4 Ways To Optimize Your Applicant Tracking System

Having an applicant tracking system (ATS) can make your company’s recruiting process easier and more efficient than ever. By optimizing your ATS and configuring user-friendly tools, you no longer have to wait for the perfect applicants to come to you. Instead, your system can help identify the most qualified candidates, so you can hire new employees in a quick and efficient manner.

Below are four ways you can optimize your ATS for ideal job candidates.

  1. Collaborate Tools

Ensure that you’re using an ATS with proper collaboration tools. Such tools include which enables hiring managers to make decisions, share notes, and provide interview feedback online. Easy-to-read dashboards help control recruiting programs and analytics dashboards give access to at-a-glance data that’s related to recruiting performance.

Tools such as these help to improve collaboration and effective communication within the hiring process, so that your company can better avoid hiring failure. With a collaborative ATS, recruiters, hiring managers, and others all have access to the same, up-to-date information which prevents confusion and enables the hiring process to be both accurate and effective.

2. Improve Workflow

Whether you’re an employer looking for a new hire or the director of a recruiting company, you’ve likely experienced the errors and mistakes that commonly occur during the hiring process. Though mistakes like forgetting where a prospective applicant is in the hiring process or neglecting to follow up with a particular applicant are common, they can greatly hinder the efforts to finding a suitable candidate.

Optimize your ATS by creating custom workflow statuses that help you refine and better maintain workflow. From reviewing a resume and scheduling the first interview to sending the applicant a skill assessment or request for a second interview, a customizable ATS lets you keep track of exactly where each candidate is in the hiring process. Optimizing your ATS to improve workflow will also let you monitor how long it’s been since you’ve last made contact with the candidate, so you can stay present and prevent losing individuals that could be the perfect fit for the job.

3. Focus On Fundamentals

Hiring adequate employees can be tricky, especially if you’re solely focusing on how individuals look on paper or if they’ve included particular keywords within their application. Frankly, resumes and keywords won’t provide you with the candidate you’re looking for. Instead, use your ATS to target the fundamentals that make individuals fitting for the job.

As previously mentioned, optimizing your ATS can help you save valuable time on internal collaboration, candidate communication, and current job postings. This means you’ll have the time and resources you need to focus on the fundamentals involved in hiring and learn more about prospective applicants through phone screenings or social network monitoring. You can also used optimized tools like video interviewing to get a better idea of who the person is behind the resume.

4. Open Applicant Access

Have you had past trouble filling positions with the right person? As a business professional, chances are you have. And while many employers blame this void on the lack of skilled candidates, chances are your subpar, out-dated ATS played a role too. By optimizing your ATS, candidates won’t have to struggle through a lengthy, stringent, difficult application process. Instead, they’ll have have the same simple, custom experience that you do.

By using your ATS to customize job-specific questions, update job descriptions, and personalize requirements, you can prevent unnecessary barriers from deterring qualified applicants. With an optimized ATS, you’ll have access to every candidate who could fill the job requirements and they’ll have access to a quick and easy application process.  

5 Reasons Why You Need WordPress Hosting

WordPress is a very easy platform to use as well as being extremely popular. You can install it on virtually any Linux-based hosting service, as long as it supports PHP and MySQL. There are also specialized WordPress hosting services available from top providers. WP-Engine and GoDaddy, for example, both offer WordPress hosting with pre-installed version of WordPress ready to be used. So, do you really need specialized WordPress hosting? Here are 5 reasons why you do.

  1. WordPress Optimized Server

The first and probably the most important reason why WordPress hosting is a good idea when you are starting a new site using WordPress is performance. Unlike conventional hosting services (have you seen the host monster reviews out there?…), WordPress hosting is pre-configured to work really well with WordPress. You get a number of features that other hosting services may not offer.

For starters, Memcache or other server-side caching is usually used to boost the performance of your WordPress site. Since caching can really help speed up your site massively, this a feature that can be very handy to have. Of course you don’t always need to rely on your web hosting provider to enable this for you. You could attempt it yourself. Some WordPress hosting also comes with Nginx pre-installed, allowing your site to handle a large number of traffic without even flinching.

Hosting services optimized for WordPress also work well with other WordPress plugins, including plugins that handle CDN (Content Distribution Networks) and various other advanced features. Configuring these plugins to work with the WordPress hosting server should not be difficult at all.

  1. Affordable Hosting Costs

You can now get your WordPress site running smoothly for as little as £1 per month. Since WordPress doesn’t require a large amount of server resources to work smoothly, hosting companies are offering their WordPress hosting service at reasonable prices nonetheless. Depending on the size of your WordPress site, you can even get a suitable hosting service for less than £1 per month by opting for a smaller service plan.

