationships

Digital Editor on March 6, 2023

Importance of Building Professional Relationships

Relationships are important to all people, whether in business or personal life. When building relationships, it is important to make a person feel like. You need to create a positive relationship with them to make them feel respected and valued. This is achieved by building trust, respect, and commitment. Trust is the cornerstone of all relationships. Trusting someone and seeking their advice on improving a situation or problem, even when it is not in your best interest. Here are some important points for building professional relationships.

1. Helps Gain Benefits

You can also use your relationships as a way to gain benefits. By gaining benefits, you cannot only help someone else achieve their goals and solve their problems, but you can also get something out of it on the other side of the equation. In business, this is very common in selling products or services to others in exchange for their money. This is more common in business than personal relationships, but there are still ways to earn things through your relationships.

2. Increases Customer Satisfaction with Overall Products and Services

When customers are satisfied with the products and services they receive, they are more likely to return for more in the future. It is important to remember that customers are attracted to providers for many reasons. The most obvious reason is that these companies provide great products or services. A satisfied customer will also be more likely to recommend your business or product on social media, further showing the customer’s satisfaction with your organization. These adverts can increase sales, profits, and revenue for your company.

3. Building Expertise

Relationships can also be used to build expertise. When making these relationships, you learn more about those people specifically. In time you will have learned so much about them that you have developed more knowledge than they have in their chosen field of work. This can give you a competitive advantage in the business world. The more you know about your potential customers, the easier it will be to match them with the appropriate products and services. Raphael Avraham Sternberg is an Israeli entrepreneur 

4. Develops Business Relationships

A great way to extend your relationships is to develop the ones you already have with companies. This can be done by contacting them, sending them emails, or leaving voicemails for them. More companies may want to purchase your products/ services if you are known as someone they can depend on. They will be more likely to listen to what you have to say if they know you are a person they can trust, therefore, increasing your capital and your network.

5. Keeps You Informed of What is Going on

Keeping in contact with people you have previously built relationships with gives you a better understanding of what is happening in their business or personal life. You will recognize when something is not going according to plan and can step in at the right time to understand their problem better and offer solutions they may not have thought of before. Additionally, you will be able to recognize when something is going better than planned and work together to build upon these successes.

6 . Develops Personal Qualities

Building relationships can help you develop the qualities that are required for success. One of these is communicating effectively, either orally or written. The more time you spend talking with and listening to others, the better your communication skills will improve! Raphael Avraham Sternberg has taken a relatively new approach to building relationships by focusing on the importance of building relationships as a long-term investment in your business. The more time you spend talking with and listening to others, the better your communication skills will improve!

Relationships strengthen interpersonal bonds and allow for the flow of communication and business between people. By giving and receiving, people can experience increased personal satisfaction with all aspects of their business, from building relationships to creating more profitable sales. The business world will be better off if they use their time socializing with people to improve their skills instead.

Why are Nurse Health Coaches Important

Misti Gerold on February 23, 2023

As healthcare continues to evolve, so does the role of nurses. One such evolving role is that of the nurse health coach. While the concept of a health coach is not new, incorporating nursing expertise adds a unique layer of care and guidance. But what exactly is a nurse health coach?

At its core, a nurse health coach is a registered nurse who has undergone additional training in coaching and wellness promotion. They work with patients to set and achieve health-related goals, and to improve their overall health and well-being. This can include anything from managing chronic conditions to improving lifestyle habits.

One of the key differences between a nurse health coach and a traditional nurse is the emphasis on patient empowerment. Rather than simply providing treatment and advice, a nurse health coach works with patients to identify their own goals and motivations. They then develop a personalized plan to help patients achieve those goals and offer ongoing support and guidance along the way.

This approach is especially effective for patients with chronic conditions, such as diabetes or heart disease. Rather than simply managing symptoms, a nurse health coach can help patients make lifestyle changes that can improve their overall health and prevent complications down the line.

