The Narrative: How to Tell A Story through Your Website

Humans are emotional beings. We thrive on good plot twists, and everyone loves a good storyteller. If you can communicate who you and your business are, through your website, customers are much more likely to trust your services. 

The essential element to keep in mind is that you have to make a human emotional connection. Think about the design process as if you were writing a book. You want to keep the reader engaged and excited. 

In this article, we will give you a few tips that can help you design a narrative based website for your business or your personal needs. If you are not planning on developing the site yourself, you will end up hiring someone. In that case, you should relay this information to your developer.

Tell the Story on One Page

One page layouts make navigation simple. Draw readers in and keep them there. You want your audience to be scrolling seamlessly through your site. If the reader has to click on a button and be redirected to another page, the chances are that they will lose interest. 

Whether you are telling a story about your business or you are creating a compelling human rights narrative, the packaging is essential. You want your content to be well laid out and easy to follow. The website will be easy to follow and simple to understand. As visitors scroll down the page, the plot should unravel. 

MacBook Pro on table beside white iMac and Magic Mouse

Be Brief

The average human attention span is dwindling. Today, users are more interested in content that is delivered briefly in multimedia form. Keep your text brief, and make sure that you are including stimulating visuals. 

If you want to write a novel, stick to the book medium. For your website, you want to be clear and direct. Incorporate videos and photos as much as you can. Visual storytelling is central to your web design. 

person holding string lights on opened book

As this post from the blog tiller suggests, the subject of your content should appeal to users on an emotional level. A good yarn will persuade readers better than cold, dry facts.

Consider Professionals

When it comes to reaching the widest audience, it is a good idea to consult with tech specialists who can help to increase the visibility of your art or business. 

Poorly designed websites will put off potential clients. Your website is essentially your storefront, so you want it to embody the values and history of your company. By hiring professionals, you can rest assured that you will receive a quality product. 

If you are looking for professionals, these leaders in web design waterloo can help you in your search. At, they will ensure that your web platform is packed with calls to action. With a record of success, there is no doubt that they will help you tell your story.

A Final Thought

Try not to forget that your story should reflect your missions and values as an organization. There may be a temptation to stick to specific marketing stereotypes. It is always better to be authentic and truthful. If you are honest, that will be felt by your audience.