Colossal Biosciences: Saving the Elephant To Save the Savanna

Elephants are often admired in captivity and beloved for their intelligence and charisma, but did you know that in the wild they alleviate climate change and are vital to generating sustenance and shelter for iconic grassland species like zebras, impalas, and buffalo? While all three species of elephants are crucial to the functionality and diversity of the ecosystems they inhabit, they’re all also facing unprecedented declines due to habitat loss, human conflict, and disease. But not if Colossal Biosciences has anything to say about it.

With the World Wildlife Fund reporting that at least 20,000 African elephants are killed each year by illegal poachers, and experts from the Oregon Zoo estimating that 1 in 5 young Asian elephants die in captivity — and likely the wild — from EEHV (elephant endotheliotropic herpesvirus), innovations in conservation may be the key to preventing the extinction of our favorite animals. Colossal Biosciences recognizes the ecological importance of elephants and the need for novel solutions to combat their population declines — and they’re not just talking the talk, they’re walking the walk.

Founded by technological entrepreneur Ben Lamm and renowned geneticist Dr. George Church, Colossal Biosciences has taken a unique approach to elephant conservation. While the company’s end goal is to reverse the extinction process and revive long-gone legends like the woolly mammoth and dodo, Colossal is also dedicated to sequencing the genomes of all three current elephant species and developing a vaccine against the deadly EEHV. Since its founding in 2021, Colossal has raised $225 million in total funding for its de-extinction and conservation efforts.

Elephants: A Keystone to Biodiversity and Fighting Climate Change

While it’s not unheard of to assume that focusing such extensive efforts and resources on an individual species is frivolous, as a keystone species, the long-term and widespread impacts that elephants (and potentially their prehistoric counterparts, the woolly mammoth) have on the environment cannot be understated.

Recognized as having a significant impact on ecosystems relative to their abundance, keystone species shape our environments and provide essential services that, if lost, would have detrimental effects on the ecosystem. Many of the world’s most beautiful and pristine landscapes, such as Yellowstone National Park in the western U.S. and Patagonia in South America would be unrecognizable without keystone species like the gray wolf and beaver.

As the world’s largest keystone species, elephants have a massive impact on their surroundings, with conservation efforts known to have an “umbrella effect” on an ecosystem, providing far-reaching results despite a seemingly limited scope.

Given their massive size and propensity to walk up to 7.5 miles per day, elephants have a disproportionately momentous impact on their native ecosystems. In the savannas and rainforests of Africa and Asia, elephants can break down dense foliage, providing pathways, food, and habitats for smaller mammals and increasing light penetration to promote plant biodiversity. Elephants often create watering holes that support a myriad of biodiversity in wet and dry climates alike. In the rainforest, rainwater pools in their footprints and can act as microhabitats for bugs and tadpoles. In the savanna, the behemoths can use their tusks to tap into deep groundwater reservoirs, providing hydration for a list of species in direly dry conditions. 

Labeled as ecosystem engineers, elephants also play a major role in the plant compositions of their respective environments. Through their dung, African elephants can disperse thousands of seeds per day as far as 40 miles away from their origin, more than can be said for any land mammal and many bird species. Certain plant species are completely reliant on elephants for dispersal, and a variety of insects (such as the dung beetle) depend on elephant droppings as a food source or spot to lay their eggs. In addition to its help in disbursing seeds, elephant excrement is considered a natural fertilizer, with grass in areas where elephants graze containing as much as 50% more nitrogen than in areas without elephants.

While the benefits elephants provide their ecosystems are more than enough justification for large-scale conservation efforts, the impact that elephants can have on climate change may be an even greater boon. Since elephants prefer to snack on vegetation with a low carbon density (or ability to store carbon), their grazing makes room for vegetation with a high carbon density to grow, thus promoting carbon sequestration. 

This is supported by a report published by Saint Louis University that found that the absence of the African forest elephant — an already critically endangered species — from its native rainforest could result in the Earth losing between 6% to 9% of its ability to store carbon and exacerbate climate change.

“If we lose forest elephants, we will be doing a global disservice to climate change mitigation,” said Stephen Blake, Ph.D., senior author of the paper. “The importance of forest elephants for climate mitigation must be taken seriously by policymakers to generate the support needed for elephant conservation. The role of forest elephants in our global environment is too important to ignore.”

A similar study conducted by the International Monetary Fund found that restoring elephants in the African rainforest to their former range and pre-poaching levels can sequester as much carbon as 250,000 trees and provide over $150 billion in carbon-capture services.

Colossal Biosciences: ‘The Largest Land Animal on Earth Needs Our Largest Conservation Effort. Now’

Given the colossal benefits that elephants provide our ecosystem, it’s only fitting that Colossal Biosciences has invested substantial effort into conserving and “backing up” the species. “The largest land animal on earth needs our largest conservation efforts. Now,” Colossal posted on its website. “The Asian elephant and African Savanna elephant are classified by the [International Union for Conservation of Nature] as ‘endangered,’ while the African Forest elephant is listed as ‘critically endangered.’ All species are in dire need of a science that will save them.”