But a nurse health coach isn’t just for those with chronic conditions. They can also work with patients who want to improve their overall health and wellness, such as quitting smoking or losing weight. By working with a nurse health coach, patients can develop a plan that is tailored to their unique needs and goals, and receive ongoing support and guidance throughout their journey.

One of the key benefits of a nurse health coach is the emphasis on patient education. Rather than simply telling patients what to do, a nurse health coach can help them understand the reasons behind their recommendations. This can help patients take ownership of their own health and make more informed decisions about their care.

In addition to working with patients, nurse health coaches can also work with healthcare teams to improve patient outcomes. By providing guidance and education to other healthcare providers, nurse health coaches can help ensure that patients receive comprehensive, coordinated care.

The Nurse Coach Collective is an organization that recognizes the importance of nurses and seeks to empower them to play an even more significant role in healthcare. The organization offers a 7-month online program that helps nurses become nurse health coaches.

The Nurse Coach Collective Program

The Nurse Coach Collective program is a comprehensive 7-month online program that helps nurses become nurse health coaches. The program is designed to equip nurses with the knowledge, skills, and tools necessary to provide effective nurse health coaching.

The program is divided into three phases: Foundations, Integration, and Application. The Foundations phase covers the basics of nurse health coaching, including the philosophy, principles, and skills required. The Integration phase focuses on applying the skills and principles learned in the Foundations phase to real-world situations. The Application phase is where the nurses get to apply their knowledge and skills to a specific project or area of interest.

The program is taught by experienced nurse coaches who have extensive knowledge and experience in the field. The instructors are passionate about empowering nurses to become nurse health coaches and are committed to providing ongoing support to their students.

Benefits of the Nurse Coach Collective Program

The Nurse Coach Collective program offers several benefits to nurses looking to become nurse health coaches. Some of the benefits include:

  1. Empowerment: The program empowers nurses to take control of their careers and become leaders in healthcare.
  2. Skill Development: The program helps nurses develop the skills necessary to become effective nurse health coaches.
  3. Flexibility: The program is entirely online, making it easy for nurses to fit it into their busy schedules.
  4. Professional Development: The program provides nurses with a valuable professional development opportunity that can enhance their career prospects.
  5. Improved Patient Outcomes: Nurse health coaching has been shown to improve patient outcomes, and nurses who complete the program can help make a positive impact on their patients’ lives.

The Nurse Coach Collective program is an excellent opportunity for nurses looking to become nurse health coaches. The program is comprehensive, flexible, and taught by experienced nurse coaches who are passionate about empowering nurses. By completing the program, nurses can develop the skills necessary to become effective nurse health coaches and make a positive impact on their patients’ lives.

3 Things To Try If You Feel Nervous Before Dental Visits

Web admin on February 21, 2023

Going to the dentist is a common fear that many people have. And while this fear can come about for good reason, as it’s rare for someone to actually enjoy going to the dentist and all that comes along with that, you’ll be glad to know that there are things that you can do before your dental visits to help you have an easier time when in their chair.

So whether you’re going in for your regular cleaning or getting dental implants, here are three things to try if you feel nervous before dental visits. 

Keep Your Regularly Scheduled Appointments

For people who are afraid of something, it can often feel better to just avoid this thing altogether. However, when it comes to things like dental visits, not going to these appointments on a regular basis can actually make things worse for you. 

When you go to the dentist regularly and take good care of your teeth, there’s a smaller chance that you’ll wind up needing to have major dental work done. But if you only manage to get to the dentist every few years or more, on the dates when you do get dental work, there’s a greater chance that you’ll need a lot of work done that could have been avoided with regular visits. So while you’ll be seeing the dentist more, you could save yourself a lot of trouble in the future by going regularly. 

Bring Something To Watch Or Listen To

Sometimes, finding a way to distract yourself from what’s taking place while you’re at the dentist can be a great way to help calm your nerves.

