Phaneesh Murthy: The Self-Motivated Businessman On The Importance of Understanding Human Emotions

“Don’t take it personally. It’s just business.”

Just about everyone has heard this mantra at some point. And while it’s more commonly heard in movies than in meeting rooms, it’s still an accurate representation of how business is done today. 

According to research, corporate entities have a long way to go when it comes to managing their emotional culture—the way their employees behave, react, and feel at work. This can cause major problems, especially among leadership. 

Tech mogul Phaneesh Murthy has held leadership positions at numerous global companies. Despite his success, he wishes that he’d given more thought to emotional intelligence over the years.

“If I were to give advice to my younger self, I would be to pay more attention to human emotions at work,” Murthy said. He explains that while the technical aspects of sales, marketing, and operations are important, an emotional understanding is required to grease the wheels. Without emotional management, decisions can’t be made, conflicts can’t be resolved, and team members can’t unite around common goals. 

As the CEO and founder of the advisory agency Primentor, Inc., Murthy works closely with senior executives at 6-7 companies per day. He now knows more than ever that properly managing emotional culture can be a major catalyst of growth—and that poor emotional management can hinder success at all levels. 

What is Emotional Culture?

Business people talk about corporate culture all the time. It’s identified as one of the most important parts of a business—unifying employees around a company’s mission. 

Many think that corporate culture is the same as emotional culture, but that’s not the case. Corporate culture refers to the values of the company and how well they are aligned with the values of the employees. Emotional culture refers to employees’ feelings and how those feelings affect interpersonal relationships. 

This is something that Phaneesh Murthy, and many other managers, had to learn on the job. “I had to go back and relearn how to deal with human emotions,” Murthy said. “As you get older and take on leadership roles, you have to learn how to make teams work.” He discovered that factors like motivation, teamwork, and creativity depend more on emotional intelligence than technical training. 

For example, an anxious manager can easily promote a culture of tension and anger in an office that would otherwise thrive in a more compassionate environment. This sort of emotional stress can affect burnout, absenteeism, turnover, and even financial performance. 

Many studies have found that positive emotions are associated with better performance at work. According to Phaneesh Murthy, companies can benefit greatly from identifying their emotional culture and working to build an atmosphere of positivity in their day-to-day.   

Roadblocks to Recognizing Emotions at Work

In today’s fast-paced business environment, management tends to associate success with the operational effectiveness of teams. But they fail to ask why teams operate effectively. Assumptions are made that effective teams are simply comprised of people who are especially technically well-trained. 

But this is often not the case. It happens all the time that an employee thrives in one company and then moves to another where they are unable to meet expectations. 

This is because interpersonal communication and positive emotional support are prerequisites for technical excellence. 

Business executives also receive very little training in HR. Many CEOs don’t even understand the role of HR in their companies. This culture trickles down to employees—about half of whom don’t trust HR to resolve their emotional disputes and interpersonal conflicts.

Phaneesh Murthy admits to blowing off his HR studies in business school, thinking that technical courses were much more important. 

“When I was doing my MBA, I thought HR courses were soft, easy courses,” He remembers “So, I ignored my courses around HR.” This was a decision he would come to regret, as he had to do a lot of work to develop his emotional intelligence years later. 

Now he knows that emotional understanding is the glue that holds teams together. It promotes effective communication, builds positive reinforcement, and increases job satisfaction. 

Leadership and Emotional Intelligence 

Emotional management is critical at all levels of an organization. But at lower levels, hierarchy can make management and conflict resolution easier. Among leadership teams, the same hierarchy and incentives may not exist, making effective communication more difficult. 

Phaneesh Murthy argues that understanding human emotions is the most important part of getting results from leaders. 

“As you move up the chain, HR and human emotions become the most important things,” he said.

A positive emotional culture among leadership fosters teamwork and clear communication. It also creates an environment where leaders are more comfortable getting creative and taking risks. The creativity and agility that businesses need in order to thrive today get stifled when competition and bitterness exist within the C-suite.

Phaneesh Murthy has been CEO of two companies. In his previous role as CEO of the IT services firm iGATE, he led a staff of over 10,000. Even with his brightest executives and managers, he needed to rely on his emotional understanding to get the technical results he wanted.