Colossal is hard at work on that science. In addition to the use of CRISPR technology to develop a vaccine for EEHV — the same technology used in sequencing a woolly mammoth — Colossal Biosciences has partnered with the Vertebrate Genomes Project to generate a high-quality reference genome for all three elephant species.

In May 2023, Colossal and the VGP published the first-ever, near-complete chromosome level genome sequence of the African elephant to the National Center for Biotechnology Information. This marks the second elephant genome published by Colossal and the VGP following the complete sequencing of the Asian elephant in 2022 (which is currently one of the highest-quality mammal genomes in existence).

Mapping a species’ genome not only grants insight into their evolutionary process and needs for survival, but also ensures that charismatic and ecologically valuable species like the elephant have a genetic backup and won’t fall victim to extinction.

As Colossal CEO Ben Lamm told The Dallas Morning News, “We hope that elephants won’t go extinct. We hope that humanity can save them. But in the event that they do, we at least want to see that reference data.”

With all three elephant species showing worsening population trends in their latest IUCN assessment and the effects of climate change predicted to further exacerbate their plight down the road, there’s a harsh possibility that the future of elephants will rely on this sequence. For all we know, future generations may be thanking Colossal and the VPG for the lushness and biodiversity of our savannas and rainforests — and for saving the elephants.

Stories from Latino Writers: Rudy Ruiz Receives Jesse H. Jones Award for Best Book of Fiction for Valley of Shadows

Rudy Ruiz, acclaimed author of literary fiction, recently won the Jesse H. Jones Award for Best Book of Fiction for his book, Valley of Shadows. This honor recognizes his exceptional writing skills and his contribution to the literary world and highlights an important issue in the publishing world: the underrepresentation of Latino writers and books featuring Latino characters. Ruiz’s win is an important step in the right direction, especially considering the importance of Latino culture in the United States.

In Valley of Shadows, Solitario Cisneros is a retired lawman who has lost everything – his wife, family, and country. When a series of murders and kidnappings threaten his town’s volatile mix of Anglo, Mexican, and Apache settlers, Solitario feels compelled to involve himself, confronting the parts of life he’d left behind as well as his own mortality. With the help of Apache-Mexican seer Onawa, Solitario faces questions about the human condition and the possibility of rewriting our own history and shaping our own future.

Rudy Ruiz’s Valley of Shadows is a powerful work of historical fiction that effectively uses the tools of magical realism to uncover lessons that are immensely relevant today. Through luminous prose and soul-searching reflections, Ruiz explores themes of belonging, identity, and the human condition that are as relevant today as they were back then. Solitario Cisneros and Onawa’s journey into the desert is a powerful reminder that as lonely and defeated as we might feel, we are never truly alone.

Specifically, Ruiz’s writing has been praised for its lyrical prose and its ability to capture the complexities of the human experience. His win of the Jesse H. Jones Award for Best Book of Fiction is a significant achievement. The Jesse H. Jones Award is one of the most prestigious literary awards in Texas. Bestowed by the Texas Institute of Letters, it recognizes the best in Texas fiction. Ruiz’s win puts him in the company of literary giants and solidifies his place in the canon of not only Texas but American literature. According to the Texas Institute of Letters judges, “Rudy Ruiz’ Valley of Shadows is a masterful weaving of the best of American Literature: a realistic historical novel, a riveting, edge-of-your-seat Western thriller with a dose of horror and magic. Most of all, Rudy Ruiz’ simple, brilliant and penetrating writing transforms Solitario Cisneros’ struggle for meaning and redemption into an existential inquiry about the quest we must all undertake to save our world.”

Another reason Ruiz’s win is significant is that it highlights the contributions of Latino writers to the literary world. Some individuals believe this to be a valuable goal, as, according to a study by the Cooperative Children’s Book Center at the University of Wisconsin-Madison, only about 7% of children’s books published in 2022 featured Latino characters. This lack of representation extends to the world of adult literature as well. In 2019, an industry study found that less than 6% of publishing employees identified as Latino. Some believe this to be undesirable due to the real-life diversity of the audience of readers in the United States. 

Given the rapid growth of the U.S. Latino population and its emergence as the largest minority group in America, it is possible that we might see a growing trend of high-profile Latino literary fiction enter the market. These narratives reflect rich cultural traditions, languages, and perspectives of the Latino community. As more stories from Latino writers are published and celebrated, it is possible we’ll see their place in the world of literary fiction grow. This could lead to more awards for Latino narratives. Ruiz’s win could be seen to shine a light on the often-overlooked history of Latinos in the United States and, specifically, Texas. 

One reason Ruiz’s win for Valley of Shadows might be seen as notable is that the Latino population in Texas is growing at a remarkable rate. According to recent census data, Latinos now make up nearly 40% of the population in Texas, making it the second-largest Latino population in the country after California. This demographic shift has significant implications for Texas and the United States as a whole. The growing Latino population is influencing everything from politics and education to business and culture, with a vibrant and diverse community reshaping the state’s identity and future.

