Branding in Business

Branding in Business

Jordan Sudberg is a pain management specialist. Like most professionals who have succeeded in their respective fields of expertise, he has paid particular attention to the importance of branding and marketing for pain management.

Branding refers to creating a memorable image that helps your business stand out from the competition. It involves developing your business’s image, name, logo, and mission statement and ensuring that these elements are consistently used. 

Importance of Branding in Business

1. It Helps Differentiate You

Branding is essential because it helps differentiate you from the competition. When people go shopping, they look for products and services that meet their needs. They want to know what they are getting before they buy. Branding shows them what you can offer and what sets you apart from the competition.

2. It Helps Create Credibility and Trust

People are looking to find solutions to their business problems or to run their businesses more efficiently. They want someone with proven expertise in a particular area to help them achieve these goals, so it is essential for you, as an expert in your industry, to be perceived as such by those needing your services or products. Branding can help you create credibility and trust because people will be able to see your qualifications, certifications, and experience by looking at your website, business cards, and other materials.

3. It Makes it Easier for Customers to Find You

In our wired world, people constantly search the internet for answers to problems they encounter every day, whether big or small. When they need a solution you provide, branding will make it easier for them to locate you by using search engines.

4. It Helps Your Company Grow

Branding can also help your company grow by allowing you to expand into other markets without difficulty. It can help you develop your geographical needs, as well as your target markets and industries.

5. It Helps You Create a Unique Identity

Creating a brand is like making an identity for your business. Your identity is a critical factor in how people see you and, therefore, how they choose to do business with you. Branding is the ultimate method of ensuring that people know what you do when they see and recognize your business identity. While many other factors distinguish one company from another, branding can set you apart as the clear choice for specific industries or target markets.

Jordan Sudberg has played a vital role in helping some of the leading pain management companies in the country to create an effective brand that draws on their core competencies and strengths to build a more substantial business. Building on those strengths is an essential component of any successful business plan, but it becomes more accessible with the help of a professional like Jordan Sudberg. With his doctorate in physiology and MBA from Stanford Graduate School of Business, he has helped businesses establish themselves as leaders in their fields through branding and marketing.

How to Raise Capital for Your Startup

Launching a start-up is not for the unambitious and unmotivated. It takes a lot of hard work to get partners who believe in you, customers who use your product, and a team that supports you. But most of all, it takes money.

Raising capital for anything can be tricky, especially for a start-up. Here are some tips on how to raise capital for a start-up. 

Research Potential Investors

Different investors have different reasons for investing their money. Some investors invest because they want to be a part of something they believe in, while others invest for the potential monetary return. 

By researching potential investors, you can better tailor your fundraising efforts. If most of your targets are social impact investors, for example, you can focus your pitch on how your company will make a difference in the world. 

You can also research whether or not an investor has ever invested in a start-up like yours before. This will give you an idea of whether or not they’re likely to be interested in your company so you can prioritize accordingly.

Develop a Compelling Pitch

Once you have an idea of who you’d like to pitch to, it’s time to start working on your actual pitch. A good pitch should be clear, concise, and persuasive. 

Your pitch should tell investors what your company does, why your product is necessary, how you plan on making money, and most importantly, why they should invest in you. 

To make sure your pitch is as strong as it can be, practice in front of friends and family, or even strangers, whether it’s an easy-to-understand concept like the business of freight unloading or a more complex pitch on the ethics of artificial intelligence in medicine. The more people you practice on, the easier it will be to work out the kinks and deliver a smooth pitch when it counts.

Attend Networking Events

There are tons of networking events for start-ups and entrepreneurs. 

Some events have panel discussions featuring successful entrepreneurs who have raised capital for their own businesses. These are a goldmine of information, so be sure to take advantage of them. Other events simply provide an opportunity to mingle with potential investors and get your company name out there. 

Either way, networking events can be a great way to raise capital for your start-up.

Think Outside the Box

There are a lot of options when it comes to raising capital for your start-up. If you’re having trouble getting traditional investors on board, think outside the box. 