If you haven’t tried this in the past, consider bringing something to the dentist that you can watch or listen to while you’re in the chair. As long as you’re able to keep your mouth open and take direction as needed, you should be able to watch your favorite show or listen to music or a podcast that you know can help you to have a calmer energy about you. This way, you can hopefully override some of your other senses that might be more closely tied to the dental work that you’re having done, like your taste and smell. 

Practice Breathing And Meditation

When faced with something scary, it’s common for people to have a hard time controlling their bodies and their minds. But when you’re needing to sit still and keep your mouth open during your dental appointments, not being able to do so can make the whole situation a lot worse.

To ensure that you’re able to safely and comfortably get through your dental appointments, it might be worth it to practice breathing and meditation beforehand. If you’re able to learn how to keep your breath calm and quiet your mind when in stressful situations like being at the dentist, you could find these experiences to be a lot easier for you. 

If you’re prone to feeling nervous before an upcoming dental appointment, consider using the tips mentioned above to help you learn how to calm your nerves. 

3 Tricks To Help You Break A Bad Habit

Web admin on February 21, 2023

Everyone develops bad habits. However, once you’re ready to break this bad habit, it can be a lot harder than you’d like to admit feeling like you’ve regained control and start living the life that you really want. Luckily, science has uncovered all kinds of ways that people can hack their habits to break away from the bad ones and start turning them into good ones.

To help you see how this can be possible for you, here are three tricks to help you break a bad habit.

Find Ways To Exert Self-Control

While many habits can’t be fought off simply by self-control, the more you’re able to control yourself and flex those self-control muscles, the easier it will be for you to do this with your bad habits as well.

The more you get used to resisting things that your body may want but that your mind doesn’t, even with seemingly small things, the more experience you’ll gain in a mind-over-matter mentality. And for all bad habits, allowing your mind to be in control is vital. Otherwise, you could succumb to any and all of the urges that your body might think it wants, regardless of how much your mind or motivations may think otherwise, simply from hearing, tasting, or smelling something that triggers you and makes you want to fall back into those bad habits that you’ve been trying to hard to kick.

Allow Yourself To Be Disillusioned

For some people, they have developed habits over years and years of habitual behaviors. And while these habits might have served a purpose in the past or have been beneficial somehow, if you’re still feeling the need to do these things when you’re old enough to be in a senior living community, it might be time to rethink just how helpful or hurtful some of these habits are.

As you participate in the habits that you’re wanting to stop, think about what’s happening in your body and your mind as you bring that habit to conclusion. Are you enjoying it? Or did it leave you feeling worse than before? Once you start to get disillusioned about your habits, it becomes easier to want to stop doing them in the first place.

Recognize What Triggers You

For habits that people don’t like or don’t want to do anymore, one of the reasons why it can be hard to shake them is because they’re conditioned themselves to these habits based on certain triggers. So, when those triggers happen, your mind automatically wants to fall back into that habit.

To stop this in the process, try to recognize what some of your triggers are and interrupt yourself before you get into that bad habit cycle. Even pausing for a moment to think about what you’re feeling and what you’re wanting to do can help you slowly but surely break that habit.

If you have some bad habits that you’d like to stop doing, consider using the tips mentioned above to help you learn how this can actually be done, aside from just gutting it out.

Yanni Hufnagel, Lemon Perfect Take Flight With Support of Beyonce

Article Editor on February 15, 2023

When Yanni Hufnagel, CEO and founder of Lemon Perfect, started his brand, he didn’t know that his hydrating lemon drink would go viral thanks to a social media post from pop star Beyoncé. Among the different flavors available for Lemon Perfect is the now-famous bottle of dragon fruit mango, located in her limo door in 2020. From there, the brand started to take off as a sensation. 

