Your Pet is Sick: What Do You Do?

If you’re a pet owner, then having a sick pet is the stuff of nightmares. Even if they’re not seriously ill, a pet that’s under the weather is a sad sight, and you need to know what to do to care for them until their symptoms abate. If they are seriously ill, then you have a whole extra batch of worries, as well as the potential costs of vet’s bills.

Perhaps worse is not knowing for sure what’s wrong and being torn between the disruption and stress of taking your pet to the vet, and keeping them safely at home (but potentially missing out on important treatment!). Uncertainty can weigh heavily on responsible pet owners. Today we’re looking at how you can cut through that uncertainty and make the decisions you need to take the best care of your sick pet.


It’s important for you to learn about your pet. In part, this will happen naturally: the longer you spend with them, the more you’ll get to know what’s normal for them and what it means when they depart from that baseline of normality. Gradually, you’ll learn the difference between serious problems, minor illness and strange moods and discomforts.

As well as this process of osmosis, you can research actively. Read up on the species you’ve chosen as your pet, as well as the specific breed you have. You’ll find out about common health problems and behavioural issues and how they manifest, and whether you can help your pet at home or if you’ll need to seek a vet’s help.

Get Advice

If, in spite of all your research you’re simply not sure what to do, then the next step is to get advice from an expert. You don’t want to subject your pet to the disruption of a trip to the vet if don’t really need it (and your bank balance wouldn’t thank you either) but if you can get advice from an expert without leaving the house you can make a much a more informed decision.

An online veterinarian might not be able to do blood tests or take x-rays, but they can listen to your description of the symptoms and make an initial examination of your pet. From this they can help you decide what is wrong and whether you need to get your pet to a vet’s practice for more tests.

Get Insured
If you’re worried about your pet, the last thing you want hanging over you are financial worries. A big vets bill can wipe out your savings, so you might find pet insurance is a better option. This swaps the occasional, unpredictable big lump sums for a smaller monthly amount it’s easier to work into a budget.

Additions To Your Home And Property That Can Increase Your Quality of Life

The last year has been full of lockdowns and people spending more time than ever at home. Improving your quality of life through additions is more than possible. You would be surprised as to how much of a difference an addition like a hot tub makes in your daily life. Create a list of additions that you want to make to your home and property then put them in order of importance. This will allow you to budget over the course of time or give you an idea of how much money to take out via a loan. The following are additions to your home and property that can increase your quality of life. 

Luxury Shed

A luxury shed can be used as a home office, play area for the kids, or even a living space. Take a look at the amazing James Hardie sheds as you would be surprised as to how high quality they are. Take the time to see which shed companies in your area can help with the shipping and construction of the shed on your property. Sheds have come a long way and are way to versatile to simply use for storage. 


The addition of the pool can turn your backyard into a popular entertainment option for friends and family. The maintenance of the pool is something that you need to consider as this will be a monthly fee. The fees differ depending on the size of the pool and the amount of chemicals that need to be used. Pools do not make sense in all climates as heating a pool in the dead of winter can be extremely expensive. Adding an outdoor kitchen can make your pool area great for entertaining and grilling out. 

Adding a Home Gym 

Gyms were closed around the world and distancing restrictions are still in place in certain areas of the country. Finding home gym equipment can be a challenge as this equipment is in extremely high demand currently. Used gym equipment is likely going to be the best option as it will be far more affordable. Make sure that you maintain your equipment as you do not want to get injured due to a malfunctioning fitness machine. 

Finishing Your Basement and Adding a Projection Screen

Finishing the basement can drive up the square footage of livable space in your home. Not only will this increase the value of your home but it can be an incredibly versatile space. A projection screen with surround sound can allow you to have your own personal movie theater. This can also be a space that can be used as a bedroom for a teenager that wants privacy. The sound insulation in the basement will also be great so you do not have to worry about bothering neighbors when entertaining. 

The above additions are just the tip of the iceberg in terms of possibilities. Consult with the rest of your family as they might have some ideas that you hadn’t considered. 

Should You Use a Gym or Get Your Equipment?

Making an effort to change your lifestyle and start becoming healthier is an important decision that could be life-changing if you commit to it. Many people struggle with this when deciding to become healthier. It can be hard to find the motivation to work out or go to the gym.

The question, “Should I get workout equipment or buy a gym membership?” comes up frequently when deciding to work out. When asking yourself and other people, many people fail to do a few things that could drastically improve their workout experience. Below is a list of things to consider when deciding on a home workout set or a gym membership. 