One option is to launch a crowdfunding campaign. With crowdfunding, you can connect with potential customers and investors all over the world who may become interested in supporting your company with money. 

Another option is to apply for grants. There are many grant programs out there that are specifically designed to help start-ups get off the ground. 

Raising capital for a start-up can be a challenge, but it’s not impossible. With a little hard work and some creative thinking, you can get the funding you need to get your business up and running.

How to Save Money for Your Business

How to Save Money for Your Business

Any business owner knows that saving money is essential to the success of their enterprise. However, it can be challenging to know where to start when it comes to cutting costs. Businesses have a lot of overhead expenses, including rent, inventory, staff, and marketing. Due to a shortage of finance, many companies have to close down. With an economy struggling, every small business owner is looking for ways to increase profits, save money and improve efficiency. Here are eight tips on how you can save money for your business.

Switch banks

Banks are always trying to get new customers and will offer sign-up bonuses and other perks to lure you in. If you’ve been with the same bank for a while, it’s worth considering switching to take advantage of these deals.According to Jordan Sudberg, it’s no surprise that banks are looking to squeeze more revenue out of fees to make up for all the new regulatory changes since the financial crisis. But that doesn’t mean you have to pay them.

Get a business credit card

A business credit card can be a great way to earn rewards on your business expenses. If you pay off your balance in full each month, you can avoid interest charges altogether. Just be sure to use a card that offers rewards that are valuable to your business, such as cash back or points that can be redeemed for travel. 

Pay yourself first

When running a business, Jordan Sudberg believes that getting caught up in the day-to-day and forgetting to take money out for yourself is easy. But if you want to save for retirement or a rainy day, you must be disciplined about setting aside money each month. One way to do this is to “pay yourself first” by automatically transferring a fixed percentage of your income into savings before you pay any other bills.

Consider bundled services

Many businesses can save money by bundling their services, such as internet, phone, and television. If you’re unsure what’s available in your area, call your service providers and ask about package deals. You may be surprised at how much you can save.

Renegotiate your lease

If your business rents office or retail space, now is an excellent time to renegotiate your lease. With the commercial real estate market still struggling in many parts of the country, landlords are more willing to negotiate on rent and length of the lease. If you’re looking to move, you may be able to get a free month or two of rent as an incentive.

Shop around for insurance

Insurance is necessary for any business, but that doesn’t mean you have to overpay. Shop around and compare rates from different insurers at least once a year. You may be able to get a lower rate by switching to another company.

Hire an intern

Consider hiring an intern if you need help with tasks like social media or marketing. Interns are often willing to work for less pay to gain experience in their chosen field. Just be sure to check with your local laws on minimum wage and other labor regulations before hiring an intern.

Use energy-efficient products

One of the easiest ways to save money is to use energy-efficient products. This can range from something as simple as using LED light bulbs to more expensive items like solar panels. Energy-efficient products will save you money on your utility bills and help reduce your carbon footprint.

Savings is vital for the success and continuity of your business. The tips will help you reduce costs without compromising the quality or quantity of your product. They also do not require a lot of time or effort to implement. All it takes is a little creativity and discipline, and you will be on your way to saving money for your business.

What Sells to Millennial Homebuyers? 

Millennials are growing up – and they want to buy homes! The National Association of Realtors® recently shared that millennials aged 22-40 comprise 43% of the buying market. This generation has come of age, and most have families (or plan to start them).  The vast majority think now is a good time to buy, and over half are planning to purchase a home within a few years. 

What millennials desire in homes  

Millennial homebuyers are looking for “move-in ready” properties; they’re constrained by economic factors that may prohibit them from investing in “fixer uppers” and often lack the savings for a down payment. Therefore, home sellers need to make strategic home improvements that appeal to millennial buyers while meeting their budgets.  

Create “flexible spaces” when you stage your home so that millennial home buyers can visualize a home office, exercise corner, art studio, or nursery. Millennials favor open floor plans, so consider renovations if your kitchen and other living areas are separated. 