WordPress hosting is not only affordable in the long run. It is also among the most affordable hosting services to begin with. If you choose to use a monthly billing cycle, you may not even have to spend more than £5 to get your site up and running, including your own domain name and other services.

  1. Lots of Freebies

Being a very popular platform, WordPress is used by thousands – if not millions – of sites out there. The latest statistics said that there are more than 2,000 new WordPress-based websites being introduced every hour. As you can see, the market for WordPress hosting is a lucrative one indeed.

This is why hosting companies are offering more freebies and bonuses to win your business. If you are in the process of searching for the right WordPress hosting service to use, you will see a lot of these offers for sure. A free domain name, free advertising credits and various other offers are yours to take. All you have to do is sign up for the hosting service plan of your choice and claim these bonuses.

The free advertising credits in particular are very interesting. You can jump-start your WordPress site by advertising it through Google AdWords, Facebook Ad network and other advertising networks without even spending any of your money in the process. Used correctly, these free advertising credits can really boost your traffic from the beginning.

  1. Maximum Compatibility

Need to add your own help-desk or install an online forum? Your WordPress hosting service package should support the best web applications and platforms perfectly. These scripts use the same combination of PHP and MySQL, so you can still add other web applications to your site without having to purchase a separate hosting plan.

The server itself is optimized for WordPress. Your main site will perform beautifully even under heavy load. That said, the rest of the site will still be very much accessible – and performing well – even without the optimizations.

  1. Top Support

If you are relatively new to WordPress or if you still need help with setting up your site, opting for WordPress hosting is the best way to go. The support officers behind your hosting service can help you tackle various WordPress related tasks, from setting up themes and plugins to optimizing the entire site for maximum speed.

This is part of the benefits of using WordPress hosting. You also get years of expertise and experience from the hosting company. Setting up particular WordPress hooks or trying to add a specific feature to your site will be very easy to do, even when you have no prior experience in developing a WordPress site before, because you can always ask for technical support.

With these benefits to enjoy, opting for a specialized WordPress hosting is the best way to go if you want to set up a new site using WordPress. The same goes for when you want to expand your existing WordPress site further. The performance boost offered by WordPress optimized hosting is definitely a huge plus you can benefit from.

 

How small businesses can save money with the cloud

Computer technology is constantly evolving. New programs, software, hardware and devices are hitting the market every day to make every aspect of people’s lives easier to manage.

Successful business owners know to research the latest tech trends to find which innovations will streamline their operations and which aren’t worth the investment. This is especially true for small businesses that often have fewer financial resources and less time to waste than bigger corporations. It’s not always easy to know which new tech will save money in the long run.

For entrepreneurs who have yet to invest in the cloud, small business experts urge them to consider this program, that can drastically simplify many of their daily processes. If they partner with an IT support in Woburn, they can access additional IT services catered to their business needs, all while saving overhead costs.

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“Owners can access the files from anywhere on any device.”

What the cloud means for small businesses
As reported by Entrepreneur, one of the biggest benefits of cloud computing is the convenience. By storing important information on a tech cloud, business owners can access the files from anywhere on any device. Gone are the days of carrying a hard copy storage device that can get lost of damaged – if the laptop is accidentally left at the office, owners can just log in from their home computer if they need to. This is also great for traveling and quickly accessing data from a smartphone or tablet.

The mobility of the cloud helps decrease operation costs, since business owners no longer need to invest in additional storage hard drives or storage equipment. This isn’t the only area where the cloud can save money, however. With less physical equipment, entrepreneurs can also bring down electricity costs. There are fewer upgrades to install and no more repairing or replacing damaged machinery. While there’s still a need for essential devices to access the cloud and perform many functions of the office, cloud computing cuts down on redundancies and replaces obsolete gadgets.

Making the switch to the cloud
It may seem daunting to worry about converting hard drives over to a cloud space, but these programs are designed to be user-friendly. Business owners should research the companies and programs that are available to them and choose one that will meet their data and budget needs.

According to tech entrepreneur and founder of Due John Rampton, “it’s important to start by deciding what needs to go on the cloud and what can simply be archived. Most businesses have records that are important to save but won’t need to be accessed frequently enough to warrant taking up space in cloud storage. Invoicing paperwork can easily be placed in the cloud securely and quickly without any loss of downtime for example.”

