Activision Blizzard is one of the most valuable gaming corporations in the United States, with a market value (the value of outstanding stock) of $52.27 billion. A lot of its success can be traced back to the evolution of cellular phone technology. Bigger screens and faster speeds make for better games, which Activision Blizzard has always understood. The company acquired the free-to-play mobile game Candy Crush in 2016, and by the first quarter of 2020, the fun-for-all-ages game had 273 million monthly active users.
Cell phones have surpassed gaming consoles as the most popular way to play video games today. Mobile games account for 45% of all games downloaded, followed by 28% for consoles, 7% for tablets, and 19.5% for PCs. Sure, you can make a call on a mobile phone but they’re just as handy for playing Activision games, including Call of Duty, Call of Duty: Warzone, Candy Crush, World of Warcraft, Sekiro: Shadows Die Twice, Crash Bandicoot, and 2022’s Diablo Immortal.
Activision Blizzard Attracts Gamers From Around the World
Activision Blizzard is one of the world’s top five largest video game publishers. Its games are available in 190 countries, and it has an estimated 400 million active players worldwide. The company stays competitive and attracts loyal gamers by creating near-perfect games free of errors or bugs that could wreck the entire gaming experience.
Bobby Kotick became CEO of Activision in 1991. Kotick was instrumental in the merger between Activision and Vivendi Games in the late 2000s, which resulted in the formation of Activision Blizzard in 2008.
Bobby Kotick’s Activision Blizzard has been the industry leader for decades. According to Etienne Monceau of MarketScreener, “A publisher must create a need that doesn’t exist and force the urgency with all the methods at its disposal, like partnerships with streamers followed by millions of people, or huge events like the World Championship of League of Legends. The Call of Duty league and Overwatch league events are very successful and allow Activision Blizzard to assert its position as a great editor on the esport scene. [Also] in 2020, Honor of Kings, Peacekeeper Elite, and Call of Duty [all had] revenues estimated between $2 billion and $2.5 billion for each of these three licenses.”
Activision Blizzard’s Technological Advances
The gaming industry’s entire business model has adapted to meet modern gamers’ demands. Activision accomplishes this by expanding its games to mobile devices and adding free-to-play experiences to PC and console games. Since 2018, Activision Blizzard has managed to triple its player base.
Most game licenses utilize the free-to-play strategy. So how are they profiting? The sale of additional content and advertising space that users come across while playing generates incredible revenue. However, it’s not without risk, notes Monceau: “Publishers do not have the right to make mistakes, and a game must go viral as quickly as possible.”
Strategic investments are another aspect of Activision’s success. The company has adapted and embraced new technology, like motion capture, which allows for more real-world cinematics than ever before in the gaming industry. Blizzard Activision also pays attention to players and strives to deliver a product to meet their needs. Blizzard operates the Battle.net platform to understand the consumer habits of its players better. All of these reasons keep gamers coming back to play Activision Blizzard games daily.