These days, most people spend the majority of their free time using the internet. Therefore, it’s no wonder that many companies want to market their products or services to these individuals. Many companies often implement email campaigns to reach online-based customers. It’s important to remember that you’re going to be competing for coveted space in customer’s inboxes. Many customers need some type of incentive to open emails from your company. With that in mind, here’s what DatabaseUSA.com® says to consider when trying to grow your company’s email lists.
Give Away Sample Products
There’s almost nothing better for a potential customer than receiving samples. The recipient doesn’t pay full price to try a product, and your company might gain a new customer in the process. Considering that, it’s wise to offer samples as a potential way to attract online leads. Create a form to obtain the lead’s information and, from there, you can begin sending samples.
Offer a Free eBook
Not all types of incentives require sending physical products to leads. An eBook is something your company’s leads can begin reading right away. Your company doesn’t have to spend the money associated with preparing and transporting physical books. Also, leads receive something valuable from your company. For instance, a supplement company might create an eBook to help leads achieve certain fitness goals. If you want to increase engagement, consider offering books that make up a series. Before long, these leads will be eagerly awaiting the next series installment.
Engage Leads with Starter Kits
Another popular email content idea is to create helpful starter kits. A starter kit is a series of documents that contains reports, frequently asked questions, helpful links, and other information about your company. These kits are also beneficial to send any potential companies your business might partner with in the future.
Present Helpful Videos to Leads
The internet has changed the way people view media. Now, video content is more popular than ever. Therefore, it’s smart to consider using video-based content for your emails. For instance, you can begin sending a series of informational or sales-based videos for your leads to enjoy. If you want to increase engagement even further, consider setting up webinars. You’ll find that webinars allow you to present content while communicating with those watching in real time.
Not every email lead wants to spend time watching videos. Infographics are a great alternative for reaching those leads. Infographics include pictures, facts, and statistics within a single image. This also provides leads with helpful information without them having to read lengthy blog posts.
In conclusion, it’s important to know how to increase engagement from your company’s email list. It might seem difficult to increase online lead engagement. However, offering these leads something of value often solves this problem. Your company can begin combining these strategies right away. In turn, you’ll have many ways to continue sending value-based emails to your leads. For more information and help, contact DtabaseUSA.com® for direct marketing solutions.