Once it’s been determined what can go on the cloud, business owners will need to follow the instructions set by their cloud-hosting company to transfer the files over. They’ll want to keep backup copies of the most essential records and test the files on the cloud to make sure they uploaded properly. Once files have been proven to be cloud-accessible, administrators can then remove the appropriate copies from the hard drives.

The cloud allows users to access files whenever and however they want.

Cloud security
An important part of a computing cloud is keeping it safe. How Stuff Works reported that the best way to do this is with strong passwords. Passwords should only be shared with essential personnel and should be changed every few months.

As always, business owners should educate their staff on safe online practices. No one should try to access any unknown emails, links and files to prevent virus infections.

These 5 Common Legal Mistakes Can Hurt Your Small Business

When you’re running a small business, there are a thousand different things taking up your time: managing employees, introducing or perfecting products or services, updating your website, and much, much more. Legal responsibilities often get pushed down on the list of priorities, but it can be risky for a small business to put off these obligations.

Not making the right choices when it comes to legal concerns involved in running a business can hurt you and your company. See what legal mistakes many small businesses make and how you can make sure your company is on the right legal track.

Not Establishing the Right Legal Structure

Business legal structure affects things like how much a small business will pay in taxes, how much paperwork it will have to complete, and how much liability it faces in the event of a lawsuit. There are four common legal structures: sole proprietorship, partnership, corporation, and limited liability company (LLC).

Each type of business structure has certain advantages and drawbacks. It’s important to weigh the features of each legal structure and determine how these features may affect your small business according to BusinessInsuranceQuotes.

For example, if your business is likely to incur potential liability, a sole proprietorship or partnership–legal structures in which the owners are personally liable for the company’s financial obligations–may not be a great option for your business. In the event of a lawsuit, you could face huge liabilities resulting in significant financial losses without the right legal structure behind your business.

You can find specific information about choosing a legal structure for your business by visiting the Secretary of State website for your state or seeking out personal advice from an attorney.

Not Obtaining a Patent, Trademark, or Copyright

To avoid the possibility of your small business’s product, service, or other item of value becoming public domain, you must patent, trademark, or copyright that item or concept. Without a patent, trademark, or copyright, another business could use and profit from your name, logo, or work without facing legal allegations.

Your small business must legally protect what it rightly owns to avoid potentially having your entire idea or business stolen. Here’s how to protect yourself:

  • Patents. File a patent application with the U.S. Patent and Trademark Office after doing a thorough patent search and seeing that your invention or idea qualifies for a patent.
  • Trademarks. Register your trademark on the U.S. Patent and Trademark Office after checking the Trademark Electronic Search Database to ensure your mark has not already been registered.
  • Copyrights. Simply create your work. Once your piece of work (such as a book, movie, software program, painting, or architecture drawing) is “fixed in a tangible form,” or produced, written, drawn, etc., it is protected by U.S. copyright laws.

Not Having a Shareholders’ Agreement

If your company has more than one shareholder, you should have a shareholders’ agreement. Although it is not a legal requirement for companies, a shareholders’ agreement serves as a set of rules for how the shareholders of your business will interact with each other, helping settle any disagreements that may arise.

Shareholders’ agreements are typically comprised of multiple sections, which serve the purposes of identifying the parties of the agreement, the goals to be met by the agreement, what shareholders are to do in certain circumstances, and so forth. To draft an agreement, seek the advice of an attorney.

Not Selecting Outside Investors Carefully

Seeking outside investors can be risky for your small business. If you are in need of financial assistance, using outside investors may seem like a good idea at the time, but it could result in legal complications later on. In the event that your outside investors disagree with the way the business is being run, they could threaten legal action. If you’re considering using outside investors, be sure to select them very carefully.

Not Properly Handling Federal Payroll Taxes

Small businesses are required to make federal payroll tax payments to the government, making sure that all income and federal and state taxes are properly reported and paid. Failure to retain payroll tax records, misclassification of employees, and failure to provide W-2 forms to employees could result in severe penalties for your company. Also, if your business does not remit payroll taxes properly, you could be personally liable, resulting in a criminal investigation of your business by the IRS.

To avoid such complications, consider using a payroll service or hiring an experienced human resources manager or payroll manager to handle these responsibilities.

Where Small Businesses Can Seek Legal Advice

When dealing with legal matters for your small business, you can always seek out professional advice from an attorney who specializes in small businesses. Forums for asking legal questions and advice are also a great resource for small business owners. You can find a wealth of valuable information on free legal advice sites such as FreeLegalAid.com.

Although the success of your business may depend on a list of endless tasks, be sure addressing legal responsibilities is a priority to keep your company protected and running smoothly.

