Marketing Experiments to Try

Marketing Experiments to Try

Have you ever felt like you weren’t doing enough marketing online? I wonder if there’s a better way to do it. There is. Try these experiments if you want to explore different marketing methods, from old-school and traditional to digital and unconventional. Using these groundbreaking experiments, your business will be on the front foot of an ever-changing marketing landscape. All marketers need new and different ways of marketing their businesses to keep their careers alive and growing. According to former arbitrage trader Helen Lee Schifter, “Marketing is essential for the survival of any business. If a business doesn’t have a marketing strategy, it will not be around very long.”

Marketing Experiments To Try, According To Former Arbitrage Trader Helen Lee Schifter.

1. Ask Customers For Free Reviews

When I asked my dad to review my web hosting company as a thank you, I was astonished that he felt so grateful that he’d stay my loyal customer for another three years. It’s easy to see why. With no marketing, it was up to me (rather than a busy mum of three) to get the word out about my new business. By offering him a free service review, I could tap into the natural tendency for customers to leave feedback – and potentially earn honest reviews in return.

2. Find Out Why Your Best Customers Are Leaving.

When you lose a good client, it hurts. And unless you want to start accepting credit cards for payment, the only way to get that good client back is to recover lost revenue. A two-question survey – sent only after a client has decided to move on – can help get those customers back. First, ask why they are leaving, and second, ask what would bring them back.

3. Use Free Directories To Introduce Yourself To New Audiences.

Directories like DMOZ, Craigslist and Yelp are great for branding and SEO and lead generation – all without any monetary investment on your part. But what if there were a directory that you could use to introduce yourself to new audiences? There is. The E-Commerce Business Directory has been helping small e-commerce businesses get the exposure they deserve since 2003 by listing them in searchable directories and other small business resources.

4. Maintain A Blog

Helen Lee Schifter knows that blogging is no longer just for people who can’t figure out how to stick a font onto a page. Marketing experiments suggest that blogging might be one of the most effective ways of marketing your business. Audience attention spans are short, so blogging works as it gives you an advantage over other businesses because you’ll be presenting new information regularly, which keeps customers on your site longer. Moreover, the search engines love you for it (Google and Bing rank blog content very highly).

5. Use A Domain Name That Is Easy To Remember

The average attention span is short, so you must get your message across immediately. Your domain name should be easy to say, read and spell to get more traffic from search engines and interest customers more quickly. The shorter your domain name, the better – after all, why would someone visit ABCDwebdesigns when they could visit XYznetworks?

Your business is unique to you. Therefore, when trying out marketing experiments, it’s important to consider what works for you. Some of the experiments listed here may be completely new and unfamiliar – in which case, take some time to try them and see what works for you.

Pros and Cons of Email Marketing

Pros and Cons of Email Marketing

Email marketing has been around for a long time, and every industry relies on it. But what are the cons of this marketing tactic? What should businesses be wary of before implementing email marketing as part of their business plan? The following blog post will cover the pros and cons of email marketing so that companies might make an informed decision about the process of setting up goals.

The Pros and Cons Involved with Email Marketing

According to the email marketing company GetResponse, 92% of people have made a decision based on an email, and businesses are striving to contact potential customers and clients through this mechanism. As a result, many online businesses send out mass emails and hope for the best. But what are the consequences of this type of marketing? How effective is it? Are you investing your time and money wisely? When companies consider implementing an email marketing program into their business plan, many questions surface. Still, some general pros and cons will help us make an informed decision about whether email marketing suits our company.

On the one hand, any marketing that is free or inexpensive to implement has a positive connotation. Businesses feel pressure to create and send out emails is not there. It is the reason why email marketing has been around for so long and will most likely continue to be popular.

According to marketing company Marketo, businesses are willing to invest their money into email marketing to reach customers and make them aware of new products and services available through their company. Email marketing can be a very effective tool if done right.

On the other hand, email marketing can also have a negative connotation. Many people do not like getting emails, especially those that are promotional. The concern over advertisers sometimes not respecting recipients’ data privacy is also severe. Jordan Sudberg elaborates on the negative connotation of email marketing, saying that companies should be wary of how the public perceives their email marketing and how this might affect their business.

According to Sudberg, email marketing is good as long as it is done correctly. Jordan talks about emails disguised correctly and offering a legitimate way for people to get information regarding a company or product.