Many other successful leaders feel the same way, which is why the saying, “culture eats strategy for breakfast,” is so popular among executives. Murthy would argue that “culture” in this context is referring just as much to a company’s emotional culture as its intellectual culture. 

Emotional Management is the Root of All Management 

Phaneesh Murthy is one of the most successful businesspeople today. The Indian billionaire is a brilliant salesman and marketer, and he’s earned his success by understanding the motivations of customers. But as he climbed the leadership ladder, he realized it was just as critical to understand the motivations of his staff. 

Businesses are composed of people, and regardless of their technical training, their emotions will always form the foundation of their success—or failure—at work. Phaneesh Murthy warns executives today not to ignore the emotional culture at their companies. With proper emotional management, businesses prosper—and so do people.  

 

Global Reach, Local Impact: The Power of Mint Global Marketing’s Geotargeted Marketing Approach

Reaching a global audience is easier than ever. However, achieving a local impact within that global reach is the true challenge. Mint Global Marketing, a leading digital marketing agency, has mastered the art of geotargeted marketing. In this article, we delve into the power of Mint Global Marketing’s geotargeted marketing approach and how it bridges the gap between global reach and local impact.

Understanding Geotargeted Marketing

Geotargeted marketing is a strategy that focuses on delivering tailored marketing messages and content to a specific geographic location or audience. It harnesses the power of location data to provide relevant and personalized experiences to users based on their physical location. This approach is particularly effective for businesses looking to connect with local audiences in a global context.

Mint Global Marketing’s Expertise

Mint Global Marketing has earned a reputation for its expertise in geotargeted marketing. The agency understands that every location has its unique demographics, culture, and preferences. Their geotargeting strategy begins with a deep analysis of each target location, allowing them to craft marketing campaigns that resonate with local audiences.

1. Hyperlocal Content

One of the key strengths of Mint Global Marketing’s geotargeted approach is its ability to create hyperlocal content. This content is tailored to address specific local interests, events, and trends. By aligning with local happenings and cultural nuances, Mint Global Marketing ensures that its campaigns feel like a natural fit for the target audience.

2. Personalized Messaging

Geotargeted marketing goes beyond generic messaging. Mint Global Marketing understands that consumers in different locations may have unique needs and preferences. They craft personalized messages that address these specific needs, making consumers feel understood and valued.

3. Local SEO Optimization

Search engine optimization (SEO) is a crucial element of geotargeted marketing. Mint Global Marketing optimizes its clients’ online presence to rank higher in local search results. This ensures that businesses are easily discoverable by local users searching for products or services in their area.

4. Targeted Advertising

Mint Global Marketing leverages geotargeting in its advertising efforts. They create highly targeted ad campaigns that reach users based on their location. This precision in advertising ensures that marketing budgets are spent effectively, reaching the most relevant audience.

5. Location-Based Offers

Local consumers appreciate deals and offers that are relevant to their location. Mint Global Marketing integrates location-based offers into its geotargeted campaigns. This encourages local users to engage with businesses and take advantage of exclusive promotions.

6. Social Media Localization

Social media plays a significant role in geotargeted marketing, and Mint Global Marketing recognizes this. They tailor social media content to reflect local interests and trends, fostering engagement and building a sense of community among local followers.

7. Monitoring and Analytics

Geotargeting effectiveness is closely monitored by Mint Global Marketing. They use data and analytics to track the performance of geotargeted campaigns, allowing for continuous optimization and improvement.

8. Local Partnerships

Building relationships with local businesses and influencers is another key aspect of Mint Global Marketing’s geotargeted strategy. These partnerships enhance the credibility of their clients within the local community and increase brand visibility.

9. Cultural Sensitivity

Understanding the cultural sensitivities of a specific location is crucial to geotargeted marketing success. Mint Global Marketing conducts thorough research to ensure that campaigns align with local values and norms, avoiding potential pitfalls.

10. Community Engagement

Mint Global Marketing encourages community engagement as part of its geotargeted approach. They create opportunities for clients to participate in local events, sponsorships, or charitable initiatives, further strengthening the brand’s ties to the community.

Mint Global Marketing’s geotargeted marketing approach exemplifies the power of bridging global reach with local impact. By recognizing the uniqueness of each geographic location and tailoring campaigns accordingly, Mint Global Marketing creates connections that resonate with local audiences.

