If you are planning on having a career in today’s digitally driven world, you are going to have to spend some time working on your online profile. Consider the last time that you were curious about a person or a business. You probably went straight to your favorite search engine before combing through the results. As an aspiring professional, you must make sure that those results properly reflect who you are. Today, we are going to guide you through the at of properly decking out your online business pages in order to maximize your chance for success.
Building the Perfect Business Profile
Life as an entrepreneur or business professional can be tough. No matter what industry you work in, you are now competing with the global market. In order to maximize your impact for success, you’ll want to curate an efficient online presence such as this Crunchbase profile. At a glance, you can quickly consume plenty of information about this individual. They have their key information, business history, and even a splash of personality by way of their business profile picture. Now that you see what we are talking about, let’s discuss how you can craft your own perfect profile.
1) Watch For Opportunities – The internet is always changing. If you aren’t adjusting, you are falling behind. While websites like Crunchbase and LinkedIn are the social media business hubs of today, they might not always be. Make sure to establish a business page anywhere that you feel might be beneficial in the future. Places like Twitter and Instagram, for example, are becoming ground zero for business innovation.
2) Create a Cohesive Page – Whether you are building a website or creating your Crunchbase account, you are going to want to make sure that your end result looks cohesive. What do we mean by this? Simply put, if you are marketing a serious business or service, your page should reflect that. If you are attempting to be more approachable, make sure that your copy reads that way. Reflect also on the industry that you work in before filling out your page. You can use the aforementioned profile to get an idea as to how to craft something that is smooth and continuously cohesive.
3) Link Out Your Profile – In order to make sure that your search results properly reflect your business ambitions, you are going to need to link your business profile to all of your social media pages. Add your profile to your YouTube, Google, Facebook, and Twitter pages. By doing this, you will see your search results improve via the Google algorithm.
4) Add Personality – Finally, you are going to want to add something to your page that is uniquely your own. In a crowded business world, the only thing that makes you unique is your personality. So, make sure to offer something of yourself to your audience. Whether you want to talk about your passions or your affinity for travel, your viewers will appreciate the info and be able to use it to identify you among the sea of other professionals.