But how did the pop star’s post build a relationship that would lead to Beyoncé Knowles-Carter investing in the brand? “She had posted a photo with it in her limo, and all of a sudden my phone blew up,” Yanni Hufnagel stated. “We came to learn that she was an authentic fan of the brand.” From this humble beginning, a strong relationship was born that would lead to investment as the Lemon Perfect brand continued to grow. A year after the famous photo, in 2021, one of the company’s investors visited the singer’s home and discovered the drink in her refrigerator.

From there, the process was easy according to Hufnagel. The investor helped build a bridge between Beyoncé and Lemon Perfect. The investor mentioned, “It is beyond my wildest dreams to have someone of her influence being a fan of the brand.” A recent announcement from the company confirmed that Beyoncé is a backer in the $31 million Series A alongside Trousdale Ventures, Beachwood Capital, Melitas Ventures, Goat Rodeo Capital, and NNS Capital.

Beyoncé is known for her discriminating and healthy taste. “I don’t typically enjoy drinks without added sugar, but Lemon Perfect is delicious,” said Knowles-Carter, continuing, “It was an easy decision to invest in something that not only tastes great and is healthy, but also, and most importantly, allows choosing a healthier lifestyle to be affordable and accessible to everyone.”

Lemon Perfect founder Yanni Hufnagel began the business in Atlanta in 2017 following his career as a University of Nevada, Reno college basketball coach. While coaching, he received a copy of a cookbook draft that focused on keto dieting and cruising. With a focus on reducing carbohydrates and sugar in the diet while increasing protein and fat, the cookbook included several recipes for lemon water, a sugar-free lemonade alternative that provided plenty of flavor without the excess sugar that many modern drinks are infamous for containing.

As a coach, Hufnagel saw many of his basketball players consuming Bai, a very low-sugar and low-carb drink that has also been popular with those on a keto diet. He began to wonder if lemon water could take the same approach in the market. With the diabetes epidemic running rampant, he felt that going after the enhanced water market in a new way could be a promising option, given that the drink sector is expected to see 9 percent annual growth for the next several years.

Following the growth seen after Beyoncé’s post went viral, Lemon Perfect now competes with Yanni Hufnagel’s original inspiration, Bai, as well as drinks such as hint and vitaminwater. The company also offers peach raspberry, blueberry acai, and lemon flavors. With zero sugar, artificial flavors, or sweeteners, the five-calorie drink supplements potassium and Vitamin C, providing a healthy alternative to sodas and teas that are traditionally sugar and corn syrup heavy.

“Nothing with our flavor and health profile is on the market today,” Hufnagel mentioned. “Our price point is at where a consumer anywhere and anytime can become a customer. It is very rare that you can have a total addressable market like we do.” With 25,000 distribution points including online and brick-and-mortar retailers, the brand is also poised for a Costco launch. With this growth forecast, Yanni Hufnagel expects business revenue to double in 2023 while also increasing its employee count from 38 to 70.

With today’s popular focus on health products that don’t compromise lifestyle and enjoyment, Hufnagel mentioned recently: “We want to be a disruptive player in a large category and want to put fuel on the fire. We felt like we were able to drive great execution, but still have room to grow and want to build a big margin story for tomorrow.” With influencers like Beyoncé, the future for Lemon Perfect is looking very promising indeed.

Understanding Remediation Services – What You Need to Know

T Editing on February 14, 2023

Environmental remediation is the process of removing contaminants from soil, groundwater, sediment, and surface water. This can include cleaning up after a water spill or oil contamination.

This can be a complex process that requires a broad set of expertise. It involves hydrogeologists, geologists, chemical engineers, microbiologists, and more.

Site Characterization

In remediation, you need to know what are remediation services. It can help to clean up and restore your home or business after it’s been affected by a disaster such as a fire, flood, or mold. The remediation process can be complex, but our trained and certified professionals are up to the task.

On the other hand, site characterization is a critical phase in the remediation process. It provides the information needed to conduct risk assessments and design remediation systems that are effective and economical.

Site characterization aims to identify the nature and extent of contamination, its relationship to the surrounding environment, and the phase in which it occurs. This can be done through a wide variety of techniques and technologies.