Listing your home for millennial home buyers  

Resonate with the largest growing demographic of prospective homebuyers with these essential tips in mind: 

  1. Repair maintenance issues: make your home as livable as possible before you list it on the market to attract the most prospective buyers! 
  1. Update kitchens and baths: new appliances, clean surfaces, and functional spaces are important to young home buyers. 
  1. Decorate your home in simple, light colors: neutral colors like white and gray are perfect for walls, baseboards, light switch plates, and other home details. 
  1. Update flooring and walls: outdated features are likely to impede sales, especially for younger home shoppers. 
  1. Add curb appeal to the exterior of your home: enhance your yard with attractive and tidy landscaping, repair porches, and paint the exterior if it requires a fresh coat!  

Additional considerations for homeowners  

Above all, keep things simple. Minimalist, modern features will attract millennial home buyers over “luxury” or high-maintenance ones. Don’t install a jacuzzi or intricate garden; opt for updated rooms that make your property versatile and easy to maintain.  

Call Curbio to make your home a hit with millennials 

Curbio is tapped into the market trends. Our pre-listing end-to-end home improvements make life easier for Realtor®s and homeowners. We’ll make the changes that matter most to today’s home buyers and manage all of the project details. Our pay-at-closing service allows you to make stress-free renovations that translate to quicker, more profitable sales. Tell us about your home, and we’ll send you a free, same-day estimate! 

3 Things To Look For In A Caregiver For Your Elderly Loved One

For those with elderly loved ones that can no longer take care of themselves completely, finding someone to help can be a big challenge. When you have to balance things like costs, care, timing, personalities, and more, it can be very hard for people to find the right caregiver for their elderly loved one. But if you know what you should be on the lookout for, it can make things easier.

To help you with this, here are three things to look for in a caregiver for your elderly loved one.

They Help Your Loved One To Feel Better

It’s very likely that your elderly loved one isn’t that excited about needing to have an additional caregiver. But with the right caregiver, this should be less of a problem.

To know if you’ve found the right caregiver, try to look at how your elderly loved one reacts to this new potential caregiver. If it appears that the caregiver is compassionate toward your elderly loved one and that your loved one feels supported by them, this could be a very good sign. And if the caregiver leaves and your elderly loved one feels like they have been well taken care of and feels like they are in an overall better mood, this caregiver could be a great fit for them.

You Find Them Trustworthy and Dependable

It’s not only how your eldelry loved one feels about them that can help you determine who the right caregiver is for them. You also need to be able to trust them and depend on them.

Even if someone is giving great care to your elderly loved one, if you can’t count on them to show up on time or stay for the length of time that you need help for, they might not be worth the trouble. But if you can find someone who’s willing and able to work with your schedules and be there when you need, this is a great sign.

They Seek To Keep Your Loved One Independent

One thing that’s very hard for people to accept is when they can no longer do things on their own. It can feel like their dignity is being taken away when someone else has to do simple things for them, and a good caregiver will recognize this.

To work with these feelings, the best of caregivers will seek to give their elderly patients as much independence as they’re able to handle. So if you find someone who is willing to help your elderly loved one maintain as much independence as they can, this could be a great caregiver to work with.

If you’re needing to find a caregiver for your elderly loved one, consider using the tips mentioned above to help you know when you’ve found a good candidate.

E.A. Smiroldo Has Written Her First Book About Global Warming and Bureaucratic Freezing

The nuclear engineer E.A. Smiroldo has an exceptional capacity for original thought.

As a singer-songwriter, she has been nominated for a Washington Area Music Association Award, and she has won honors in writing competitions hosted by the International Screenwriters’ Dig and the Bethesda Literary Festival. She has also been nominated for a Grammy Award.

After making an investment in X-ray Media, she granted that company an option on the screenplay she had written, titled Blood Like Water.

The Silent Count, the author’s first novel, is based on real-world investigation.

Recently E.A. Smiroldo was interviewed about her debut novel and what led up to it. Here are some excerpts from that interview.

Why did you decide to write a novel?

