Casio G-Shock

Casio G-Shock was introduced many years ago and consumers definitely loved this durable watch. It’s definitely one of Casio’s durable watches. Many people say that it’s a watch that never breaks, the Casio G-Shock is revered by many as “the toughest watch on the planet”. The G-Shock is universally respected, avidly collected, and loved by everyone from Navy SEALS to tree-hugging tech nerds, a watch that gives new meaning to the word “durable”. The G-Shock began in 1981, Casio’s head of watch design was engineer Kikuo Ibe. Ibe pulled together a project team of just three members and called them “Team Tough”. There were really only three design criteria, the so-called triple ten for the watch he had in mind: withstand a 10 meter drop, withstand 10 atmospheres of water pressure, and have a battery life of ten years. It would take over two years to release the first G-Shock, the DW-5000C. Ibe and his team had to work through some serious difficulties on the way.

As prototypes reached 200, team Tough was still far from the design solution they sought. It was then, on a chance visit to a playground, that Ibe got his stroke of inspiration, and that inspiration was a bouncing rubber ball. It was here that Ibe finally visualized the shock-resisting system that forms the basis of all G-Shock watches. He reasoned that the center of the ball doesn’t suffer the shock that the exterior does. He and his team set out to design a watch to resist shocks in a similar way.

The case of the G-shock is hollow and the timekeeping module is supported with soft gel cushioning material at only a few key points within. In addition, vital parts of the module itself are protected from impact with additional cushioning material. Protruding points on the case and bezel are made of urethane and protect the buttons and glass from impacts from any direction; even the strap is specially designed to aid in isolating the watch from impacts. All of these features help protect the G-Shock from concussions, high G-forces (such from as auto or air racing), and heavy vibrations. Casio’s watches boasts of quality and longevity, that’s the reason why it stood the test of time.

As for the name of the watch, Ibe said the “G” referred to the shock of a fall. A human being might be subjected to many shocks from many different situations (sports, fights, etc.), but Ibe thought a fall would be the toughest thing a person might endure and still live. The watch wasn’t meant to be unbreakable regardless of how far it fell. Rather, the intent was that the watch would remain working after any fall the wearer could survive. Its peculiar aesthetic and stubborn toughness, launched an immensely popular line with a unique blend of utilitarian focused (military members, adventurers, extreme sports athletes) and street cred-centric (hip hop artists, street style aficionados) followers. And there have been numerous milestones over the three decades of the G-Shock’s history. The first analogue/digital model appeared in 1989.

In 1993 the first true diver’s watch, the Frogman DW-6300, with 20 atmosphere water resistance, was released. The first titanium model, the Frogman DW-8200 came along in 1995. In 2000 the GW-100, the first radio-controlled G-Shock, appeared, able to receive calibration signals from one of six worldwide locations for more accurate timekeeping. Other features have appeared over the years: resistance to low temperatures and dirt and mud, built-in temperature and pressure sensors. The G-Shock has indeed improved through the years.

 The watch wasn’t meant to be unbreakable regardless of how far it fell. It was built to remain working after any fall the wearer could survive. -Kikuo Ibe



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