Seismic methods, including body wave and surface wave energy, ground penetrating radar, and electromagnetic induction, are typically the most common geophysical investigation techniques used for shallow site characterization. Electrical resistivity and induced polarization are also commonly employed.

Some sites require a more detailed level of characterization than others, depending on the objectives and resources available for the project. This can include a combination of field-based, laboratory, and modeling techniques.

Contaminant Identification

When a wide-area chemical, biological (pathogen and biotoxin), or radiological (CBR) contamination incident occurs, environmental sampling and analysis results are used to make decisions about the cleanup of contaminated areas.

A contaminant is a substance that has been released into the environment, typically due to human activity, and poses a potential health hazard. It can be organic or inorganic and present in various media, including air, surface water, soil, and groundwater.

Understanding what you need about contaminants can help you select the right analytical approach or technique for your needs. For example, the type of contaminant you need to identify will influence whether a single analytical process will be sufficient or whether more advanced testing methods are required.

Decontam implements several different frequencies- and prevalence-based contaminant identification methods. These methods allow you to detect abundant and prevalent contaminants while limiting false positives easily.

Remediation Plan

A remediation plan is a document that outlines the steps necessary to clean up contaminated sites. It can include various things, including a timeline for the cleanup process and how it will be managed.

When writing your remediation plan, make sure to make it as detailed and informative as possible. That way, it will be easier for others to understand what you’re trying to accomplish.

In other words, you should be very specific about what your remediation plan will do for you and your business. It should also include the names of those responsible for particular problems in your school, hospital, or company.

A remediation plan can be an excellent tool for correcting faulty behavior and improving your practice. It can also help you to know how to discipline associates or employees who aren’t practically perfect in every way.

Social Intelligence in Business

Digital Editor on February 13, 2023

Social Intelligence in Business

Social intelligence in business is the term for the ability to know how people interact with each other and what their needs are. The goal is to have a better understanding of how individuals see you. It also includes knowing your audience, preparing and executing your plan, and maintaining your brand across social media networks. With the right social intelligence, your business will be able to flourish and build relationships with customers. Your business needs to understand how people interact with you to implement appropriate strategies. Social Intelligence in Business applies directly to this situation because your business needs to know how people react online and adjust its social media strategy accordingly.

Benefits of Social Intelligence in Business

Social intelligence results in more effective branding and marketing, increased productivity and profitability, Reduced costs, and improved efficiency. There is an opportunity to engage your customers personally through new media channels. With social intelligence, the success of your business goes beyond the bottom line by increasing brand awareness, strengthening relationships with customers, increasing loyalty, creating a positive image for the company, and even improving employee retention and productivity. Raphael Avraham Sternberg provides a clear explanation of the importance and benefits of social intelligence in business.

Types of Social Intelligence in Business

There are two types of social intelligence: the first is “Social Networking Intelligence,” and the second is “Relationship Management.” Social networking intelligence encompasses all of your connections through social media. It is basically how you portray yourself online. The second type of social intelligence is relationship management, which focuses on how you manage your existing relationship offline. This includes how to connect and network with people more effectively.

Social Networking Intelligence

Social networking intelligence allows you to present yourself online in a professional manner. It is also used to better manage your relationships with customers and other people in the business. This involves not just your online presence but offline as well. Social networking intelligence encompasses social media, public relations and communications, video, webinars, newsletters, and other related materials. It is essential to portray yourself as a company that cares about your customers and provides effective service.

Relationship Management

Relationship management means the ability to leverage your relationships with the people you know in the offline world. Building a solid network is the key to success, and relationship management allows you to create that network. Social intelligence also encompasses how you communicate with individuals offline. Ethical Networking is a way to build and maintain relationships and foster trust by being an active participant online and offline. This means building a network of people who can help you achieve your goals on both sides of the network. Raphael Avraham Sternberg has a high definition on issues concerning management.