I find the writing process to be both refreshing and revealing. As a musician and lyricist, I’ve always been aware of the freedom that comes from putting words to melody. Postmodern musicians, such as myself, have gone beyond rhyming lyrics into blank verse and have replaced trite melodies with atonal music that reaches the darker places of the soul. I wanted to find out if I could do the same thing with a traditional work of fiction. A novel.

And what did you discover?

I discovered, among other things, that I have a wild and deep sense of humor that I was barely aware of before. Humor can be very liberating, especially for a woman writer. For many, being a serious writer entails penning gloomy, in-depth studies of the human psyche.

There’s no need to chuckle.

The venerable Mary Amis attributes this to “the intellectual gloss of gloom…the assumption that gloomy pessimism is a mark of lofty seriousness” in her book Outside Story.

However, you can discover that humor is an essential element in making you become a better writer. Even the most depressing authors, like Samuel Beckett, couldn’t have created such darkness without a certain amount of comedy, such as having characters live in garbage cans or wait about for someone they know won’t ever show up.

And there’s science to back it up. Albert Einstein credited his innate sense of humor for his brilliance. Then, take into account the fact that multiple studies have shown that having a sense of humor is often associated with those who have higher IQs.

So instead of attempting to seem intellectual with flowery language, try to sound smart with a joke or two. Or, in my case, with irony and satire. After all, my protagonist has a workable solution to global warming but can’t get anyone to take her seriously. That’s both funny and sad.

Solstice Publishing, Amazon, and other shops sell E. A. Smiroldo’s The Silent Count.

Check out E. A. Smiroldo’s webpage.

E.A. Smiroldo is a writer, musician, and nuclear engineer. She knows mankind is near to a serious climate disaster and is committed to highlight the importance of trust and love.

She has won literary contests sponsored by the Bethesda Literary Festival and the International Screenwriters’ Dig.

E. A. Smiroldo’s website has information on The Silent Count.

What You Need to Know About Stock Options

What You Need to Know About Stock Options

Stock options, also known as share options, are a type of equity compensation companies can offer employees. There are two stock options: “non-qualified” and “incentive qualified.”

non-qualified stock option

The company grants an option to purchase shares of company stock to directors or executives who meet certain conditions set out in the corporate document–for example, minimum service and age requirements. The holder does not have any rights as an employee. Non-qualified options are taxed at capital gain rates for US residents and ordinary income rates for non-US residents.

incentive-qualified stock option

The option to purchase company stock shares that the company grants directors or executives with specific minimum service requirements can be exercised after the required service has been completed, usually at a predetermined date. The holder has all rights as an employee and ownership rights. These options are not taxed.

What You Need to Know About Stock Options

1. What types of options are available?

You have only two choices: incentive-qualified options or non-qualified stock options. While incentive-qualified options do not immediately impact your income tax liability, they affect your gain timing.

2. Are stock options expensive?

Typically, the exercise price of stock options is set at or near the current market value of the company’s shares. Exercise prices for incentive-qualified stock options are usually lower than for non-qualified stock options. According to Jordan Sudberg, a pain management specialist, the average cost of an incentive-qualified stock option ranges from $10 to $12 per share. The average cost of a non-qualified stock option is about $3 to $4 per share.

3. How many options can I receive?

According to Sudberg, you can only exercise your options after receiving a certain number of years’ vesting in incentive-qualified stock options. There are two standard vesting schedules: three-year and four-year. The three-year schedule requires that you be vested after three years’ service, while the four-year schedule requires that you be vested after four years’ service. Non-qualified stock options have no vesting schedule and can be exercised at any time on or before their expiration date.

4. How do my options vest?

Incentive-qualified stock options vest from 0% to 100% in three stages. You will own 50% of your incentive-qualified stock options at the end of the first year. A second 25% will vest at the end of the second year, while a final 25% will vest at the end of the third year. This is called a three-year schedule. Another option is a four-year schedule that requires that you vest 25% after each year for four years.