Ruiz’s win for Valley of Shadows brings visibility to Latino literature. By recognizing the work of Latino writers, these awards validate their experiences and stories within the publishing industry, serving as a call to action for publishers, and encouraging them to seek out and publish more diverse authors and stories. In this way, awards can help to break down the barriers and biases that have historically prevented Latino writers from gaining equal representation in the publishing industry. Awards can have a ripple effect on other areas of the publishing industry and beyond, from literary agents, booksellers, and book reviewers to TV and film adaptations of books. By recognizing the value and importance of Latino literature, these awards can help to shift the cultural conversation around diversity and inclusivity in the publishing and entertainment industries, inspiring change and progress in all areas of the industry.

Clearly, the impact of diversity in publishing and fiction cannot be overstated. Literature has the power to shape our understanding of the world and ourselves, and diverse stories allow for a richer and more accurate representation of the human experience. As Texas – and, indeed America’s – population continues to grow and include more Latino individuals, it will be even more significant to pay attention to whether or not that the media we produce and celebrate reflects those changes. 

When we prioritize diversity in publishing and fiction, we open the door to new voices and stories that may have been previously unheard or marginalized. Some people believe this can benefit readers who can see themselves reflected in literature, and that it can contribute to a more informed and empathetic society. Their argument is that more diversity in media and increased representation can allow readers to expand their worldview and their understanding of humanity. They hope that this will promote greater understanding and respect for diverse cultures and communities.

The publishing industry has a unique opportunity to foster a culture of diversity and inclusivity in its offerings, and celebrating Latino narratives could be a critical part of this effort. By publishing and promoting a wide range of diverse stories, the industry can help break down barriers and create a more equitable and representative literary landscape. Furthermore, diverse stories have the power to challenge and subvert dominant cultural narratives and stereotypes, leading to a more accurate and nuanced portrayal of the world we live in. By prioritizing diverse voices in publishing and fiction, we can ensure that literature truly reflects the diversity of our world, and opens up new pathways for empathy, understanding, and growth.

What to Look for in a Family Attorney: Essential Qualities and Characteristics

When facing a family legal issue, finding the right lawyer is critical. You want someone who can provide expert legal advice, guide you through the process, and represent your interests in court. One example of a family lawyer you might want to try is Dennis Durkin. However, it’s important to look for certain qualities in any family lawyer you consider. Here are some examples:

Experience – One of the most important qualities to look for in a family lawyer is experience. You want someone who has been practicing family law for many years and has handled cases similar to yours. Dennis Durkin, for example, has over 20 years of experience in family law and has represented clients in a wide range of cases, including divorce, child custody, child support, spousal support, and property division.

Trustworthiness – Trust is essential when working with a family lawyer. You want to work with someone who is honest, ethical, and who will have your best interests at heart. A trustworthy lawyer like Dennis Durkin will give you straightforward advice, never make false promises, and always act in your best interests.

Communication – Communication is key when working with any lawyer. You want someone who will keep you informed throughout the legal process and be available to answer your questions and address your concerns. Dennis Durkin is known for his excellent communication skills. He will keep you up-to-date on the status of your case and promptly respond to your calls and emails.

Empathy – Going through a family legal issue can be a stressful and emotional time. You want to work with a lawyer who will listen to your concerns and provide support when you need it. A lawyer like Dennis Durkin is known for his empathy and compassion. He will take the time to understand your situation, listen to your story, and work with you to find the best possible outcome for your case.

Legal Knowledge – Family law can be complex, so you want to work with a lawyer who has a deep understanding of the law and the legal process. Dennis Durkin stays up-to-date on the latest legal developments and strategies, and has a proven track record of achieving successful outcomes for his clients.

Attention to Detail – In family law cases, attention to detail is crucial. You want a lawyer who will pay close attention to the details of your case and ensure that everything is done correctly. Dennis Durkin is known for his attention to detail and his willingness to go above and beyond to ensure his clients’ success.

Professionalism – Professionalism is another important quality to look for in a family lawyer. You want someone who will represent you in court in a professional manner and who will act with the utmost professionalism in all aspects of your case. A lawyer like Dennis Durkin is highly professional and is respected by his peers and clients alike.

Responsiveness – When you have a question or concern about your case, you want to work with a lawyer who will be responsive and available to help. A lawyer like Dennis Durkin is known for his responsiveness and his willingness to go the extra mile to help his clients achieve their goals.

Finding the right family lawyer is crucial when facing a family legal issue. You want someone who has the experience, legal knowledge, and personal qualities necessary to help you navigate the legal system and achieve your goals. Dennis Durkin is an excellent example of a family lawyer who embodies all of these qualities. However, it’s important to look for these qualities in any family lawyer you consider, so that you can be sure you are working with the best possible advocate for your case.

As CEO of Natixis John Hailer Supported Investment Evolution

At Natixis, John Hailer spearheaded initiatives that supported a wider evolution of investment portfolio construction. Currently, he maintains commitment and belief in this strategy.

Building an investment portfolio that balances long-term returns with short- and long-term risk and volatility is one of the most significant challenges for investors. But what does it take to create such a portfolio? According to John Hailer, Chairman of Diffractive Managers Group, the fund arm of Boston-based 1251 Capital Group, the key lies in true diversification.

What is Diversification?