Social Media Strategy

A successful social media strategy can take your company to the next level. The most important aspect of a social media strategy is getting people to engage with you personally. To build a relationship, you must communicate with your customers through different social media networks, whether it be Facebook, LinkedIn, or Twitter. Your approach and goals should also be clear and concise.

Julie Roehm Talks Media with Wenda Millard, Vice Chairman of MediaLink, on The Conversational Podcast

Article Editor on February 8, 2023

During an entertaining episode of The Conversational podcast, host Julie Roehm got honest with friend Wenda Millard, a legendary media executive. Millard regaled Roehm with tales of her print and digital experiences. 

Roehm, a thought leader and high-level marketing professional, discussed Millard’s career, which included roles as co-CEO of Martha Stewart Living Omnimedia and Yahoo!’s chief sales officer. She was most recently the vice chairman of MediaLink, a strategic advisory firm she joined in 2009 as president and chief operating officer. 

During the interview, Millard disclosed a little-known fact: Her media career began much earlier than when she assumed bold-faced roles at Adweek, New York Magazine, Yahoo! and Martha Stewart Living Omnimedia. 

“I started my first newspaper when I was nine,” Millard divulged. “It was the Archer Lane Scoop in Lynnfield, Massachusetts. It was loads of fun – and it was my first entrepreneurial experience.”

Wenda Millard Told Julie Roehm About Hitting the Big Time

After attaining a Harvard University MBA, Millard held leadership posts at acclaimed magazines, including Family Circle, New York Magazine, and Ladies Home Journal. Like Roehm, who has worked on profitable corporate turnarounds, Millard found that an early magazine publishing gig became her first turnaround job. As executive vice president and group publisher of Adweek, Mediaweek, and Brandweek, she successfully transformed operations – and gained the appreciative eye of media insiders. 

“That was the beginning of my cleanup and startup work,” she said. 

Millard went on to spend 20 years in publishing. Despite a dream to become the head of Time Inc., she crossed over to the fledgling internet and digital world in 1996 by becoming the executive vice president at DoubleClick. She enjoyed pioneering new media at the digital advertising company that Google acquired in 2008.  

“I felt remarkably privileged to be at the beginning of an entirely new media,” Millard told Roehm. “It was like the beginning of television.”

Millard left DoubleClick to become the chief internet officer of Ziff Davis Media and president of Ziff Davis Internet, a digital media and internet company. The job was fun – but while there, she turned down overtures from Yahoo!, whose management hoped she could repeat her formula to perk up ad sales. 

“I loved the idea because Yahoo! was such a mess,” Millard said. “It was such a hairball.” 

Millard accepted the Yahoo! challenge and became chief sales officer. In six years, her team raised Yahoo!’s revenue from $700 million to more than $6 billion. She stayed in her role at Yahoo! longer than planned – six years instead of three. 

“I thought I would do the turnaround, get them on the right path, and then go,” she said. “But we were having so much fun!”

Simultaneously, Martha Stewart was calling. Literally.

“Martha, who I’d known for a long time, was asking me if I would come over and be president of the U.S. for her,” she said. 

Julie Roehm and Wenda Millard Discuss Martha Stewart Marketing Strategies

Initially, Willard took a position on the board for Martha Stewart Living Omnimedia Inc. and remained at Yahoo! simultaneously, the best of both worlds. Finally, in 2007, Millard assumed the co-CEO and president roles for media for Martha Stewart Living Omnimedia Inc. and developed intelligent integrated marketing to tie the diverse assets together. 

“Talk about a Petri dish for answering questions about intelligent integrated marketing,” Millard said. 

Her next phase began when she joined entrepreneur Michael Kassan to build powerhouse consultancy MediaLink as vice chairman and COO, where she remained until just recently. 

As the podcast concluded, Julie Roehm commended Millard for networking with media newcomers and introducing them to high-level players who make careers happen.  

“When I was growing up in the business, people were incredibly generous to me,” she said. “It makes a difference.”