Before the Internet, people had to interact with their customers face-to-face and on their own terrain. But not, your customers don’t even have to speak to anyone within your organization before they decide to do business with you. However, if you don’t have any type of contact before consumers are ready to make a purchasing decision, there’s a good chance that their business might go to someone else.
To help you increase the chances of them working with you, here are three tips for helping consumers on their digital journey.
Create Helpful Content
The first step on a consumer’s journey is to gather information about what their problem is and what possible solutions are out there for them. Knowing this, you should try your best to create helpful content that gives them the information they’re searching for.
According to Dummies.com, it’s wise to both create content that will be helpful for your audience as well as placing that content in an area where they are likely to see it. But to do this, you have to already have a great understanding of your customers. If you don’t have this, you can’t expect to be able to create content that will be helpful for them in the first place. So before you start creating videos or writing blogs that you mean to be informational, make sure you know exactly what content should be included and what will resonate best with your target demographic.
Be Active On Social Media
For many businesses, one of the best places to reach potential customers is through social media. Depending on what your product or service is and what type of people you’re trying to sell to, the actual social media platforms that you’ll want to use will vary. However, your strategy for using each social media platform will basically be the same.
Ideally, Patricia Maranga, a contributor to Social Media Examiner, shares that you as a business will want to be as active as you can be on each chosen social platform by using the platform the same way your target audience does. This will increase your chances of being seen and remembered.
Make It Easy To Make Decisions
Once your audience is ready to make a purchasing decision to be the solution to their problem, you want your product or service to be the most obvious choice for them. But to get to this point, you’ll want to make this decision to be as easy as possible.
To do this, Patrick Spenner and Karen Freeman, contributors to the Harvard Business Review, recommend that you make it easy for consumers to get to your product pages and then navigate through the purchasing process in as few clicks or pages as you can manage. The more streamlined the process is with limited distractions, the more likely you are to get a conversion.
If you’re wanting your business to be more helpful to consumers on their digital purchase journey, consider using the tips mentioned above to help you do this.