Their ability to leverage hyperlocal content, personalized messaging, and local SEO optimization results in marketing campaigns that not only reach a global audience but also leave a lasting impact at the local level. In a world where consumers seek authenticity and relevance, Mint Global Marketing’s geotargeted marketing approach is a testament to the agency’s ability to deliver both on a global scale.

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Holistic Nurse Coaching: Navigating the Future of Comprehensive Healthcare

The ever-shifting medical domain recognizes the expanding role of nursing, especially amidst rising chronic illnesses and mental health issues. In this backdrop, our healthcare system is confronted with soaring demands, highlighting the urgent necessity for a more comprehensive, patient-centered approach. Holistic nursing fills this gap, focusing on care for the mind, body, and spirit. Consequently, we’ve seen a surge in specialized training avenues, primarily the nurse coach program, ushering nurses into this transformative era.

Charting a Comprehensive Care Path with the Nurse Coach Program

For many, the journey to becoming a holistic nurse is a pivotal turning point. The nurse coach program, a flagship course from the Nurse Coach Collective, is a seven-month online experience designed to facilitate this change. This program inspires registered nurses to move beyond traditional care patterns and embrace holistic healing principles.

The nurse coach program provides nurses with a comprehensive care outlook, allowing patients to access their innate healing abilities. It promotes a proactive approach to health, motivating patients to be integral contributors to their own wellbeing.

Blending Scientific Precision with Compassionate Care

Distinctive in its design, the nurse coach program integrates the scientific facets of nursing with compassionate care’s subtle details. The program’s curriculum covers holistic health’s foundational pillars: understanding mind-body interactions, exploring alternative healing techniques, gaining nutritional knowledge, and devising stress management approaches.

It provides insights into reflective practices, the intricate interplay of lifestyle, genetics, and environmental factors in health, and the integration of holistic care strategies. By delving into areas like mind-body medicine, wellness mentorship, and energy dynamics, the nurse coach program equips nurses to help patients achieve the best health outcomes.

Facilitating Personal Growth Through Expert Guidance and Collaborative Interaction

Beyond its robust curriculum, the nurse coach program stands out due to its stimulating learning ambiance. Guided by seasoned holistic nursing professionals, participants receive detailed insights into every module. These educators, acting as mentors, enrich the learning experience by sharing their personal holistic nursing narratives.

Furthermore, the program places significant emphasis on peer interactions, cultivating a space where nurses can exchange ideas and experiences. Through discussions and story sharing, nurses gain a deeper understanding of holistic nursing in real-world settings.

Prioritizing Continuous Learning and Career Progression

The nurse coach program is more than a learning experience; it’s an accredited continuous professional development avenue. While facilitating personal and professional growth, it also awards credits necessary for career advancement, ensuring its relevance in the dynamic healthcare environment.

Core Modules of the Nurse Coach Program

  • Holistic Healing Techniques: Nurses learn about interventions like guided imagery, relaxation, and mindfulness.
  • Health and Wellness Advocacy: Equipping nurses to guide patients in areas such as nutrition, physical activity, sleep, and stress management.
  • Mind-Body Medicine: Delving into the deep links between mental and physical health.
  • Cultural Competence in Care: Emphasizing the importance of understanding and respecting diverse health beliefs and practices.

Elevating Careers with the Nurse Coach Program

The nurse coach program empowers nurses to address complex healthcare needs, also laying the foundation for advanced nursing roles. This certification enhances nurses’ professional standing, opening doors to avenues like wellness coaching and healthcare consulting.

With their specialized skills, holistic nurses have the potential to influence policy changes, advocate for holistic care models, and create nurturing healthcare environments.

The Transformative Reach of the Nurse Coach Program

The profound change that the nurse coach program initiates in nurses influences innumerable individuals, families, and broader communities. Holistic nursing promotes a healthcare model that respects and values individuality, leading to a paradigm shift in healthcare policies and structures towards a more patient-centric approach.

In sum, the nurse coach program presents an unmatched opportunity for nurses, furnishing them with the competencies required to evolve their practice, rekindle their passion for holistic care, and carve out a more inclusive and empathetic healthcare future.

For more information visit The Nurse Coach Collective at https://thenursecoaches.com/.

If you want to read more about 5 Tips for improving your health, check out this article.

How Do I Grow My Crypto Project?