Jordan also makes an interesting point about cost-free marketing vs. paid advertising, saying that price does not matter as much when paying for email marketing campaigns.

Email marketing is a great tool that can be implemented if done correctly. Companies should evaluate their goals and how they will use email marketing regarding unsubscribing. There is no need to invest too much money in email marketing programs because some people are not interested in receiving this type of advertising.

In conclusion, Jordan Sudberg believes that whether you currently use email marketing or plan on using it as a means of reaching out to customers and clients, one should consider the pros and cons involved with all types of methods before making a final decision about your company’s next step. These pros and cons can help you determine whether or not a business will benefit from implementing email marketing into its business plan.

Tips for Marketing After the Pandemic

Tips for Marketing After the Pandemic

The recent pandemic has left many people without jobs and money. With the holidays coming up, you may be wondering how to market your business to potential customers while they are still in a fragile state of mind. The answer is simple: focus on what you have! When marketing after the pandemic, it’s important not to forget about yourself. According to educator Jonathan Osler, this article discusses how businesses should go about their marketing strategies after the pandemic.

1. Hone in on what makes you different

The pandemic has left many people unemployed and looking for work. Your first priority as a business is to stand out as something special by offering unique services. By highlighting your differences, potential customers will be able to see how you’ll fit into their life after the pandemic without having to resort to doing business with a faceless entity. This will turn them into buyers.

2. Be honest about your business’s faults

If you don’t have any faults, then chances are you won’t make it in the long run. Customers want to do business with someone who is genuine and upfront about their shortcomings, not an impostor trying to put on a facade. So be honest and tell your customers about what you can improve and how doing business with you will benefit them. The pandemic has shaken the economy to its core – there’s no better time to show off your human side than now.

3. Understand how much work it takes

After the pandemic, many people will have their lives disrupted. They may be weary or suffer from pandemic fatigue. Customers are just looking for a reason to say no, so you must understand that selling is no easy task. It takes time, effort, and resilience to convince people that your business should be first on their list of places to go when they need product X.

4. Be creative with your marketing

The pandemic has left many people without jobs. People are looking for the easiest way to get what they need, and if you’re able to show potential customers that doing business with you will be fun, you’ll win their attention faster than through traditional methods. If at all possible, try to implement some form of entertainment when marketing your services. Customers will appreciate the effort and may even visit you just to have a good time.

5. Promote your services with care

With so many people looking for work, you must be careful about promoting your business after the pandemic! Be sure not to leave bad impressions all over social media. Customers want to feel as though you’re only using the pandemic as a platform for personal promotion – it’s best not to talk about yourself at all.

6. Know when it’s time to stop

After the pandemic, many people will be looking for work again. Be sure to know when your marketing efforts have been exhausted. Customers won’t want to feel as though they’re being stalked and will end up running away when they realize that you’ll stop at nothing for their business. If you’ve made all the efforts you can to market your services, then congratulations! You’ve done well.
In conclusion, educator Jonathan Osler believes that marketing after the pandemic doesn’t have to be a daunting task. As long as you remain persistent and steadfast, your efforts will pay off in the end. Follow his tips closely and watch your business flourish!

Benefits of Mass Email Marketing

Overview

Email marketing has been in the use by most businesses that are of varying sizes, all over the globe. This is a method for marketing that entails having services and products advertised through emails, which are much more flexible, cost-effective and generally faster. Email marketing is quite efficient mostly because it allows for the creation of targeted messages that are personalized. This is able to help in the creation of better relations that are more meaningful, with the customers. Additionally, the response rates of direct marketing campaigns can be improved in the long run. Because of the great efficiency that comes with email marketing, it is able to offer quite a number of benefits. This is exactly why Alexander Djerassi is of the idea that understanding these benefits will go a long way in making things more efficient for many organizations through email marketing.

Benefits of Mass Email Marketing

The following are some of the top advantages of having the mass email marketing:

1.Amazing Returns of Investments

The number one goal for most people in the business world is often in order to have great results. Because of this, there are many businesses that are venturing more and more into email marketing because of the great returns on investments that it comes with. From the results and experience of most companies that have put this method to use, email marketing is by far the best form of marketing channel that can be used for any business. This is because the returns of whatever investments will be pumped in will get doubled a hundred fold.