Diversification isn’t just about returns; it’s about incorporating short- and long-term risks and volatility. Portfolios that can withstand the short-term ups and downs of markets keep more investors invested for the long-term, which is one of the biggest drivers of long-term success. This approach is supported by Hailer, who maintains his belief in the strategy, spearheaded by him during his tenure at Natixis.

“Every investor knows the mantra of patience, long admonished to avoid trends and not follow the crowds. But then what? Having a long-term vision for your investments isn’t enough,” says Former CEO of Natixis John Hailer.

It’s the industry’s responsibility to help investors build portfolios that can weather market volatility and ensure they have the security they need later in life. Hailer believes that portfolios need to be built on the Prudent Man rule, a simple investment philosophy that prioritizes the safety of an investor’s principal with a view to the permanent disposition of their funds.

“This was essentially putting risk before return,” said Hailer. “The investment industry moved away from this, and frankly, lost its way a bit in the process.”

Financial Crisis Paves The Way for Change

The result of this approach was evident during the 2008 financial crisis when investors faced the biggest market downturn in a generation. Portfolios plummeted, savings were wiped out, and retirement plans were seriously curtailed. Hailer notes that if portfolios had been properly diversified, they would have shown much more resilience.

The problem, as finance expert John Hailer explains, is that too many investors have been sold investment strategies with too little regard for how they fit into the rest of their portfolio. Fund classification systems, though well-meaning drivers of transparency, can also pose a challenge for individual investors seeking a well-constructed, properly diversified portfolio.

“Rating systems are great for transparency and great for investors,” said Hailer. “But investors need financial professionals to help them utilize them.”

For example, consider a portfolio filled with the most highly rated funds across each category. Sound good? Not so fast. Such a portfolio makes two big mistakes, Hailer said. First, it’s built with returns as the primary goal rather than risk management, and second, it ignores the importance of asset allocation.

John Hailer Suggests Steps to Balance Risk

So, how can investors build diversified portfolios that balance returns and risk? Natixis’ John Hailer suggests several key steps:

  1. Take a step back: Focus on building a diversified portfolio with a long-term view. Don’t chase hot stocks or try to time the market.
  2. Start with asset allocation: Define your investment goals, risk tolerance, and time horizon to create an asset allocation strategy that fits your needs.
  3. Build a portfolio with an appropriate mix of asset classes: Diversify across asset classes to manage risk.
  4. Look beyond performance: Don’t get caught up in chasing returns or selecting funds based solely on their past performance. Consider their risk profiles, fees, and their correlation with other investments in your portfolio.
  5. Stay disciplined: Stick to your investment plan even when the market goes through ups and downs. Rebalance your portfolio periodically to ensure it remains in line with your goals and risk tolerance.

Benefits of Diversification

Building a diversified investment portfolio takes time, patience, and discipline. But with the right strategy and professional guidance, investors can create portfolios that help them reach

The right investment professional can help investors navigate the complex terrain of ratings, fees, and investing strategies, and find the right blend of assets to achieve their financial goals.

At Natixis Investment Managers, where John Hailer served as CEO for six years, the focus was on building multi-asset portfolios that combined active and passive strategies in a way that maximized risk-adjusted returns while maintaining diversification.

“Natixis was one of the few firms to build and offer diversified portfolios that weren’t just simple asset allocations, but instead combined active and passive strategies in a way that delivered true diversification,” said Hailer. The approach has proven successful, with Natixis’ multi-asset portfolios regularly outperforming their benchmarks and providing investors with a smoother ride along the way.

A Well-Defined Investment Process

But it’s not just about choosing the right funds or asset classes. It’s about having a well-defined investment process that puts risk management at the forefront.

“Risk management is critical to long-term investment success,” said Hailer. “It’s about making sure you’re not taking on more risk than you need to in order to achieve your investment goals.”

This means understanding not just the individual investments, but how they fit together to create a portfolio that can weather different market environments. It means staying disciplined in the face of market volatility, and having a plan in place to rebalance when necessary.

“Investors often let emotions drive their investment decisions,” said Hailer. “But the best investors are those who can stay disciplined and stick to their long-term investment plan.”

This is where the role of the investment professional becomes critical. By working with a financial advisor who understands their goals, risk tolerance, and time horizon, investors can create a customized investment plan that is designed to help them achieve their financial objectives.

“Investing is not a one-size-fits-all proposition,” said Hailer. “It’s about finding the right strategy for each individual investor, and then having the discipline to stick with it over the long term.”

Yanni Hufnagel, Lemon Perfect Take Flight With Support of Beyonce

When Yanni Hufnagel, CEO and founder of Lemon Perfect, started his brand, he didn’t know that his hydrating lemon drink would go viral thanks to a social media post from pop star Beyoncé. Among the different flavors available for Lemon Perfect is the now-famous bottle of dragon fruit mango, located in her limo door in 2020. From there, the brand started to take off as a sensation

But how did the pop star’s post build a relationship that would lead to Beyoncé Knowles-Carter investing in the brand? “She had posted a photo with it in her limo, and all of a sudden my phone blew up,” Yanni Hufnagel stated. “We came to learn that she was an authentic fan of the brand.” From this humble beginning, a strong relationship was born that would lead to investment as the Lemon Perfect brand continued to grow. A year after the famous photo, in 2021, one of the company’s investors visited the singer’s home and discovered the drink in her refrigerator.