Self Reflection

If you take the steps to a healthier lifestyle, you want to better yourself, but there is one thing that many people fail to do when deciding between a gym membership and a home gym, and that is self-reflecting. 

For example, if you know that your schedule is packed and going to the gym is not a possibility, a home gym might be the way to go, but if you are bad at managing time, and your schedule is packed, doing either one would be a waste of energy and money so look into getting a personal trainer to come to your house to develop the workout habit. 

If you know you can balance the time and are committed, then a home workout set might be the best bet. But, if you have time and want to improve on specific parts of the body and appearance, the gym will have more tools to get you there.


Whether you decide upon a home gym or a gym membership, you have to realize that it is an investment in every sense of the word. You are investing in yourself and your ability to improve upon yourself, so you have to put in the work; otherwise, it is money wasted. 

Neither option is cheap, so you have to find time in the day to workout; working out from home will be time-consuming, but the gym will have more machines for a specific look. Each exercise has its benefits and disadvantages, but it all stems from the want and desire to self-improve. If that desire is lost, so is your money.

If you live in the Vancouver area, there are several gyms. If you decide to take that route, plus the exercise community there is substantial, so if you are looking for places to move to inspire a new living style, there are plenty of Vancouver homes for sale

Leaping a healthier life is one that most people have a hard time doing, but if you create the habits and self-reflect on what you can and can’t do, it could change your life for the better.

Glam Your Creativity and Design Your Photo Book Your Way

Nothing jogs your creativity like photobooks. From designing to choosing the ultimate cover to suit your story, you can be sure to have fun. However, having an exquisite design for your story can be a daunting task if you do not know how to design a photo book.

MixBook’s custom templates give you the freedom to create unique and minimalist designs that give you control over your finished piece. Choose a design that will inspire your folks to keep turning pages without distracting them from the main story.

How to design a photo book

Have a purpose

What is your story? Having a story to tell gives you a purpose in mind and the purpose will guide you throughout the creation process. For instance, if your photo book is a portfolio, your main aim will be to showcase your best shots for an ultimate impact.

Think of having these technically excellent images placed each on a single page with accompanying text if possible, to enhance your story. Not only will your book look distinguished, but it will also be safe to handle.

However, if the book is a collection of your holiday photos, you would consider making it more playful. You want to show your audience the places you visited and the various cultures you came across. Unlike a portfolio, you will include various layouts.

Sort out your photos

To make it easy for you to layout your photos, only select the images you would like to use in your story. Having more than a thousand photos for a hundred-paged photo book will slow down your selection process.

Avoid using duplicates and photos that are off-focus or poorly composed. However, if you have a dud (unsatisfactory shot) with a special meaning, you can lower its opacity and have it on a background.

Though there is no perfect number of images to use to tell a story, a few of your best photos will make your book look outstanding and professional.

Photo arrangement

Sequencing your photos does not have to be ultimate. However, your arrangement will depend on your story. While you might wish to have a chronological order in a holiday tradition to show where and how you spent each holiday, you can group your best of the best collections by color, theme, or texture.

While sequencing your photos, you will realize that while some photos are perfect standing on their own, others might look better when you pair them up, especially if they boast the same theme or color.

Avoid overwhelming your photos.

Your photos will vividly tell your story and must therefore remain the focal point. Deviate from the temptation of distracting your audience by overwhelming the shots with several frames, fonts, and backgrounds. However, if you must use a distraction, make sure it enhances your story.

Font type

Using texts will jog your mind to the dates and names, and the captions will help your viewer relate to your story. Therefore, use a style that is appropriate to your story and audience.

Additionally, it would be best if you also used a font type that reflects your design. For instance, you can use handwriting on your baby’s initial yearbook.

Creating a photo book is fun and there is no ultimate way of creating one. However, if you want your story to look great and impeccable, connect it right from the cover to the inside pages.    

4 Reasons Your Online Store is Failing and How to Fix This

Over the past few years, ecommerce has become an integral part of any sound business strategy. The trend continues to gain momentum with online sales expected to account for a huge 17.5 percent of all retail sales worldwide by the end of 2021.

Whether you’ve recently set up your online store or you’ve been a player in this new field for some time, you already know that there are a number of challenges to overcome. It can feel like, despite your best efforts, you just aren’t getting the sales and attention you deserve.

That’s why we’ve put together a diagnostic list of 4 reasons your online store may be failing and how to address them.