5. What happens if I leave the company?

With incentive-qualified stock options, you can exercise your options and sell them immediately or wait to exercise them at a later time. However, if you decide to exercise your incentives when you leave the company, you will have to pay income taxes on the difference in price between what it costs to buy the stock and what you sold it for. Non-qualified stock options can be exercised at any time with no tax implications.

According to Jordan Sudberg, stock options are precious instruments that benefit the individual and the organization. Understanding how to properly use them can only make you a better employee and, therefore, a better person. Stock options can only be used to benefit the owners, like you and me.

Many other factors impact your decision regarding stock options, including what type of option is used in a particular situation and whether additional top executives are granted these same options as part of an executive compensation package.

Expert Advice: GreenSprout Shares What you need to know about Life Insurance 

Most people believe that the best means through which a person can make provision for their family, friends, or anyone is through a will. This is not true, as the underlying requirement of having a property or money to devolve in a will and the cost of making a will is not particularly encouraging. An estimated amount of 60% of the US population has no will. 

Notwithstanding, there are diverse schemes or arrangements through which a person can make provisions for their loved ones upon their demise. One of such means is life insurance. In this post, we have the representatives of GreenSprout to share with us what we need to know about life insurance. 

GreenSprout is a financial blog that offers insights on how to make better financial decisions

Can you quickly walk us through the nature of life insurance and the particular benefits attached to life insurance?

Life insurance is an arrangement in which a person pays regular premiums for an agreed sum which would be paid to his beneficiary upon his death. Essentially, life insurance provides financial security for your loved ones in the event of your passing.

Life insurance is beneficial for so many reasons. It provides protection for the beneficiary and is a good law-abiding tax avoidance measure. The death benefit of a life insurance policy is usually not taxed.

Is life insurance really for everyone, or can it be said that it is designed for a particular type of situation? 

Life Insurance is a scheme particularly designed for people who have financial dependents. Although it may not be the case that the beneficiary will suffer financial hardship, it may be a gift to support any individual. 

For that reason, the persons that fit into this category include couples expecting a new baby, parents with minors, seniors with younger dependent siblings, adults with dependent parents, families who cannot afford funeral expenses, parents with special adults, and more.

Perhaps, it can be said that there are different forms of life insurance policy?

Yes! There are particularly two forms of Life insurance policy, term life and permanent life. A proper understanding of the distinction between them will help you in making a choice of an insurance policy based on your personal objectives.

Like every other insurance policy, a lot of thought processes must go into the decision-making on life insurance. Are there factors one must keep in mind while seeking to create a life insurance policy?

There are many elemental factors to consider when you intend to create a life insurance policy. But the key consideration when making a decision to a buy life insurance is the purpose of such purchase. 

When you consider the reason you want to get a life Insurance, you will be able to determine which type of life insurance policy to go for, the amount of money that will go into it, and the terms of the insurance policy. 

Can you give us a guide on how to get started?

The key reflections a person must consider before proceeding to buying a life insurance policy have been discussed earlier. But one cannot displace the role of a high-end professional guidance. 

With the wealth of resources from GreenSrout’s website, the roadblocks a person may encounter while trying to secure a good life insurance policy are laid to rest. 

Job Hunting Tips for a Career Change After 30

If you’re over 30 and are struggling to find out what you want to do for the rest of your life, it’s not too late to discover a new and satisfying career. You still have many years of your life that will be spent working, so why not find a job that you enjoy and provides a good income.

Sometimes, it takes a few years to figure out exactly what you want to do and what interests you the most. Perhaps you started off in one line of work and discovered you have a passion for something else. With these tips you can get out of that rut and pursue a career to last a lifetime.

1. Volunteer

Even though volunteering doesn’t provide an income, the benefits are extremely valuable in other ways. Volunteering can connect you with an entirely new network of people and can give you valuable experience that will help you greatly when you start looking for a new job.

Volunteer work is also very appealing on a resume. Companies like to hire people that are involved in their communities and know how to spend their time wisely. For example, working at a homeless shelter shows that you care about others and are willing to step up if someone needs a helping hand.