Federal IT Facing Major Concerns in 2016

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U.S. Federal Government executives have quite the load of IT problems on their plates in 2016. The most obvious and significant concern is cybersecurity. Since 2006, more than 87 million private and sensitive records have been exposed through breaches of federal networks.

Advanced cyber attack attempts have rapidly increased, according to new reports in 2015. In the State of the Internet report by Akamai, it is claimed that web attacks in the fourth-quarter of 2015 increased by 40 percent from the previous quarter.

With cybersecurity being an impending threat to national security, the U.S. government is expected to spend $65 Billion on cybersecurity contracts between 2015 and 2020. However, hackers aren’t the only problem with cybersecurity. It is actually the “negligent employee” at an agency who fails to take precautions while using government networks that is considered the biggest threat to security, according to 44 percent of federal workers surveyed by the Ponemon Institute.

Federal workers also acknowledged in the survey that government agencies were highly unprepared for cyber attacks from hackers and that more highly skilled programmers were needed to assist in securing government networks. The lack of skilled personnel was ranked by 53 percent of federal IT workers as the biggest obstacle to cybersecurity.

Along with cybersecurity, the government CIO is facing challenges such as finding the right cloud solution for government data, using social media correctly (the Government Accountability Office ruled that EPA violated federal law by using social media for covert propaganda), preventing DDOS attacks, and replacing retiring employees.

With one in four government employees currently eligible for retirement, the CIO is commissioned with having to find suitably skilled workers to fill the void. This creates the potential for chaos and stress as new employees must be interviewed, vetted, and trained above and beyond normal employee turnover.

The infographic below, created by the team at Iron Bow technologies, outlines the IT concerns that are going to give the government CIO and other federal executives the biggest headaches in 2016.

Five of the Best Treatments for Acne-Prone Skin

Did you know that over 85% of people age between the ages of 14 and 24 suffer from at least a bout of minor acne, while this common skin problem affects an estimated 50 million Americans? Acne is a skin condition which can have severe physiological effects on your self-confidence and personal image. If you’re currently dealing with inflamed skin then you’re not alone, and luckily there are several top-notch treatments around that help to reduce and banish this skin issue for good.

Topical Benzoyl Peroxide

Benzoyl peroxide is used in drug-store and over the counter topical treatments for a range of mild skin issues. They often are mixed in creams, lotions or medicated bars which are applied directly onto the problem areas. Topical benzoyl peroxide has high success rates in helping to reduce inflamed skin, but it can sometimes cause skin to dry out and crack after prolonged use.

Topical Antibiotics

Topical antibiotics are creams and lotions that are also designed to be applied directly on to the skin. They are often combined with benzoyl peroxide to create an effective and higher strength treatment which helps to limit bacterial infections on the skin. As with other topical treatments, topical antibiotics can cause the skin to dry out.

Oral Antibiotics

Oral antibiotics are often prescribed for those with more serious skin conditions that don’t seem to be responding to topical treatments. Oral antibiotics have to be taken regularly and can take a while to kick in. The three most common antibiotics use to treat skin issues orally are doxycycline, tetracycline, and minocycline. While they are more effective than topical treatments, they also come with more potential side effects including nausea and headaches.

Birth Control Pills

Another option for females who have skin problems which are related to hormonal imbalances is to take birth control pills. A doctors offer advice on what type to take, and then prescribe you a course of treatments. Birth control pills help to maintain estrogen and in turn reduce skin inflammation for females. Birth control pills used as a treatments for skin problems are not recommended for smokers and for anybody suffering with migraines or blood-clotting issues.

Laser Treatments

One of the more modern treatments on the block uses laser beams to help kill bacteria on the skin. The treatment is non-evasive, and has shown promising results for people with mild to severe skin inflammation issues. Side effects include a possible reddening of the skin after the treatment, but this normally calms down after a few hours.

Skin problem can be caused by a range of factors, including hormones, oil production levels, menstruation and side effects from existing medication. If your acne is affecting your life, and drug-store treatments just aren’t cutting it, then don’t be afraid to go and see your doctor who will be able to prescribe medication or refer you to a dermatologist.

 

How Reality TV Changes Reality

After a long day, the prospect of slumping in front of the television and zoning out during a reality show is more than welcoming. However, few avid TV-watchers have failed to notice that the reality genre has utterly taken over the airwaves; every station has some “unscripted” series, following one family or another as it navigates the world. There are reality shows for those looking for star-packed drama, there are reality shows for sports fans hoping for some offseason info, and there are reality shows for kids and teens who have nothing better to do than watch hour after mindless hour of people making poor decisions. Not many people think twice about switching on a reality show and collapsing on the couch ― but maybe they should.