1) Your Digital Presence is Weak

A huge part of any successful online business is exposure and credibility. If you run your business through your website only, you’re missing out on thousands of potential leads.

Through social media bios like this one, you can market your product to the correct userbase. Start with all the usual suspects, such as Facebook, Twitter and Instagram. Along with generating leads, it will give you the opportunity to interact with buyers and solicit feedback.

2) You Don’t Have A Marketing Plan

With so many drag and drop features and easy to use websites like Shopify, it can be tempting to think of your online business as a ‘set-and-forget’ situation.

No matter how good the shopping interface is, you need a marketing plan. At the very least, you need to be able to monitor important trends, such as how long users spend on your site and which items end up stuck in the virtual cart. You can do this using analytics tools (many available for free), such as Google Analytics

3) Your Prices Are Too High

A common mistake is to mark product prices up too high. With fierce competition, your product needs to be unique and coveted to command an exorbitant price.

Monitor your competitors to determine a reasonable price point. If you got your item from Aliexpress, for example, do not mark it up by 500%. Prospective customers will know with a simple Google search and lose faith in your business.

Additionally, using analytics discussed above, you can identify which products users abandon in their shopping cart, as ill advised pricing (or high shipping costs) are likely stopping customers from completing the purchase.

4) No Unique Selling Point

In an oversaturated market, you need to set yourself apart. That means determining your unique selling point. Your product does not have to be unique, but your delivery does.

For example, if you’re re-selling jewellery from a wholesaler, set yourself apart from competitors by taking your own product photos to add legitimacy. Also consider adding a hand-written note to each order to endear customers and make your business more memorable.

Running an online business will always be challenging, but by observing the above, you will almost immediately see your sales start to raise.

The Importance of Using Safety Barriers (Tips & Advice)


In every construction site, safety is the number one priority. The law requires that you uphold safety measures to protect the workers and the public too. For these reasons, barriers have become a necessity.

There are many types of barriers, materials and designs. Some offer specific solutions, while others are for various purposes. Here are the uses and the importance of having safety barriers, not only in construction sites but also anywhere applicable.

Road construction

The making of roads is a labour-intensive process and involves heavy equipment. Digging and blasting earth and rocks pose a potential danger to the construction crew and the drivers using diversions. Concrete barriers come in handy to guide traffic away from the area under construction.

In particular, concrete jersey barriers meet the standards to provide safety in high-risk environments. They are used to create alternative routes and define where drivers and pedestrians can safely find their way. Concrete jersey barriers are strong enough not to allow any penetration even in the event of an accident.

Perimeter protection

For commercial spaces, it is necessary to divide the outdoor spaces strategically. Apart from improving functionality, barriers at also help protect public space and utilities located around access roads. Barriers help to define parking spaces and limit uncontrolled access. Concrete barriers help create a strong perimeter wall capable of withstanding forceful access by heavy-duty vehicles.

Durable security solutions

Safety and security are expensive yet needed for every property. However, the materials you use can determine how much you will need to spend on maintenance. Materials such as wood and plastic are ideal for short-term use. However, they are affected by extreme weather conditions, forcing you to spend much time and money on maintenance.

Concrete barriers are resistant to weather, insects, and sudden impact. Even with the weight, they are easily portable, and installation is quick. Buying concrete jersey barriers is viable as they last for decades, and can be used in different areas.

Noise control

As part of safety, controlling noise that comes from big equipment in construction is necessary. You can place concrete barriers of greater height to surround the noise pollution areas. This strategy is to use them as sound absorbers, reducing the effect by a considerable measure, and alleviating ambient noise.

Reducing visibility

Privacy is another aspect of safety in construction sites, commercial and residential areas. Privacy creates a comfortable working environment. Interlocking safety barriers help to eliminate open spaces that can encourage spying. In return, equipment and other valuable items are secure from potential theft.

Lastly, an unoccupied property welcomes potential misuse if not well secured. Companies need viable solutions to protect vacant buildings and land from fly-tipping, vandalism, and damage. Cost is also a concern for many.

However, there are affordable terms that make acquiring safety barriers easy. You will choose between hiring and buying. Whichever you choose, it is always advisable to secure an area early rather than to wait to take action once you witness a security breach.

What to Expect From Digital Banking in 2021

Very few economic sectors were left unscathed during the coronavirus pandemic of 2020, and digital banking was one of them. If anything, the use of digital banking platforms, electronic payments, and mobile alternatives to traditional banking experienced a upsurge during the worst months of the pandemic. Financial technology as a whole was barely impacted in 2020, and this was pretty much what market analysts expected.