“Looking for ways to grow your crypto project? If so, you’ve come to the right place! In this blog post, we’ll guide you through the necessary steps needed to expand your crypto project. These steps range from establishing a secure foundation to implementing effective marketing strategies and measuring success. By the end of this post, you’ll have the knowledge to elevate your project to the next level. Let’s begin exploring how to grow your crypto project.”

Read To Learn More Info: Cryptocurrency

Start With A Solid Foundation

Cryptocurrency projects are incredibly exciting and garner much interest from people. However, before embarking on such a venture, it is vital to have a solid foundation. This entails developing a clear vision for the project, articulating unambiguous goals and objectives, and establishing a system to monitor progress. By adhering to these steps, the likelihood of project success is high. In this section, we will delineate how to build a robust foundation for your crypto project.

crypto

First and foremost, it is crucial to have a clear vision for the project. How will it function? What problem will it solve? What benefits will it offer? Once you have a good understanding of the project, begin creating milestones and deadlines that ensure you remain on track. It is also imperative to cultivate partnerships with appropriate stakeholders – those who will assist in bringing your vision to fruition. For instance, you may require investors or developers to realize your vision.

After securing necessary partners, it is time to establish a roadmap for growth and adoption. This blueprint should detail the projected rate of growth and the number of people you expect to utilize your product or service by certain dates. Moreover, it is advisable to identify any obstacles that may arise (e.g., regulatory issues) and strategize ways to circumvent them.

Once everything is in place, it is time to focus on marketing. You may consider running paid ads on social media or utilizing other traditional marketing methods (e.g., e-leaflets). Keep in mind, though, that cryptocurrency is still a relatively novel concept, so refrain from being excessively promotional – this can negatively impact investor confidence later on. Additionally, ensure that developers maintain technical quality standards by regularly auditing their codebase for potential flaws. And lastly – do not forget about community engagement. Keep communication channels open with potential users via social media or other means so that they are aware of your project’s progress and can access early features before their public release.

Marketing Strategies To Promote Your Project

As the cryptocurrency industry continues to expand, having an effective marketing strategy is crucial to promoting your project’s success. Whether you are launching a new cryptocurrency or expanding an existing one, it is essential to ensure that customers understand the value of your product. Here are some key marketing strategies to grow your crypto project:

Increase brand awareness through targeted advertising campaigns and influencer partnerships to expand visibility and build trust in the community. Build customer loyalty through advocacy programs amongst users already benefiting from your product or service.

Utilize social media platforms, such as Twitter, Telegram, Discord, and Facebook, to engage with potential customers and keep them informed about project updates. Focus on SEO tactics to capture organic leads from interested users by using key phrases related to the cryptocurrency industry.

Develop a unique identity for your project by creating a brand name, slogan, and logo to differentiate it from competitors. Combine influencer partnerships with engaging content such as infographics, podcasts, articles, and videos that showcase the benefits of using your product or service.

Measure performance and optimize SEO to track progress and make necessary adjustments for a successful marketing plan.

Leveraging Social Media To Increase Adoption Of Your Crypto Project

Cryptocurrency projects are increasingly popular, and leveraging social media is now more important than ever to boost adoption. Social media can help generate interest in your crypto project by delivering content to an engaged audience on various platforms. To find out which platforms work best for your project, identify your target audience, and use specific content to engage them. Building relationships with potential customers, tapping into existing crypto communities, and using influencers can all contribute to the success of your social media strategy. Metrics such as website visits, conversions, and engagement rates should be tracked throughout each campaign to optimize further strategies. Having clear goals and ambitions is important when growing any kind of community, and these should be at the forefront when considering ways to increase reach and improve adoption rates.

Measuring The Success Of Your Crypto Project

Crypto projects can offer lucrative opportunities and exposure, but achieving success requires extensive planning and hard work. To grow your crypto project, you must take several key steps – including understanding the current crypto landscape, defining project objectives, establishing a strong marketing strategy, researching best practices, utilizing data analytics to measure progress, and leveraging community outreach efforts.

Read Also: How Do You Target Crypto Audience?

Firstly, staying informed about the latest developments in the crypto markets is essential. This knowledge can inform and adjust your project goals accordingly. Defining the project’s objectives is also crucial: conduct research on successful projects to inform your strategy and assign clear roles within your team.

