Author: Web admin

If there’s one thing better than happy customers, it’s loyal customers. Loyal customers are what keeps your company generating revenue and attracting new customers to your business. So what is it that makes customers loyal? 

Take a look at some of the best tips for increasing customer loyalty and ultimately driving your sales. 

Put Your Customer First 

A customer-driven business focuses on making customer service a top priority. Most consumers agree that’s they deserve good customer service anywhere that they’re a customer. If they feel that they are poorly treated, it won’t be very long until they find a competitor who treats them better. Some of the best ways to put your customer first are thanking them for their business, getting back to them when they have inquiries, and being friendly. 

Send Personalized Content 

If you’re still trying to lump all of your customers into one type of consumer, then you’re doing it all wrong. Mass marketing doesn’t work anymore. Your customers need a personalized and targeted approach that makes them feel like you’re talking directly to them. Sending out personalized content that includes their personal preferences and information is the best way to get their attention and make them feel like you’re listening. 

Personalized content can be anything from sending out a happy birthday message with a coupon code to congratulating them on a new business venture. The more you know about your customers, the better that you can personalize your approach. 

Loyalty Programs 

If there’s one thing that people love, it’s a good deal. Most customers claim that they are loyal to their favorite companies because they offer rewards for being loyal. Rewards programs aren’t just standard at this point— they’re expected! People are more inclined to keep buying from you if they know that they’re racking up enough points for a good deal later on. 

If a customer has the choice between two competing businesses, usually they opt for the one that has the loyalty program!

Automate When Possible 

Depending on the size of your company, manually trying to keep up with every customer is pretty much impossible. Automation is the best way to make sure that nothing falls between the cracks. Technology does the heavy lifting for you so that you don’t have to worry about setting reminders for yourself.   

From marketing to follow-up emails, automation is the best way to ensure that you optimize your workflow. 

Strive To Be The Best 

At the end of the day, the best way to create loyal customers is to give them a product or service that they can’t get anywhere else. Strive to be the best you can be at whatever you do, and you can’t really go wrong!

Living in a digital age, it’s easy to turn your mind towards the cyber security steps your business needs to stay safe.  However, running a brick and mortar business creates a different sort of safety situation.  

Running a retail store presents a different set of security needs.  A more tangible approach to safety must be taken.  If you’re looking for ways to secure your brick and mortar establishment, take some time for research.  

Here is a brief compilation of a few ways you can take action to provide a safe and secure store location for yourself, your employees, and the customers.  

Nuts and bolts security

The physical security of your store is vital to the long term success of your operation, and there are plenty of ways to get the job done.  High tech deadbolt locks and high quality shutter doors are your first line of defense against after hour intruders.  

Window locking systems and high tech security glass can also be helpful when setting up security for your shop.  Making your building hard to get into is a great way to deter trouble.  

Signage can help 

You may doubt the power of a sign, but security signage is a simple and effective way to help deter a possible crime from being committed.  A big sign stating the property is under surveillance is not comforting for someone looking to do damage.  

Other sign statements that work well are “Protected By Video Camera Systems” and “You May Be Under surveillance.”  Letting unwanted visitors know that your establishment is serious about protecting the property can be very effective.  

Surveillance camera systems 

Not all businesses have the need or ability to stay open 24 hours a day, so you’ll need security in place for the times when there is no staff around.  Installing security cameras can really help you sleep more sound at night.  

When you have the ability to look in on your store at any time, you can appease any anxieties that plague you.  You can also attach your surveillance systems to 24 hour security services that will send authorities to your store if there’s ever an alarm triggered.  

Proper lighting as a deterrent

Providing proper lighting in the right places inside and outside of your business can work wonders for securing the store.  In your parking lot, you should have ample lighting, so there’s no room for crime under the cover of darkness.  

On the inside of your establishment, there should be lights on at all times.  Leaving a few lights on inside of your store when you leave for the day could help to avoid any trouble in the future.  

Hire live security guards

Not all places are best served by live security guards, but it is a viable and useful option for securing your brick and mortar business.  Hiring a trustworthy security company to protect your premises will assure that no trouble goes unnoticed.

If you operate a clean room or another type of facility that has compressed air, you may likely benefit from an air dryer.  It all starts with knowing how they work. Compressed air is dangerous because it contains moisture which at the correct temperature can condense into an extremely harmful liquid that will easily contaminate your equipment and products or even lead to frozen pipes or other serious and costly issues. 

There are several different types of compressed air dryers out there that can help you and prevent you from ever having to deal with issues, but sometimes the variety can get overwhelming. Here are five types of air dryers that you may be able to benefit from.

Desiccant Dryers 

Desiccant dryers work best for extremely low temperatures. If your business is located in a place where it gets very cold, or you have to keep your facility cold to best produce your products, this may be a suitable type of air dryer for you.

Refrigerated Dryers 

Refrigerated dryers are probably the most common type, but this doesn’t mean they are the best option for all facilities. They are very reasonably priced, which is a big plus, but they don’t operate well at all under extreme conditions and, in fact, can sometimes make situations worse if the temperatures are too low. Just be aware of that before choosing this type of dryer. 

Membrane Dryers 

Membrane dryers are becoming increasingly popular because they require zero electricity and also operate much more quietly than most other dryers. They are more expensive, though, so if you are trying to keep costs down, you may want to be careful. 

Deliquescent Dryers 

Also, electricity-free, deliquescent dryers are extremely economical. Of course, this comes with a price, however. But just think about all of the money you’ll save on electric bills and the good karma that will come from reducing your footprint, and you may go with one of these.

Gas And Liquid Dryers 

For facilities that deal with dangerous or very exotic liquids and gases, drying is of utmost importance. Luckily they make specialty gas and liquid dryers for exactly these types of businesses. If you work with such gases as hydrogen, butane, landfill gas, or anything of the sort, it is a smart choice to invest in one of these types of dryers in order to safely remove the toxic moisture from the air. 

Once you decide which type of air dryer is best for your specific facility, you will not only be able to provide a safe and healthy working environment for yourself and your employees, but you will also have peace of mind that your products will be well protected.