Now that we have welcomed the year 2021 with very positive hopes about the near future, this is a good time to discuss what we may see happening in the digital banking segment over the next few months.

Digital Banking: Not Just for Millennials Anymore

The social distancing measures and lockdown restrictions of the pandemic resulted in elderly individuals flocking to digital banking channels; they figured out that this was the best time to become acquainted with internet and mobile banking, and we can safely assume that many of them will continue to use these platforms even after vaccination campaigns multiply. The idea of standing in line to cash checks at a branch is no longer appealing to most of the population. The ability to convert Bitcoin to cash has become more accessible to those that do not have too many technical skills.

RegTech is the New FinTech

Can banking and financial regulations benefit from emerging technologies? Absolutely. When you consider the complexity of blockchains supporting cryptocurrencies such as Bitcoin and Ethereum, we can see that regulation and compliance are conducive to being implemented by means of technology. When we check out an institutional profile on iBanknet, for example, we only become aware of a system we can use to gather information on American banks; coders and developers, however, see an application programming interface that can be used to augment existing systems. Compliance can be automated; if you think about it, RegTech can help individuals open international bank accounts right from their smartphones as long as they are guided through the Know Your Customer and compliance steps.

More Personalized Financial Advice

There was a time when personal financial planners mostly catered to high net-worth clients because they thought that dealing with non-wealthy clients was too much of a hassle. Modern financial platforms do not discriminate in this manner; technology makes it easier to service clients from all socioeconomic levels, and financial institutions are now seeking strength in numbers. The key is in the calculation and management tools that personal financial planners work with; since these tools are now more advanced, planners can pursue more diverse leads. At the same time, it is easier for banks to incorporate online financial planning tools such as retirement calculators, compound interest forecasting, budget worksheets, and others.

Greater Outreach to Commercial Clients

Digital banking started off with online access to personal accounts in the late 1990sm and it has advanced considerably ever since. In the meantime, commercial banking clients have also enjoyed many of the perks of digital accounts, but they still lag behind a bit when compared to the personal segment. We can expect this to change in 2021 because of the greater entrepreneurial spirit among younger Americans, who will in turn demand better digital banking services.

What 80 Percent Lower’s Right For You?

We’ve covered the reasons why any new gun owner should consider buying an 80% lower for their next pistol or long gun build. It provides plenty of unique advantages that include lower taxes and costs, fewer fees paid to an FFL, and the avoidance of paying a premium for a branded firearm. Most of all, you get to build it entirely on your own.

But that leaves you with the most important question of all: Which 80 percent lower is right for you? There are a plethora of ‘em available across the web, but you should only consider a quality unit from a reputable seller. More importantly, you need to consider all the different factors and features that’ll dictate how, exactly, you fabricate your new firearm:

Material and finish

Some 80% units are made from polymer, while others are made from aluminum – either forged or billet. These aluminum units are heat-treated and are tough as Hell, which can make fabrication a tad more difficult. If you’re inexperienced with machining metal, a polymer receiver or frame is a great first project, since these can typically be fabricated with hand tools. If your unit comes without a coating or finish, you can apply your own for a customized piece.


Your receiver or frame will often ship with engravings to indicate the safety lever’s FIRE and SAFE position. Some units ship un-engraved, allowing for you to add your own markings or custom roll mark or stamp. In states that require serialization, you may need to visit an engraver to have a unique, identifying number applied to your new firearm. This is applicable in California and other states.

Commercial vs. Mil-Spec

The AR-15 is the weapon most 80% builders choose to fabricate. The modern AR has to standards of fitment: Mil-spec, which requires the use of a forged 80% lower, or commercial, which requires a billet receiver. These two standards use different threads and fittings for the buffer tube (the component that secures your buttstock or pistol brace). 

Caliber and Configuration

80% lowers are no longer reserved for the old-school AR-15 rifle chambered in just .223 and 5.56 NATO. These days, the AR platform comprises loads of available configurations that include rifle, pistol and SBR builds. Calibers range from .22 LR, through the various hunting cartridges, specialty rounds like .300 Blackout and 6.5 Grendel, up to big long-range loads like 6.5 Creedmoor and .308.

And of course, the handgun market gets some love these days. 80 percent frames can now be sourced to fabricate a custom GLOCK-compatible pistol, a lightweight aluminum 1911, or a modular Sig Sauer P320. Your choice of caliber and configuration should come first, with the lower or frame coming second.