Crafting an effective marketing strategy is vital to promoting your token or coin to your target audience. Social media platforms like Twitter, Telegram, Discord, and Facebook are fantastic starting points, and Reddit subreddits can also spread the word while providing valuable feedback. Additionally, organic methods and passionate community outreach can create a buzz and build trust between stakeholders.

Implement research-driven best practices to create stories that people want to invest in, using data analytics to monitor progress against set benchmarks. Engaging with users and building their trust is essential to sustained success. Throughout the entire process, be prepared to readjust your strategies depending on the ever-changing nature of crypto markets, ensuring comprehensive oversight from your team.

In Summary

Growing a successful crypto project is a demanding endeavor that requires careful planning, an understanding of the current market, and effective marketing strategies. Clear objectives, partnerships with stakeholders, and establishing a roadmap for growth and adoption are at the foundation of any successful project. Traditional marketing methods and social media platforms should also be utilized to engage potential customers. Additionally, data analytics can be used to measure progress against set benchmarks. With these steps in mind, you will be well on your way towards elevating your crypto project to new heights. Take action now and start building your secure foundation, and begin reaching out to potential partners who can aid in making your vision a reality.

Ways to Find a Mentor as a Creative

Careerwise, being creative covers a wide range of careers and professions that involve using one’s imagination, artistic skills, and innovative thinking to create. Regardless of whether you design stylish wood furniture or write compelling stories, this isn’t an easy career choice and many challenges come with building a creative career such as financial instability, creative block, constant rejection, fierce competition, and a lack of support.

Luckily, there are ways to make things easier and increase the chances of a fulfilling creative career, including having a mentor. Unfortunately, while many people agree on the benefits of having one only a small percentage do. So here are some tips for finding your very own mentor.

Participate in Online Communities

One of the simplest ways to find a mentor is by participating in online communities. Why? Online communities typically revolve around specific topics or interests, which means that you can find a mentor who shares your passion in specific areas or industries. Moreover, these communities give you access to a large pool of experienced people from all over the world.

Start by identifying online communities that are relevant to you whether that’s online forums, social media groups, or networking platforms like LinkedIn. Then, be vocal in discussions so that you can establish yourself as an engaged member of the community as this will make it easier to connect with potential mentors. Simply keep an eye out for members of the community who have experience or expertise in areas that you are interested in(reading posts or comments), and message them directly introducing yourself and expressing interest in their work.

Set Up Google Alerts for Mentorship Programs

Countless companies, schools, and organizations offer mentorship programs as a way to scout for talent so one of the easiest ways to find a mentor is by setting up Google alerts.

When setting up alerts, you want to use relevant keywords like “creative mentorship,” “mentorship programs for artists,” or the names of specific schools, companies, or organizations that offer mentorship programs. If you get too many irrelevant results, you can refine your search by using Boolean operators like AND, OR, and NOT to create more specific search queries. For example “creative mentorship” AND “arts organization” to specifically find organizations that offer mentorship programs for creatives.

Remember to regularly adjust your search criteria as your interests and goals evolve.

Attend Conferences and Workshops

The old-fashioned way of meeting a potential mentor at a conference or workshop still works. While not as convenient, conferences and workshops often attract industry leaders and experts with valuable insights. Plus face-to-face interactions mean getting a better sense of someone’s personality as well as an easier way to build real rapport.

Before attending such events, spend some time on a quick search of the speakers, panelists, and attendees for any potential mentors. Then, participate actively in activities and discussions, as this may attract potential mentors. If not, approach potential mentors with an open and friendly attitude to show interest in their work as well as for advice and guidance.

As you follow these tips to find a mentor who can give you support and guidance to achieve your creative career goals, keep in mind that mentorship is a two-way street. The best mentorship relationships are built on mutual respect and trust.

5 Things To Consider When Job Hunting

When you’re looking for a new job, you may feel pressured to accept the first thing available. However, it’s important that you consider your choices carefully. Rather than settling for something short term, it’s important to keep your eye on the bigger picture. You want to choose somewhere that suits your needs, personality, and your future goals. So, to help you on your search, here are some of the most important things to keep in mind while job hunting.

Benefits

Benefits are an important part of wherever you work, you never know when you may need a dental implant, or one of your family members requires surgery. You want to know that you’re well looked after and covered should you need medical attention.

A retirement savings plan is also an attractive benefit that can completely impact your future. You should also make sure that you look for a company that gives you a reasonable amount of sick days. Your health should be a right, not a luxury.

