Pros and Cons of Email Marketing
Email marketing has been around for a long time, and every industry relies on it. But what are the cons of this marketing tactic? What should businesses be wary of before implementing email marketing as part of their business plan? The following blog post will cover the pros and cons of email marketing so that companies might make an informed decision about the process of setting up goals.
The Pros and Cons Involved with Email Marketing
According to the email marketing company GetResponse, 92% of people have made a decision based on an email, and businesses are striving to contact potential customers and clients through this mechanism. As a result, many online businesses send out mass emails and hope for the best. But what are the consequences of this type of marketing? How effective is it? Are you investing your time and money wisely? When companies consider implementing an email marketing program into their business plan, many questions surface. Still, some general pros and cons will help us make an informed decision about whether email marketing suits our company.
On the one hand, any marketing that is free or inexpensive to implement has a positive connotation. Businesses feel pressure to create and send out emails is not there. It is the reason why email marketing has been around for so long and will most likely continue to be popular.
According to marketing company Marketo, businesses are willing to invest their money into email marketing to reach customers and make them aware of new products and services available through their company. Email marketing can be a very effective tool if done right.
On the other hand, email marketing can also have a negative connotation. Many people do not like getting emails, especially those that are promotional. The concern over advertisers sometimes not respecting recipients’ data privacy is also severe. Jordan Sudberg elaborates on the negative connotation of email marketing, saying that companies should be wary of how the public perceives their email marketing and how this might affect their business.
According to Sudberg, email marketing is good as long as it is done correctly. Jordan talks about emails disguised correctly and offering a legitimate way for people to get information regarding a company or product.
Jordan also makes an interesting point about cost-free marketing vs. paid advertising, saying that price does not matter as much when paying for email marketing campaigns.
Email marketing is a great tool that can be implemented if done correctly. Companies should evaluate their goals and how they will use email marketing regarding unsubscribing. There is no need to invest too much money in email marketing programs because some people are not interested in receiving this type of advertising.
In conclusion, Jordan Sudberg believes that whether you currently use email marketing or plan on using it as a means of reaching out to customers and clients, one should consider the pros and cons involved with all types of methods before making a final decision about your company’s next step. These pros and cons can help you determine whether or not a business will benefit from implementing email marketing into its business plan.