From there, the process was easy according to Hufnagel. The investor helped build a bridge between Beyoncé and Lemon Perfect. The investor mentioned, “It is beyond my wildest dreams to have someone of her influence being a fan of the brand.” A recent announcement from the company confirmed that Beyoncé is a backer in the $31 million Series A alongside Trousdale Ventures, Beachwood Capital, Melitas Ventures, Goat Rodeo Capital, and NNS Capital.

Beyoncé is known for her discriminating and healthy taste. “I don’t typically enjoy drinks without added sugar, but Lemon Perfect is delicious,” said Knowles-Carter, continuing, “It was an easy decision to invest in something that not only tastes great and is healthy, but also, and most importantly, allows choosing a healthier lifestyle to be affordable and accessible to everyone.”

Lemon Perfect founder Yanni Hufnagel began the business in Atlanta in 2017 following his career as a University of Nevada, Reno college basketball coach. While coaching, he received a copy of a cookbook draft that focused on keto dieting and cruising. With a focus on reducing carbohydrates and sugar in the diet while increasing protein and fat, the cookbook included several recipes for lemon water, a sugar-free lemonade alternative that provided plenty of flavor without the excess sugar that many modern drinks are infamous for containing.

As a coach, Hufnagel saw many of his basketball players consuming Bai, a very low-sugar and low-carb drink that has also been popular with those on a keto diet. He began to wonder if lemon water could take the same approach in the market. With the diabetes epidemic running rampant, he felt that going after the enhanced water market in a new way could be a promising option, given that the drink sector is expected to see 9 percent annual growth for the next several years.

Following the growth seen after Beyoncé’s post went viral, Lemon Perfect now competes with Yanni Hufnagel’s original inspiration, Bai, as well as drinks such as hint and vitaminwater. The company also offers peach raspberry, blueberry acai, and lemon flavors. With zero sugar, artificial flavors, or sweeteners, the five-calorie drink supplements potassium and Vitamin C, providing a healthy alternative to sodas and teas that are traditionally sugar and corn syrup heavy.

“Nothing with our flavor and health profile is on the market today,” Hufnagel mentioned. “Our price point is at where a consumer anywhere and anytime can become a customer. It is very rare that you can have a total addressable market like we do.” With 25,000 distribution points including online and brick-and-mortar retailers, the brand is also poised for a Costco launch. With this growth forecast, Yanni Hufnagel expects business revenue to double in 2023 while also increasing its employee count from 38 to 70.

With today’s popular focus on health products that don’t compromise lifestyle and enjoyment, Hufnagel mentioned recently: “We want to be a disruptive player in a large category and want to put fuel on the fire. We felt like we were able to drive great execution, but still have room to grow and want to build a big margin story for tomorrow.” With influencers like Beyoncé, the future for Lemon Perfect is looking very promising indeed.

Julie Roehm Talks Media with Wenda Millard, Vice Chairman of MediaLink, on The Conversational Podcast

During an entertaining episode of The Conversational podcast, host Julie Roehm got honest with friend Wenda Millard, a legendary media executive. Millard regaled Roehm with tales of her print and digital experiences. 

Roehm, a thought leader and high-level marketing professional, discussed Millard’s career, which included roles as co-CEO of Martha Stewart Living Omnimedia and Yahoo!’s chief sales officer. She was most recently the vice chairman of MediaLink, a strategic advisory firm she joined in 2009 as president and chief operating officer. 

During the interview, Millard disclosed a little-known fact: Her media career began much earlier than when she assumed bold-faced roles at Adweek, New York Magazine, Yahoo! and Martha Stewart Living Omnimedia. 

“I started my first newspaper when I was nine,” Millard divulged. “It was the Archer Lane Scoop in Lynnfield, Massachusetts. It was loads of fun – and it was my first entrepreneurial experience.”

Wenda Millard Told Julie Roehm About Hitting the Big Time

After attaining a Harvard University MBA, Millard held leadership posts at acclaimed magazines, including Family Circle, New York Magazine, and Ladies Home Journal. Like Roehm, who has worked on profitable corporate turnarounds, Millard found that an early magazine publishing gig became her first turnaround job. As executive vice president and group publisher of Adweek, Mediaweek, and Brandweek, she successfully transformed operations – and gained the appreciative eye of media insiders. 

“That was the beginning of my cleanup and startup work,” she said. 

Millard went on to spend 20 years in publishing. Despite a dream to become the head of Time Inc., she crossed over to the fledgling internet and digital world in 1996 by becoming the executive vice president at DoubleClick. She enjoyed pioneering new media at the digital advertising company that Google acquired in 2008.  

“I felt remarkably privileged to be at the beginning of an entirely new media,” Millard told Roehm. “It was like the beginning of television.”

Millard left DoubleClick to become the chief internet officer of Ziff Davis Media and president of Ziff Davis Internet, a digital media and internet company. The job was fun – but while there, she turned down overtures from Yahoo!, whose management hoped she could repeat her formula to perk up ad sales. 