Job Description

Despite what your title may be, you want to make sure that you understand fully what your job responsibilities will be. Often we think we will only be responsible for certain things, when in fact they may require us to do things that fall outside of our range of expertise or comfort zone. As such, make sure that you’re crystal clear about what it is they expect you to do.

Location

Always make sure that you’re clear about your job’s location, and also whether you’re required to show up physically in an office every day. Some jobs are entirely remote nowadays, whereas others offer a more hybrid option. Remember, location is an important part of finding a job that works best for your lifestyle.

Even if it seems like a great opportunity, you may find that long commutes or difficult-to-reach locations with no employee parking can turn into a real headache. Location and distance are not something to be overlooked when sending out resumes.

Pay

Perhaps one of the most important things you should be looking for when job searching is how high your salary is. You want to make sure that you’re fairly compensated for the amount of experience you have and the responsibilities you’ll be expected to take on. Although salary is not everything when it comes to living your job, it’s certainly an important aspect. Choosing a job simply for the salary could lead to dissatisfaction, however, choosing a job that you love that leaves you scrambling to pay your bills at the end of the month isn’t an option either. Make sure that you find a happy medium between fair compensation and something you actually enjoy doing.

Company Culture

There are some companies which are more suited for us than others. You want to make sure that you find one that matches your values and personality. Get to know what kind of company culture the place that you’re applying for is like, and ask yourself whether it’s somewhere you would actually fit in. Chances are you’ll feel much more satisfied and appreciated at a job that matches your same values and outlook.

Brand Awareness

Brand Awareness

Raphael Sternberg states that creating strong brand awareness is important for the success of the business. This can help the business to be unique from the rest and have loyal customers. Here is a guide on how to build a brand identity and image in the marketplace.

Introduce Design into your strategies

Raphael says that design is more than how a product looks or feels like. It’s a procedure that aids in problem-solving, brand communication, and innovative company thinking. Designers receive training in innovative problem-solving and multiple viewpoints. To discover the best solution, they break challenges down into smaller components, examine them, and brainstorm potential solutions. To create the identity of your organization, your team members must accomplish precisely this. Use design thinking in all facets of your company, from employee onboarding initiatives and strategic alliances to marketing campaigns and email templates for customer care. It’s important to make sure everyone on your team is aware of how design thinking functions so they may use it in their daily tasks without being intimidated by its complexity or intimidated by the language of designers.

Establish a brand style guide

The identity, tone, and voice of a brand are established in a style guide. It ensures that every employee is aware of how to use these assets while developing content and contains rules for all facets of your company’s visual identity, from photography and UI design to fonts and colors. Maintaining a style guide allows a business to regularly produce cohesive marketing materials. Employees are more likely to generate high-quality work at every stage of the process as a result, including before they begin designing, during the designing process, and after they have finished creating. These resources also provide prospective clients with information on the kind of experience they might anticipate if they purchase from your company.

Get Ideas from Other Businesses

Examine the company’s website and social media pages for its graphics, colors, and logo. What does the business excel at and what is it known for? For instance, if you’re launching a clothing store, consider some of the popular clothing labels to see what they do effectively. Starting with the way they employ color or the style of their emblem can be a wonderful idea. If so, try incorporating that into the look and feel of your company by using coordinating colors and typefaces in your logos and designs.

Activate your audience on social media

The majority of people prioritize social media when they think about creating and sustaining a public image or brand identity. For good reason, social media has developed into a crucial component of the contemporary corporate scene. Businesses can create relationships with their current clients through social media, draw in new ones, and establish a solid reputation. The majority of businesses, however, do not use social media in this manner; rather, they use it as a platform for self-promotion or product releases. The problem, as Raphael Sternberg notes, is that people dislike being sold to on Facebook or Twitter.

Everything You Need to Know on Twitter Engagement

People use Twitter to find and share new things. The engagement goal is to increase the number of people who view and interact with your Tweets and videos.

Engagement activities draw the attention of your target demographic to your brand and products. They raise awareness, start conversations, and increase engagement metrics. It results from more likes and Retweets, responses and profile visits, link clicks, and other activities.

Use this campaign to raise awareness about new product releases, link your business with events and influencers, and start a conversation with your consumers.