2.Ease in Sharing

With mass email marketing, there are quite a number of subscribers who have numerous offers and deals, sent to their friends, only using the click of a button. There are not many other types of advertisement and marketing that can be done using such great ease. With this therefore, many subscribers are able to have most of the business ideas of a company introduced to a whole new market. This is how more and more brands are able to use this tactic for gaining a large following on the online fronts.

3.Impact That is Quite Instant

Email has an immediacy that is quite fast. Many people are for instance, able to start getting possible results, within the very first minutes of an email being sent. Things that are in need of immediate action, for instance a 24-hour sale; can be done using an email system. This is mostly because mass email marketing often allows for a sense of urgency in convincing the subscribers to be able to have immediate action. This therefore goes a long way in helping to curb the need for businesses having to wait for such a long time to be able to experience results. For instance, if an advertisement was made through broadcast campaigns or print for example, it often takes quite a while to be able to know how many will be reached. However, with the email marketing, the reach out will be rather too instant. This is exactly why Alexander Djerassi feels that it is important for people to understand this particular benefit of mass email marketing.

Marketing Promotion Strategies

Judge Napolitano identifies four key strategies for marketing growth amidst stiff competition. The three basic marketing promotion plans aim to enhance investments and offer associated activities a great chance to stand out among other companies. The strategies focus on the firms’ new and existing products and incorporate them into the market.

1. Market Penetration

A firm looking for ways of selling its existing products to customers in the market is trying this type of strategy. They apply plans to penetrate the market, yet they are already working in it. Therefore, there is an application of marketing plans geared to increase customers’ loyalty since they may be vulnerable to losing to competitors. They also look for ways to attract other customers from outside who use their products frequently while converting non-users to users.

The method is easy through increasing awareness of the customers by virus type of communication and importing the availability of the products in the market. If there are non-users in the market who are potential, advertisements are vital to turning them into customers. Other firms set out to offer price promotions to attract customers from other companies and let them try theirs. When the customers get the products at lower prices and find they are quality, they stay loyal to the brand.

2. Market Development

The strategy aims to expand sales by selling the products in new markets other than the average demand. The marketing plans here involve getting into new geographical markets such as international markets through the internet or setting up branches. The distribution channels set awareness of all the marketing activities in the run as the company expands. It also requires product modification to suit the new market that will match the customers’ needs there. An excellent example of product modification is international restaurants with personalized menus in each country to offer local clients a taste of their dishes.

Expansion to new markets is also risky to any firm. The market is unique, and there can be underlying issues that crop up without notice. To work effectively in these new markets, firms also apply market penetration strategies alongside the expanding plans.

3. Product Development

A product development strategy is an active form of creating new products that suit the existing customers and acts as leverage to generate managing relationships. It is possible through the use of technology in marketing tools. Furthermore, many people look for delivery services, and the companies can decide to offer them to customers with low or no process. Companies must be prepared appropriately to carry this strategy out since it needs time and planning. It will involve some amount of capital for investing in the developments on the new products.

Furthermore, it can also help in the diversification of products. If a firm feels they can diversify their products to fit into their market, they can claim more customers. The strategy is tricky in the sense that it will take time to pick up. It is advisable to carry out this strategy with discretion.

Conclusion

These three strategies help companies boost their sales and stay on top of the competition. Their application involves some risks. According to Judge Napolitano, business carries risks day in and day out, and they are worth trying.

How to Market Your Business Better

In order to be successful in marketing your business, there are few things to check over. First, the business has to be reliable. In other words, stick to a schedule. If you run a coffee shop and choose hours that tend to fluctuate, customers will take their business somewhere else. Entrepreneurs such as Shalom Lamm, express that a new business has to prove themselves to a customer. 

Next, build friendships with the clients. Especially as restaurants and bakeries, where consumers learn to love and cherish your food. Networking is a great way to market any business. The same goes for someone working in retail or finance. People talk and reviews are very easy to find online. Making sure they are beneficial to the company is a way to market the business. On the other hand, by doing some advertising the business may get more traffic. It’s very rare for a business to do advertising and then have no peak in sales. That being said, doing the steps listed above whilst advertising can ensure customer satisfaction and increase traffic in-store. Shalom Lamm makes a good point and although marketing business it’s easy, it’s necessary for any business to flourish.