Lime Crime, the cruelty-free, 100% vegan cosmetics brand founded in Los Angeles in 2008, recently made its debut in the U.K., selling at Selfridges. Recently acquired by Tengram Capital Partners, the ultra-bright makeup palettes have a legion of devoted fans known as Unicorns. Unicorns are known for their love of bold colors and sparkles and their individualistic sense of style.
Popular products from the brand include its eye color palettes, its metallic lipsticks, its opalescent highlighting palettes, and its colorful hair tints. The Venus eyeshadow palettes were responsible for the surge in popularity of the reddish grunge look in eye color. Hair colors include full-coverage dyes, tints, and mixers in colors such as Salad (grass-green), Tweet (canary yellow), Mint Ice, Blue Smoke, Chocolate Cherry, and Gargoyle (stone gray). Beauty mavens love the Velvetines liquid matte lip color line for its long-lasting tint.
On offer now at Selfridges are these beauty finds:
- Aquarium Brush Set and Pouch: Set of makeup applicator brushes with liquid- and glitter-filled handles for a mesmerizing aquarium effect; the pouches match too
- Diamond Crushers Lip Topper: Go over the top of your lip color with these over-the-top glitter pens
- Hi-Lite Palette in Opals: Pearlescent highlighter palette in peaches, pinks, and golds
- Plushies Lip Veil: Demi-matte lip tints in a wide variety of colors
- Velveteen Matte Lipstick:
- Venus XL Eyeshadow Palette: With shades like Flora, Ethereal, Scallop, and Celestial, this eyeshadow palette varies from subtle to statement-making
Interest in vegan and cruelty-free makeup has been increasing in the United Kingdom in the past few years. This is thanks in part to national campaigns by animal rights and vegan organizations. Lime Crime is committed to making sure all of its products are made without animal testing and free of any animal products, a commitment the company has remained faithful to since its inception. As a result, the company has earned both PETA Certification and Leaping Bunny Certification.
These Lime Crime beauty buys range from £18 to £52 at Selfridges. Other U.K. retailers that are authorized LC cosmetics retailers are ASOS, Cult Beauty, Feel Unique, Love Makeup in Hertfordshire, and Make Up Pro Store in Belfast.
Outside of the U.S., Canada, and the U.K., other nations that have physical retailers of these unicorn products include Australia, Dubai, and the United Arab Emirates. With the exception of a few embargoed countries, the company can ship products ordered online to almost any country in the world.
In addition to the popular beauty buys that consumers can find on the shelves at Selfridges, LC offers a range of wet-look Wet Cherry lip glosses to complement its famous matte Velvetines. The Velvetines line is filled out with a set of matching lip liners, and there are metallic shades available as well. For eyes, the Venus XL line is complemented by the Plushies Quads, sets of four eye-popping colors; and the Pocket Candy Palettes, which come in Bubblegum, Pink Lemonade, and Sugar Plum shades and were inspired by the look of the 1990s.