Getting your brand on Twitter is a great way to get your message out there. However, there are certain things you need to know to increase your followers and engagement in Valued Voice. This article will review tips to help you improve your followers and engage with your audience.

Retweeting content

A retweet is a tweet that you share with your followers. Before retweeting, you can add remarks and material. When using Twitter’s Retweet symbol, your Retweet or Quote Tweet will include a link to the Tweet you’re sharing. When replying to your Quote Tweet, the original Tweet’s author is not instantly welcomed. If you wish to include the original Tweet’s author, you must provide their username.

While retweeting isn’t the newest fad, it can still be a valuable tool to promote your content. Not only does it increase engagement, but it also helps keep your presence on Twitter afloat. Using the best time to post your Tweets can ensure maximum exposure.

Using an app like Recurpost will help you schedule your tweets at the correct times of the day. It can include retweeting and sharing links. It also allows you to see which tweets are performing the best.

Adding a visual element to your Tweet can boost engagement. Incorporating a video can be a simple way to break the news or evoke emotion. A video can improve your retweets and clicks.

Using GIFs

GIFs are short looping images that can be used for many purposes. They can be used in social media, email marketing, websites, and blog posts.

You can use GIFs to create a fun tone for your content. They can add a playful mood to your tweets and help your brand communicate in your audience’s preferred manner.

You can create your GIFs or hire an expert to make them for you. You can also search for a variety of GIFs through Twitter’s library. Once you’ve found a GIF you like, you may access a menu by clicking the star symbol in the upper right corner of the picture.

You can add text or stickers to a GIF to make it stand out and enhance the experience. You can add filters and draw on the image to make it more unique.

Google Analytics

Google Analytics is a powerful tool to assist you in making the most of your social media marketing efforts. Not only can it give you an overall view of your online presence, but it also gives you actionable data that can drive targeted traffic and conversions.

How to get started using Google Analytics to monitor your social media campaign. One of the first steps you should take is to create an account. It will allow you to see your core audience’s activity and behavior. It is also an excellent way to identify what content resonates with your target market.

Once you’ve created an account, you’ll have access to a dashboard that shows key metrics for the month. It also includes a 28-day summary that looks at changes in followers and impressions from the previous month.

5 Types of Software to Consider for Your Small Business

For small businesses, software is increasingly becoming a must-have for success. Thankfully, there are dozens of programs that can give you the edge over larger competitors, but where do you start? To help narrow down your choices, here are five types of software to consider for your small business.

Customer Relationship Management Software

One advantage that small businesses typically have over large corporations is the ability to provide personalized customer service. Why not take things a step further with customer relationship management (CRM) software?

With CRM software, you can easily store customer contact information in the same place and monitor client accounts for trends or changes in behavior. This way, you can always adjust products and services accordingly.

Then, you can use the platform to track metrics like customer satisfaction, which will come in useful when evaluating your company’s performance.

Accounting Software

Accounting is an essential component of any business, but managing and processing financial records manually is often difficult and time-consuming. That’s exactly why accounting software can be a great asset for small businesses.

Accounting software can automate many of the tasks that would otherwise require manual entry or calculations, such as tracking income and expenses, generating reports and invoices, calculating taxes, and even financial forecasting. Not only will this save you time on mundane tasks, but it also significantly increases the accuracy of your financial data.

Inventory Management Software

If you’re running a business that deals with physical products, inventory management software is a must-have.

With inventory management software, you can easily monitor stock levels and receive alerts when it’s time to order more. You can also set up reorder points for each item so that you never run out of a popular product. Additionally, the software makes forecasting and budgeting easier by providing detailed reports on inventory costs and other data.

Project Management Software

Project management software enables you to plan, organize and work on multiple projects at the same time. Whether you’re a freelancer or running a small business, this type of software can greatly help you meet deadlines, track progress and assign tasks to team members.

With project management software you get an overview of all your active projects, which makes it easier to stay on top of your workload. Then, you can communicate with team members, assign tasks, track progress, and share documents.

Digital Marketing Software

In today’s digital-focused world, having a strong online presence is essential for even big corporations, thus more so for small businesses. If used correctly, digital marketing software will make building an effective strategy to reach your target audience and establish your brand in the market a lot easier.

With the right digital marketing software tools, you can create campaigns that are tailored to your target audience. You can then further use the software to track the performance of your campaigns, measure return on investment (ROI) and optimize your online presence for maximum visibility.

