A2X Pricing vs ConnectBooks Pricing: What You Get at Each Tier

A2X starts at $29 a month and ConnectBooks starts at $149. That gap is real, and it is also misleading, because the two products are priced against different jobs. A2X charges by order volume for one channel at a time and posts summarized settlement journals. ConnectBooks charges by feature depth and covers five marketplaces with inventory and per-SKU detail at the higher tiers. Comparing the entry prices tells you almost nothing. Comparing what a specific seller needs tells you a lot.

How each company structures pricing

A2X prices per sales channel, per order volume, on a long ladder. Amazon, Shopify, Etsy, eBay, and PayPal all start at $29 a month. Walmart starts at $79. A multi-channel subscription is a separate product with its own ladder.

ConnectBooks prices by capability across three named tiers, Gold, Diamond, and Platinum, with the company stating that plan pricing varies by monthly order volume and adjusts as you move between usage tiers. Published starting prices are $149, $199, and $349 a month.

So A2X answers “how many orders, on which channel.” ConnectBooks answers “how much detail, across how many channels.”

The A2X ladder, in full

For Amazon specifically, A2X publishes fourteen tiers plus a custom option:

• Mini, $29, up to 200 orders, one Merchant ID, 3 months history. No cost of goods sold, no FBA inventory locations.
• Starter, $59, up to 1,000 orders, 12 months history. COGS and FBA inventory locations included.
• Standard, $79, up to 5,000 orders, 24 months history.
• Standard 10k, $159, up to 10,000 orders, maximum history, premium support.
• Premium 15k, $229, up to 15,000 orders, five Merchant IDs.
• Premium 20k, $289. Premium 30k, $399. Premium 40k, $519. Premium 50k, $579.
• Premium 75k, $919. Premium 100k, $1,039 with ten Merchant IDs.
• Premium 150k, $1,149. Premium 200k, $1,329 with twenty IDs. Premium 250k, $1,499.
• Above 250,000 orders a month, custom.

The multi-channel ladder starts at $89 for two channels and 1,000 combined orders, reaches $169 for four channels at 5,000 orders, $229 for five channels at 10,000, and continues to $1,869 at 250,000 orders across twenty channels.

Two details are easy to miss. The Mini plan does not post cost of goods sold, so the cheapest A2X plan does not give you gross profit. And every plan includes a 30-minute onboarding session, with premium plans getting 60 minutes.

The ConnectBooks tiers, in full

Gold, from $149. Summary sync to QuickBooks or Xero. Net profit and COGS per SKU inside the platform, PPC return on ad spend, filtering by date and buyer, profit and loss in a click, reconciliation of transactions, fees, and returns, 1099-K matching, and free one-to-one onboarding.

Diamond, from $199. Everything in Gold, plus per-SKU sync into QuickBooks by product, landed costs per item, reconciliation of every transaction, fee, expense, and return to the QuickBooks SKU, support for group items and multi-packs, and currency conversion to US dollars.

Platinum, from $349. Everything in Diamond, plus an AI bill reader, the advanced inventory system, multiple warehouse tracking, inventory turnover ratio, real inventory age, forecasting, and automated FBA reconciliation.

The tier logic is about where detail lands. Gold puts summary data in the ledger and keeps SKU detail in the app. Diamond pushes SKU detail into the ledger. Platinum adds the inventory layer on top.

Where A2X comes out ahead

Entry price, by a wide margin. A seller doing 800 orders a month on Shopify alone pays $59 for A2X Starter with COGS included. There is no equivalent price point on the other side.

Volume granularity. Fourteen Amazon tiers means you pay close to what you use. Three tiers means you either fit or you do not, and the “varies by monthly order volume” language on the ConnectBooks pricing page means the published figures are floors rather than fixed prices.

NetSuite. A2X posts to QuickBooks Online, Xero, or NetSuite. ConnectBooks covers QuickBooks Online, QuickBooks Desktop Enterprise, and Xero. A seller on NetSuite has one option here, and it is not the more expensive one.

History depth as a lever. A2X lets you take a premium plan to pull maximum history, then downgrade once the catch-up is done. That is a documented path on its pricing FAQ, and it is a cheaper way to fix two years of books than paying for depth you no longer need.

Where ConnectBooks comes out ahead

Channel count in one subscription. Five marketplaces, Amazon, Shopify, Walmart, eBay, and TikTok Shop, at one price. On the A2X side, adding Walmart to Amazon means the multi-channel ladder, which begins at $89.

QuickBooks Desktop Enterprise. A large share of established inventory businesses still run Desktop Enterprise, and that is a supported target here.

Inventory as a system, not a journal entry. Platinum tracks multiple warehouses, inventory age, turnover ratio, and stock in transit, with FIFO valuation. A2X posts COGS per SKU per payout, which is a different and narrower thing.

Published limits. The ConnectBooks FAQ states plainly that stock is tracked by warehouse with no bin or zone level, that purchase orders download as PDFs and cannot be emailed from the platform, that seasonality in forecasting is not yet available, and that there is no open API for external use. Vendors rarely publish their own gaps, and knowing them before you buy is worth something.

The comparison that decides it

Take a seller doing 4,000 Amazon orders and 1,500 Shopify orders a month, with 240 SKUs and two warehouses.

On A2X, 5,500 combined orders lands on the Multi Premium 10K plan at $229 a month. That gets summarized settlement journals for both channels with COGS posted per SKU per payout. Inventory tracking, warehouse allocation, and stock age are not part of it and would need a separate system.

On ConnectBooks, that seller is on Platinum, from $349, for per-SKU sync, landed costs, both warehouses, inventory age, and turnover. The difference is $120 a month, and the question is whether a separate inventory system would cost more than that.

Now change the seller. One channel, 700 orders a month, 30 SKUs, one 3PL, accountant handles inventory adjustments quarterly. A2X Starter at $59 does the job, and paying $149 for capability you will not use is a bad trade.

What neither price covers

Neither product files your taxes, and neither removes the reconciliation judgment calls. Both push data that someone still has to review against the 1099-K each marketplace issues. The IRS requires those forms when payments for goods or services exceed $20,000 in more than 200 transactions, and its guidance on the form is clear that income must be reported whether or not a form arrives and that multiple platforms can produce multiple forms.

Both also assume you are on accrual, or heading there. Publication 538 states that if you must account for an inventory in your business, you must use an accrual method for purchases and sales, with an exception for small business taxpayers averaging $26 million or less in gross receipts over the three prior tax years.

A note on switching costs

Sellers who lived through the GoDaddy Bookkeeping shutdown in June 2022 learned the part that does not appear on a pricing page: migrating years of history is the expensive half. ConnectBooks wrote up what sellers went looking for afterward, and the list was consistent: channel integration, inventory tracking, expense detail, and reporting that survives an accountant’s review.

Price the migration, not just the subscription. A $90 monthly difference is $1,080 a year. Two weeks of someone rebuilding a year of settlements costs more than that, and it only happens once if you get the choice right.