Types of 80% lowers and Frames

Let’s take a look at the top 80 percent lower and frame options available and explain what their configurations and specs entail.

Forged and Billet AR-15 Lowers

These two units comprise the bulk of most 80% builds. They’re made for the original AR-15 configuration, which is to say they both chamber .223 Remington or 5.56 NATO. Builders who opt for a custom rifle or pistol in a specialty cartridge can instead opt for the 6.5 Grendel, for long-range shooting, or 300 Blackout, made for using a suppressor. The 300 BLK and Grendel loads are perfect for short-range nighttime and long-range hunting, respectively.

Billet AR9 Lower Receiver

The AR9 lower is designed for 9mm AR builds, mostly configured as pistols. These receivers can accommodate any 9mm AR upper, including a rifle-length upper for maximum velocity and accuracy at range. The proprietary design of the AR9 80% lower negates the need to modify your existing AR-15 receiver to accept 9mm magazines. This lower uses any Glock magazines and comes with its own ejector and magazine release to be installed after fabrication. No gas system is required for this build; the 9mm cartridge relies on blowback operation with a modified bolt.

.308 (AR-10, LR-308) Lower Receiver

Based on ArmaLite’s old AR-10 design, the modern LR-308 receiver is the .308 Winchester / 7.62×51 NATO variant of the AR-15. Introduced before the AR-15 itself, the AR-10 was the battle rifle of choice in testing for a new service rifle. The AR-10 has been replaced by DPMS Panther Arms’ take on the platform, officially called the LR-308. It provides comparable performance in a package that is much more affordable, with greater access to custom components. Assembly and fabrication are identical to that of the average AR-15.

80% 1911 Frame

This aluminum 80% frame, introduced by Stealth Arms, provides a massive and easy-to-fabricate upgraded frame compared to the original 1911’s steel frame. It weighs approximately 50% less once fabricated, allowing for a more ergonomic and easy-to-control shooter. Frames are available with a custom Hardcoat anodized finish, or a raw finish so you can apply your own coating or paint job. These frames can be configured as a Government (full-sized, 5”) or Commander (compact, 4.25”) handgun. These frames are compatible with all retail 1911 parts.

GLOCK-Compatible P80 Frame

The P80 frames earned favor among builders as an affordable alternative to buying a GLOCK handgun. Compatible with all Gen3 components for virtually all GLOCK series and models, the P80 frame is also one of the easiest-to-fabricate frames available. It requires just basic hand tools and light fitting and sanding before assembly. These units use a disposable jig, which comes with the necessary bits for fabrication. A hand drill, Dremel, and files can be used, without the need for more complex equipment.

Sig Sauer P320 80% Fire Control Unit

The Sig P320 Fire Control Unit is the modular “heart” of the P320 handgun. It serves as a universal host for a plethora of calibers and configurations, ranging from subcompact to full-size and provides four calibers. The FCU is the only part of the Sig P320 that’s considered the firearm, in similar fashion to the 80% lower and AR-15 platform. Fabrication requires a Dremel, files, and light sanding and fitting. Once fabricated, the FCU is compatible with Sig P320 parts.

Frequent Questions

Q: How do I fabricate an 80% lower?

A: You will need a tool kit called an 80% jig. The jig is a proprietary milling machine that requires the use of a drill press or mini-mill. The jig shows the end-user where to cut and drill the receiver, transforming it from a receiver blank (not a firearm) into a functional stripped lower receiver, a firearm under federal law.

Q: Are these units banned in some states?

A: Yes. Some states, like New York and New Jersey, have outright banned 80% lowers. Other states, like California, require serialization of the receiver before fabrication. Although these firearms are not serialized by default, their ownership means you must still adhere to all gun laws in your state. That may include serialization even still, or requiring that your handgun or long gun be locked in an appropriate gun safe. The end-user must also submit to a state background check to verify eligibility of firearm ownership. If you’re unsure of the legality of fabricating or otherwise owning a firearm in your state, you must consult legal counsel beforehand.

Q: Are these units, once finished, any different from a retail firearm?

A: Functionally, no. Any AR-type rifle or handgun fabricated from an 80% unit is identical in form and function to its branded retail counterpart. This allows for easy assembly and further customization by way of purchasing your own components piecemeal, minus the premium costs associated with buying a fabricated rifle from an FFL or gun dealer online.

