“A cup of bad coffee is better than having no coffee at all.”
If you found yourself nodding with that line, then you’re a certified coffee lover.
Coffee has become an essential, power-up drink for everyone. But even more than that, it tends to bring people together and comes with its own campaign for sustainability, thanks to its growing number of conscious coffee consumers.
According to USDA, from 2021 to 2022, 11 million bags of coffee were produced and distributed worldwide. This demand led consumers to be more selective. They’re now looking for more sustainable and ethically sourced coffee brands. Because of that, many producers are now integrating QR codes in their coffee labels to make full use of their packaging.
Coffee producers or brands can use a QR code generator online to boost their credibility and tell their coffee origin story.
How to use QR codes on Coffee Labels
Aside from helping companies build credibility and attract more customers, here are other practical ways to use QR codes on coffee labels.
Direct customers to their online store or website
Coffee brands can use QR codes on coffee labels to direct customers to their online stores. This will allow them to see the complete coffee selection and buy more products.
QR codes on packages easily boost website traffic and increase sales, all at a minimal cost. They can also gather additional information about the coffee blends their customers prefer most.
Being a multinational coffee brand, Starbucks uses QR codes to ask customers about their opinions on which coffee blend tastes best, and which ones need more improvement.
This allows the company to understand their customers’ coffee taste better and curate a wide selection of coffee brews that suit their varying tastes.
Lead customers to tutorial videos on how to best brew a coffee
Most coffee brands sell their coffee in powder or bean form. And as they vary, coffee brewers are experimenting with ways to perfect the coffee they want to achieve.
To make sure the coffee stays true to its taste, many coffee brands are now extending their help to baristas and coffee lovers by providing a tutorial video on how to perfectly brew their coffee using a French press, or a coffee machine.
A California-based Blue Bottle Coffee integrated a PDF QR code that stores a digital copy of how their customers can perfectly brew their coffee from an AeroPress to their own Blue Bottle pour.
Provide coffee production transparency for customers
Coffee brands can use QR codes to provide coffee production transparency for customers by redirecting them to a landing page showing its origins. These can be information about where the coffee comes from, the harvesting process, and the organizations affiliated with the brand.
The 1850 Coffee partnered with the Thank my Farmer to implement this for customers to trace the origin of their blend.
Encourage customers to like and follow their social media pages
Coffee brands can use QR codes to encourage customers to like and follow their social media pages. They can do this to maximize their engagement, and build their community of conscious coffee consumers.
In addition, they can customize their QR code using a QR code generator with logo software online. They can configure the QR code design, use their brand’s color schemes, and add their logo for better brand awareness.
When customizing your QR code, follow the proper guidelines and make them look classy and functional. Like other commodity products, coffee is growing more popular thanks mainly to technology and social media.
Connecting with customers and telling your brand’s story is of utmost importance in today’s market. Coffee brands can use the low-cost features of QR codes to maximize their packaging and effectively promote their products.