There are many types of software available for small businesses today, and the ones listed above are just a few examples. Keep in mind that before committing to any type of software, you should take the time to do some research and read reviews from other users. With the right software, you can make your business more efficient and successful. The key is finding the software that works best for you and your team.

What a Day in the Life of Roedean School Students Looks Like

Every day is a special day for Roedean School students. An independent day and boarding school for girls aged 11-18 in East Sussex, Roedean offers an education that allows pupils to thrive in an inspiring, challenging environment and grow into confident, emotionally intelligent individuals.

When it comes to understanding what makes Roedean unique, there’s no one better to ask than the girls who attend: Let’s take a look at a day in the life of Roedean School students with insights from the pupils themselves.

The School Day

At a glance, the Roedean School day incorporates six lessons and two activity sessions, with a mid-morning break, lunch in the Dining Rooms, and tea after lessons in the House “Old Dining Rooms.” All this takes place against the stunning backdrop of the sea and the South Downs National Park. One Year 11 student, Jemma, describes arriving at school each day, seeing the waves and sky, and thinking “how beautiful it is.”

House Spirit

Roedean School places all boarding and day students into one of four House teams: dragons, tigers, angels, and eagles. Students often find a House event on their daily schedule, and all girls compete in weekly events and competitions, hoping their House will prove the ultimate winner at the end of each term. 

Every House competition is an invitation for girls to represent their colours. Face paint, glitter, and fun costumes allow the girls to express their House spirit with joy and pride. This traditional celebration cultivates a strong sense of community spirit, friendship, and sisterhood.

House staff join in with the fun too: During this year’s Boarding Summer Party, the girls got the chance to drench staff during a water balloon fight. The same event involved a “Frozen T-shirt House competition,” with the fastest to defrost the t-shirt of their House colour and wear it declared the winners.

Roedean School’s Values

Roedean hopes to inspire its pupils with seven values that underpin daily life at the School. Roedean wants every girl to be:

  • Happy
  • Curious
  • Committed
  • Independent
  • Confident
  • Compassionate
  • Creative

Academic success is a priority at Roedean, but, overall, the School adopts a wider focus on delivering a balanced, holistic education. Roedean School students are bright and work hard to achieve target grades but are also self-aware and compassionate with good communication skills and a willingness to seek challenges.

Calista, in Year 13, describes her school experience as “filled with new surprises and challenges every day.” Several sixth formers have cited improved confidence and a powerful independence “both academically and personally.” Sophia, in Year 13, notes that this is “paving the way for success in both university and life beyond.”

Ensuring Every Voice Is Heard

Roedean offers a truly individualised pastoral care system. This system isn’t just an afterthought but is woven into the daily fabric of school life and is at the heart of every student’s success. Girls see their Academic Tutor twice daily, and their Head of Year is always on hand for additional advice. Tara, in Year 8, says her favourite thing about the School is how “supportive, kind, and funny the staff and girls are.” Isabelle, in Year 10, adds: “I think Roedean is amazing because of the atmosphere, and because if you need help there is always a friendly face to turn to, whether it’s staff or the pupils in the years above you.”

As Roedean takes responsibility for its students’ holistic well-being, the School also teaches the girls to take responsibility for themselves and for one another. Ella, in Year 12, explains that thanks to the mix of the two years in the Sixth Form Centre, the girls “work together more and learn from each other’s experiences.”

For students who need a little extra support with social or emotional issues, the girls have access to four Pastoral Managers, an experienced team of trained student Peer Listeners, and the School Counsellor, not forgetting the Medical Centre and House staff.

A Warm Welcome at Roedean School

All new students benefit from the School’s induction programme, which includes an assigned buddy, and newcomers soon settle in thanks to the warm atmosphere. Freya, in Year 7, says that as soon as she arrived, she realised how friendly and “incredibly welcoming” everyone is. Nadiyah, in Year 13, echoes this sentiment, adding that, through her school experience, she has met people from many backgrounds and improved her confidence.

Oyinda, in Year 7, is new to Roedean but already recognises that there’s something special about the School: “I’ve just started at Roedean, and straight away I have worked out that it’s a great place to meet people from all over the world and enjoy school life.” Now that the 2022 starters have settled into Roedean, the School looks forward to welcoming its 2023 intake.Learn more about Roedean School.