Tips for Writing a Solid Personal Bio in 2021

Even though the New Year got off to a shaky start in terms of political instability and high coronavirus contagion rates, economists are confident that things will get better over the next few months. If you are one of the millions of professionals who lost their jobs or experienced a business downturn in 2020, now is the time to start preparing for the gradual economic recovery, and this means making sure that your online bio is engaging and up-to-date.

Take a look at this personal bio example to get an idea of how your own bio should be written. Notice how it is approximately 500 words long, and this is the sweet spot for most professional bios. Naturally, you may not always have this much space to write; on social networks such as Facebook, Instagram, and Twitter, you have to keep details very short. You have more room to work with on LinkedIn and Crunchbase, but you should try to stick to 500 words even if you have an unlimited word count, which is the case when you are publishing within your own website.

In the example we are following, the bio is written in the third person. This is a good and neutral strategy, but if you are a self-employed professional or an entrepreneur, writing in the first person is perfectly fine. The tone of voice and writing style should be crafted in a way that builds a narrative. You want to stay professional but not too wordy or pretentious; incorporating industry slang, acronyms, or overly technical jargon is not recommended. You also have to keep things friendly and slightly conversational.

The content you produce should tell readers about who you are, what you have done, and what you intend to do. Entrepreneurs and professionals who work on their own can take advantage of bios to inject personal branding. With regard to how much context should appear on the bio, think about your top three accomplishments and write them as bullet points before expanding on them. The same formula of three items should be applied to goals and values, but they should not be written in a lofty manner. A bio is a piece of writing where modesty should prevail.

Prior to sitting down to write, you want to think it over but not too much. Do not spend too much time hunting for adjectives in a thesaurus. This is a task that you will want to complete in about two hours, and one of the most important goals is to come across as being authentic. One interesting tip that some bio writers have found to be useful consists of sitting down with friends and telling them what you plan on writing. This practice is not so much about getting feedback as it is a way to adopt a friendly tone of writing.

Finally, if you have projects that need to be promoted, you can incorporate keywords as well as search engine optimization strategies, but they should only appear on the websites you manage. Trying to game LinkedIn with SEO will only come across as tacky.

Tips for Writing Tweets in 2021

Despite not enjoying the status of being the world’s most popular social network, because that would be Facebook, Twitter is often described as the most influential social media platform. There is something about Twitter that makes it irresistible to news media outlets, and this is enough to make it the social network that you should pay attention to in 2021.

When you break Twitter down to its base statistics, it does not seem as grandiose as Facebook. As of early 2021, there were about 330 monthly active Twitter users, and at least 40% of them were very active on a daily basis. On any given day, nearly a billion tweets can be generated, and each of these short social media updates can result in new conversations. To really appreciate Twitter, you really have to consider that this was the preferred social network of former United States President Donald Trump, or at least it was until he got kicked out prior to leaving the White House. The sheer engagement, visibility, and quotable potential of every tweet is what makes Twitter a great opportunity to develop your personal brand.

Another advantage of Twitter is related to its excellent track record as a platform where users are plugged into brands they are really interested in following. On average, Twitter users will follow six brands, and they will do so more closely when compared to other networks. Approximately 60% of Twitter users who follow brands will make a purchase within the year; moreover, more than 80% will keep these brands in mind when they need products or services.

With all the above in mind, let’s review a few recommendations about how you should express yourself on Twitter in 2021:

Adopt the Right Tone and Voice

The voice of your brand should be uniform and unchanging on Twitter; the tone, however, should conform to each situation. Here is an example of tweets from a philanthropist who exercises proper tone on each update.

Visual Language Matters

As internet users, we are increasingly becoming visual communicators, and this can be clearly observed when scrolling through Twitter conversations. Whenever you can attach an image to make your point stick, feel free to do so. If your brand voice is supposed to be conversational, inserting emoji in your tweets would be adequate, especially if you think it will enable you to get a point across.

Find the Sweet Spot for Tweet Length

In 2021, you will still have 280 characters to play with when composing tweets, but researchers have found that many Twitter users prefer to stick to the old length of 140 characters. If you are a prolific Twitter user who posts new updates several times a day, you are better off staying closer to 100 characters. Longer tweets are more appropriate when you do not post as often.

Promote and Reward Twitter Followers

Some small business owners do not bother with other social networks because they have found Twitter followers to be more responsive to promotions. If you run an e-commerce store, for example, you will want to post special discounts for your Twitter followers, but make sure it is only available to them in order to underscore your appreciation.