“I loved the idea because Yahoo! was such a mess,” Millard said. “It was such a hairball.” 

Millard accepted the Yahoo! challenge and became chief sales officer. In six years, her team raised Yahoo!’s revenue from $700 million to more than $6 billion. She stayed in her role at Yahoo! longer than planned – six years instead of three. 

“I thought I would do the turnaround, get them on the right path, and then go,” she said. “But we were having so much fun!”

Simultaneously, Martha Stewart was calling. Literally.

“Martha, who I’d known for a long time, was asking me if I would come over and be president of the U.S. for her,” she said. 

Julie Roehm and Wenda Millard Discuss Martha Stewart Marketing Strategies

Initially, Willard took a position on the board for Martha Stewart Living Omnimedia Inc. and remained at Yahoo! simultaneously, the best of both worlds. Finally, in 2007, Millard assumed the co-CEO and president roles for media for Martha Stewart Living Omnimedia Inc. and developed intelligent integrated marketing to tie the diverse assets together. 

“Talk about a Petri dish for answering questions about intelligent integrated marketing,” Millard said. 

Her next phase began when she joined entrepreneur Michael Kassan to build powerhouse consultancy MediaLink as vice chairman and COO, where she remained until just recently. 

As the podcast concluded, Julie Roehm commended Millard for networking with media newcomers and introducing them to high-level players who make careers happen.  

“When I was growing up in the business, people were incredibly generous to me,” she said. “It makes a difference.”

Vancouver: The Golden City of the Northwest

Vancouver, WA, is rapidly emerging as a highly livable city in the US. As bigger cities become expensive and overcrowded, Americans are slowly turning their attention towards smaller, more manageable cities. These smaller cities offer lower rents, a stronger community, and affordable sources of entertainment, while maintaining the services that people are accustomed to.

In 2021, SmartAsset analyzed 500 large cities and three cities in Washington state have emerged as leaders, one of which is none other than Vancouver. In the past year, its population has increased by 5% and alongside the hike in population, the GDP has grown by more than 6%. As individuals, families, and businesses gradually make their way toward Vancouver, there is also an increased need for housing and commercial infrastructure. 

Catering to this need is a long-time Vancouver resident, Ryan Hurley. Hurley is the founder and CEO of Hurley Development, a development and infrastructure firm. Hurley started his company with a focus on playing an active role in the development of his community. He grew up in Vancouver and attributes much of his success to the golden city of the northwest. Through Hurley’s unwavering commitment and passion, his company has become one of the premier commercial real estate companies in the region. More importantly, the company continues to play an active role in the development of the city. 

According to Hurley, what makes Vancouver so unique is its location. “It’s very close to Portland, about 10 miles from it, and being close to a very progressive but metropolitan area, we get the benefits without the drawbacks,” said Hurley. As compared to Oregon, Washington has no personal or corporate net income tax, which has continued to drive growth in recent years. Being close to Portland’s urban areas also means that Vancouver is trendy enough to attract crowds of all types. It is a bustling place known for good food and coffee, and a thriving art and culture scene. 

For Hurley, the best feature of life in Vancouver is the mix of different worlds springing up uniquely in the city. “We have what I would consider to be a little bit rural lifestyle blended with urban opportunities,” shared Hurley. In addition to a vibrant urban core, Vancouver also benefits from a incredible natural environment that offers plenty of outdoor activities, including golf, hiking, and camping. The massive Fort Vancouver national historic area, the Columbia river and gorge provide some breathtaking views. A beach and ski runs are only an hour and a half either direction. Doesn’t matter what you like…Vancouver offers something for everyone. 

As someone who has always emphasized and worked towards a cohesive community, Hurley appreciates Vancouver’s kind and receptive community. While there may be a threat of the US fracturing along political lines, this city has largely remained immune from division. As Portland is quite progressive, when it comes to politics Vancouver benefits from taking the middle-ground. Elections are always a close call. “I think that’s a positive thing, because that middle ground just provides for understanding a variety of people, their views and issues,” said Hurley.

This middle ground that Hurley is a fan of also includes the climate in Vancouver. It enjoys all four seasons, which gives its residents the chance to enjoy a whole breadth of activities. This has created what Hurley calls a “really sweet pocket of the in-between”. 

Good amenities, a welcoming community, a beautiful environment, and access to urban living without the troubles of a big city have attracted thousands of new families to Vancouver. It is the city that you live in if you are working in Portland and are raising a family. The city also attracts scores of people from states other than Oregon, including California. “Half our population came from California,” jokes Hurley. 

There has been a huge influx of families from Portland and Hurley’s company has been working double time to accommodate all the new citizens the city has been receiving. Hurley is overseeing a massive project next to the waterfront on the east side of Vancouver called HQ Vancouver, and another beautiful apartment building in downtown called Adera. He is keenly aware of the benefits the population influx brings to the economy, which is why his focuses on affordability without compromising on quality. 

“Affordability is such a major facet of HQ and a standard of our developments. We’re offering smart, sophisticated, luxurious living where people of all ages, abilities, incomes, and backgrounds can thrive. We want this environment to bring people together and provide opportunities where everyone has access to housing, lightning-speed fiber internet, recreation, art, and culture,” shared Ryan. 

