It seems like anyone can create a video that goes viral on social media, even people that don’t really have any experience with creating content. But for many businesses, it can seem like getting one of your videos to go viral is nearly impossible. Luckily, there are things you can do to help increase the chances of your videos being successful online.
To help you see how this can be possible, here are three tips for creating videos that go viral.
Know What’s Going Viral In This Moment
Before you can hope to create a video that’s going to get a lot of views and shares online, you first need to know what’s currently going viral at the moment.
To do this, spend some time searching on reels, TikTok, Youtube, and more to see which videos are getting the greatest amount of views or being created by influencers or others with large followings. If there is a common thread between some of the most viewed videos, you might want to create a video that has this same type of theme in it. However, you’ll have to move fast if you’re going to try to jump on a viral trend, as these trends can come and go quickly. So if you’re able to pinpoint a trend as it’s on the way up rather than as it’s coming down, you might be able to ride that wave toward viral success.
Target Your Content To Someone Specific
This is one of the most backward-seeming things in all marketing, but the more general you make your content, the fewer people you’re likely to reach. On the other hand, if you’re able to create content that’s meant for a specific person or small group of people, there’s a much better chance that you’ll get some traction with these people and see your content perform better. The same is true with creating viral videos.
Knowing this, you should try to create your videos with a specific person in mind that you’re targeting. Get to know this person, what they like, and what they’re likely to share with those in their own networks.
Title Your Video Correctly
Once you have your video created, you’ve got to post it with the right title in order for it to get the maximum amount of views. With the sheer number of videos that get posted online each day, you’ve got to use your title to help set your video apart and entice people to watch it.
While you might be tempted to create a title that resembles clickbait, writing a title that’s compelling and gets people to want to click without being deceiving or shady is ideal.
If you want to create videos that will go viral online, consider using the tips mentioned above to help increase your chances of this happening.