2. Discover Things You’re Passionate About

When you’re trying to figure out your passions, take time to make a list of the things you care about most and what you love to do. Acknowledge your personal strengths and achievements, as well as what things are important to you and how you enjoy spending your time.

3. Further Your Education, Or Not

Some careers could require you to have a certain level of schooling or a specific degree. For example, if you want to go into nursing you’ll have to obtain a nursing degree and pass a board certification test. 

Other jobs might not require a specific education, but online workshops, courses, internships, and hands-on training can help you test the waters in the industry you’re interested in, as well as provide you with experience that will help you nail a job interview.

4. Go to Job Fairs

If you want to learn more about what career opportunities are available to you or want to find out more about the companies you’re interested in and what it’s like to work for them, job and career fairs are the way to go. 

Some companies might have excellent pay rates available to their employees, but the work atmosphere is detrimental. If you’ve experienced something inappropriate in the workplace, an employment lawyers San Francisco can get you the help you need. 

You will be able to meet with company representatives and talk to them in person, so you can learn more about them and they can learn more about you. Job fairs allow you the opportunity to meet with potential employers face-to-face, which is more memorable than just a resume.

5. Know What You Want

Once you have a good idea of the type of career you want, think about your ideal situation and work towards that goal. If you want to start your own business, you’ll need to work hard and learn what it takes to be successful as a business owner.

If you find a company that speaks to your core values and it becomes your goal to work for them, be sure you know what benefits you want and what salary you will need to live the life you’ve always dreamed about. Finding the perfect job can happen at any age if you work towards reaching your goals.

Web Success Portal (Success Study LLC) Shares Digital Marketing Basics Every Business Owner Should Know

The many opportunities the internet enables are, in fact, never-ending. On this account, business owners must catch up and leverage these opportunities to advance the growth of their businesses. One such opportunity that business owners can maximize is digital marketing. 

We have here the representatives of Web Success Portal to share with us the important digital marketing basics necessary to propel businesses. Web Success Portal (Success Study LLC) is a platform that offers world-class digital marketing services that can aid businesses in achieving their goals.

Can you tell us how effective digital marketing is in this age and its unique benefits?

There is barely any success-driven brand today that is not investing heavily in digital marketing. Digital marketing is the most cost-effective and efficient advertising method available today. 

Big companies with huge ad budgets are moving heavily into online marketing. Without mincing words, the level of customer reaches the digital space can be limitless. 

There are quite a number of digital marketing hacks out there today; what is the basic thing every business owner should know?

Since the main goal is to reach your customers, you must be careful in picking the right method. The fact is that not all methods would get your products to your specific audience. First, it is important to identify and segment your target audience. 

To this end, you must ensure your line of content is streamlined to catch your target audience’s attention. Thereafter, you must put creative efforts into your own ads and make sure to drive them directly to your targeted audience.

Lastly, take professional consultation. 

What are the misconceptions business owners have as regards digital marketing?

One of the common misconceptions is that digital marketing is expensive. This fallacy is far from the truth. 

Digital marketing is, in fact, considered one of the most cost-effective means of marketing today as against traditional marketing. The world of digital marketing allows you to work with your budget while still achieving stunning results. This is our philosophy also at Web Success Portal (Success Study LLC). 

Are there challenges one must expect while implementing some of these basic digital tools?

Yes! Is there anything in today’s world that does not come with its specific challenges? For digital marketing, it takes patience, consistency, and finding the right method that works for you before you see results. 

Digital marketing is not abracadabra, but with the right approach, it has that magical effect. Essentially, patience is key when you start on your own.

With problems come solutions. Are there seamless ways to navigate the many challenges that may come with digital Marketing?

The importance of professional expertise cannot be overstated. While with patience and consistency, one can navigate the hurdles, it becomes easier when you have experienced professionals by your side to guide you. With proper guidance, a 10years journey can be reduced to 10wks. 

Our high-end professional approach at Web Success Portal (Success Study LLC) will save you any hassle you may encounter. We have a track record and are committed to helping our clients achieve their goals.