HQ also incorporates a smart city approach, which Hurley thinks will put Vancouver on the national map, adding to its growing rapport. The smart features include public wifi, smart parking, electric-powered driverless cars, and multiple smart security features. The design has been guided by climate consciousness, inclusivity, equity, and affordability, all of which are reflective of Vancouver’s values.

Vancouver is not a place to pass through on the way to Seattle or a vacation town, it has transformed into a place where you build a life. You might take it for granted if you have been living in the area for a while, but those who visit for the first time are blown away. “When you’re new, you’re like, ‘Man, Vancouver’s awesome! It’s brand new and shiny.’ And that perception is even growing for a lot of Portlanders too,” Ryan exclaimed. 

Hurley’s company, in addition to developing residential properties, has also developed multiple commercial real estate projects. This has added a boom to the local business, with new restaurants opening up and taking advantage of the modern infrastructure. Hurley opened SAAP Fusion Kitchen, multiple coffee shops, and several sprawling retail centers. 

What makes Hurley unique is that his work drives a purpose. Talking about his latest project, he said, “We’re building this for our city and as a model community for the nation that together – even in the multifamily, retail, and entertainment real estate environments – we can actually achieve things like carbon neutrality, inclusivity, and affordability.”

How to Impress Your Boss at the Office

How to Impress Your Boss at the Office

To earn a promotion, knowing the right way to act at work is essential. Raphael Avraham Sternberg says, “The way to impress your boss is to cooperate with yourself. You have to understand that you’re only doing this for yourself.” Consider what it is you want from your boss and why. That will help you discover how best to impress them. At most entry-level jobs, you won’t be able to impress the boss yet, but it never hurts to do so. This guide will give you helpful advice on branding your boss at work and keeping them happy.

1. Arrive Early

You don’t want to be the first at work, but you should if you can’t make it in on time. Walking in late means that people have sat down and left their desks. If someone else starts typing before you get to your desk, you’ll lose a lot of time that could have been spent with your coworkers. If you want to impress your boss, show up for work a few minutes early before he does! Use this time wisely; look busy by grouping everything you need for a particular project. If possible, have breakfast or coffee ready when he comes in.

2. Make Sure Your Work Is Done

The second thing you want to ensure is that your work product is finished. You might be able to list at least ten things that you haven’t finished yet, but if they’re not complete, you will have a much harder time showing your boss how much you’ve improved. If you’re behind on one project or task, start the next one so that he doesn’t think the others aren’t being completed.

3. Be reliable

If your boss gives you a project, do it at some point during the day and always give updates so they know how the project is coming along. Also, when giving updates on projects or group meetings, do it in advance or just before your boss needs the information. If you wait or run late, it might seem like you weren’t on top of the project and that they’ll need to keep checking in on you to know how things are progressing.

4. Always be Honest

One of the biggest mistakes that people make at work is not being honest. If you don’t think you’re going to finish or do a task, it’s okay to say so. You have the right to have your boss know what your deadline is so that you can manage it. Being honest will also help them know whether or not you’ll be able to complete the project in time and give you the information they need to decide how best to proceed.

So, if you want to earn a promotion and impress your boss, these are the best ways. Raphael Avraham Sternberg is one of the leading experts in today’s world regarding career success. He thinks “the best way to impress your boss is not just to be the best at what you do, but also to be a leader in the business.” That is why he recommends that you make sure you are a part of important projects and tasks at work. You must ensure that your work is high quality, thorough, and always completed.

Determining Store Hours

Determining Store Hours


A store can determine the hours they are open to please their customers. There are many things a store needs to consider for this, one of them being what hours customers would like to go in the store. Some stores need shorter hours because of their location, and some might want longer hours because people will be more likely to come in during those times. A store needs to find the hours that will best fit its business.

This topic is of great importance because it can give a store the insight they need to know when they can be open and when they must be closed. Knowing the hours people want is important, but it also gives stores insight into their customer satisfaction level. If customers are not satisfied with the hours that a store operates, it means something is going wrong in their business plan or customer service, and this must be fixed immediately.

According to pain management specialist Dr. Jordan Sudberg, “The main reason people do not shop on weekends is that they feel busy with their families and other commitments. They forget about why they shop. On weekends, Saturdays in particular, there are fewer shoppers, but the ones there tend to be very loyal customers.” 

If a store has a location in the middle of the city and is surrounded by many other stores, their hours will probably be shorter than a store located out in the country and not near many stores. Customers have more places to go when there are more stores around. A store out in the country might want longer hours because people traveling on a road trip will pass by them and maybe decide to stop and shop for some things they need instead of making another stop at another store.

Opening Hours

A store must know when determining its hours what times people would like the business to be open. This can be done through surveys and polls. Surveys are used in various ways, including businesses trying to figure out what hours would be most convenient for their customers. A survey means that a company will have an idea of what their customers want as far as hours go and how often they want the business open. This gives a company an idea of what they need to know, giving them insight into how much their customers want to come into the store.
Dr. Jordan Sudberg believes that when it comes to polls, businesses will often set up a poll or survey as a promotion they do on their website. This can be in the form of a ticket giveaway, a freebie giveaway, or just publicity given by advertising that if enough people show interest in purchasing something from the store, they will give out something for free. Companies will often use this method to get more customers into their business and see what things people would like for free. A store needs to know what items people would like for free because it will help them find out what items they should stock.

The Law of Otter PR (Public Relationships) Reviews

Otter PR (Public Relations) Reviews movements of a few it can seem, it turns into clean our life reviews. The Lord love irrespective of our selections or love for him, our love every person in our lives. Who do now not love us or may try to make folks their enemies.

The quantity we attention our lives upon ourselves we’re empty and alone. Whilst we begin dwelling to bless, we open the way to a well-live life.

Our first kernel of awareness is happiness is reliant upon. We treat others and that they deal with us. It is our experiences with the ones in our lives that consume us with a lot inexpressible joy.

We want to be cherish all contention from our lives we may be completely happy and serene. It is good for us to realize we maintain the keys for our very own peace and largely for the concord others feel for us.

As our happiness and team spirit rests nearly the condition of our relationships, we were give. It should be be termed the Law of Relationships, correctly taught with fashionable simplicity and readability. Our pleasure and peace are in large part regulate by way of it, there may be no extra useful and beneficial reality for us to realize.

Taking-and-losing by otter PR reviews

Otter PR Reviews law of Relationships is record what is call Sermon. The first offers the lesser regulation, which maximum of those paying attention to Him at that point were living. He invites them-and us-to stay a considerably divergent standard. He state, “Ye have heard that it hath been say, An eye for an eye fix, and a enamel for a enamel.”

Otter PR reviews plant life within us the herbal to take them to compensate for our harm. It is natural and not, we may feel justify. It is broadly speak, “You might have done the equal element if it had passed off to you.”

The regulation set bounds that the taking was not to exceed the degree of the loss, the unavoidable end result folks taking person. The struggling is real awakens. The choice to take from us or from a person else to atone for their grief. They try this, we-or a person else-loses and will are searching for to take from.

Taking-and-dropping is the order of the natural global as we realize and exist in it. The commercial enterprise of accumulation and recuperating from loss. We do now not take from others, how will we benefit and development. We do no longer retaliate towards those who take from us.

Taking-and-dropping is the powerful poor half of of The Law of Otter PR reviews Relationships and a herbal course in mortal life. It permeates our least to best reports and relationships. We are among our circle of relatives or out, Wearily full of “take-and-lose” exchanges. Push upon us a negative expression, say derogatory to us. Take the apple we have going to buy, reduce us off in visitors, or move in the front people in line. Borrow via numerous means our pal, spouse, or youngsters, or our money, transportation, or house. Engagements, a lot of which we necessarily enjoy children.

A person takes from us, no matter how small our loss, it clearly triggers within us an urge to take from the man or woman responsible.

People comment, “Watch out for that individual.” They can better, they find a person to take from to atone for their loss, they are dangerous to round.

The taker feels justified, and might utter the word, “That felt properly.” The skinny delight in of taking turns bitter and isn’t always the stuff of happiness. It’s miles the positive propellant of negative relationships and shrinking souls.

Giving-and-receiving by Otter PR reviews

Otter PR reviews Giver of Life maintains, “I say unto you, That ye resist now not evil.”

The Master counsels us that taking-and-dropping may sense natural our participation. We ought to refuse the inclination to take part. The Lord clearly counsels us now not to thrust back, no longer to turn out to be mire within the evil bathroom. The arena’s essential taking-and-dropping economic system.

It is a provocative and radical invitation. We may enjoy in our lives which can they’re exceptions. Tendency to are looking for out the least necessities for dwelling this foundational life precept. The Lord subsequent gives 3 experience-examples fierce and huge, it leaves us little room for exemptions. He gives the redemptive key to living The Law of Relationships imbedded in each instance.

They are few matters patently speak contempt and private disdain for one individual to slap.

Few can suffer loss in this raw manner with out mounting a furious reaction in an attempt to compensate for such intimate damage.

The ones collect at the mount we these days may be-stung into quiet reflection as to what take place. We became our other cheek and gave this sort of impolite, affrontive individual the possibility to strike.

I study this the primary time I became in excessive faculty. I understand the Lord, The application appeared unreasonable and impossible.

My mind go to three bullies who had torment of my fellow students. I consider what they do. I become my cheek to them, it regard certain strike all the greater rancor.

The mind of the usurper concerning us for the duration of the primary mile are clean to recognize. The second mile. Otter PR Reviews imposer will ask why we are assisting them. They can suspect the trickery of the sector. They can be concern we’ve got expectations this will obligate them. Every question allows us to talk what we genuinely experience. “My buddy, you want help and I am pleas to give it to you.” Items alternate the temperament of each receiver and giver, and decimates the bad electricity that comes from taking.

He next exhibits that simply as clearly whilst someone offers to us and we receive. It expansion, constantly prompt to present to the person. We are empower to present, to absolutely share the good.

Offer encouragement, place our hand on a drooping shoulder, write a person a gracious word. Clean their home, or provide crucial assets.