Research suggests that reality television has more influence on reality than most people expect. From the impact reality TV has on culture to the way it modifies young people’s brains, the reality genre might actually be dangerous to America’s future.

Intense Materialism

Reality television sells because it is more exciting than actual reality. While viewers spend night after night in front of the tube, on TV reality stars go wild at clubs and have frenzied house parties; they travel the world and experience exclusive delights; they enjoy tantalizingly luxurious lifestyles, and fans can quickly grow jealous. The contrast between real life and reality TV life is stark, and many viewers choose to pursue the idealistic way of life they see on the screen.

An extreme example of this are the notorious Hollywood Hills robberies, as depicted in the movie “The Bling Ring.” Seeking ceaseless excitement, a group of kids raided the homes of several celebrities, attempting to fuel the expensive life of parties and travel. Of course, the kids were arrested for their crimes, but they demonstrate how reality TV sets high standards for life that few people can attain.

Amplified Aggression

From the “Survivor” series which depicts strategic quarrels to “Jersey Shore” which showcases the antagonism of Italian-Americans, nearly every reality show contains some amount of drama. Stars gossip and spread rumors, and many even get into verbal and physical fights with friends and family. Often, that drama even continues off-screen, with social media wars ― like the recent one between Vivica Fox and 50 Cent ― which viewers also eagerly eat up.

Unfortunately, researchers believe that frequent exposure to such hostile behavior has increased rates of aggression off-screen. One study found that 78 percent of reality fans believe gossiping and spiteful conduct is normal between girls, compared to roughly 50 percent of non-watchers with the same views. Another study discovered that watching a reality show with aggressive undertones directly increases a person’s drive to do others harm.

Enhanced Beauty

Some experts believe that reality television has the potential to build up self-esteem; they believe that viewers tune into such programs to watch on-screen participants become humiliated, and shows end with audiences feeling superior. Indeed, some studies do support these claims, finding reality television fans more self-assured than their peers.

However, more widespread among reality TV fans is an emphasis on beauty. More than 72 percent of reality television watchers spend “a lot” of time perfecting their appearance, compared to a measly 42 percent of non-fans. Shows allow stars to primp and preen before going on camera, and their resulting flawless hair and make-up is presenting viewers with a false portrayal of average. Worse, some shows like “Extreme Makeover” and “The Biggest Loser” depict unrealistic changes to physical appearance, encouraging fans to undergo drastic procedures to attain the desired look. Rates of cosmetic surgery are rising, and many blame reality TV for this dangerous trend.

Accessible Fame

A leading theory regarding why reality television has gained such immense popularity is that the genre largely relies on regular people. Unlike the stage and the silver screen, which pull talent from trained and experienced artists, reality TV selects participants from the masses, which means everyone has the opportunity to become a reality star.

Unfortunately, the accessibility of fame has altered the way many people plan for the future. In one U.K. survey, 10 percent of British teens attested to willingly abandoning their educations for the chance at a spot on a reality television show. They believed that stardom offered more money and success than anything they could achieve at school. Yet, reality fame is fleeting, and nearly all reality celebrities quickly end up back in obscurity ― fighting the rest of their lives for another chance at recognition.

 

 

 

5 Ways to Avoid Awkward Silences on Your First Date

The first date is at once the most exciting and most terrifying step in the dating process. On one hand, you could be starting a new era of your life ― one filled with love and connection to a person who truly understands you. On the other hand, a first date is almost certainly going to be a big awkward.

Fortunately, with some preparation, you can mitigate the worst of the unease. Here are a few ways to cut silences short and get comfortable on any first date.

1. Have a Plan

Most people cannot claim improvisation as a strength, so the more you can plan ahead of time, the more comfortable you will be during your date. At least the day before your outing, you should know exactly what the two of you will do together and exactly where you will do it. You might even plan other aspects of the date, like your outfit or your topics of conversation (see below). Then, when the first date comes, you will be thoroughly prepared to overcome any awkward challenges.

Having a plan serves an even greater purpose than mitigating any first-date awkwardness: It shows that you have initiative and forethought, which are subtly sexy traits most people want in their mates. Still, it is considerate to inform your date about your plans in case he or she isn’t keen on certain activities.

2. Learn Some Icebreakers

Getting to know a complete stranger is stressful ― how can you possibly understand another human being? Do you start with softball questions about his or her job and hobbies, or do you go straight to learning his or her life values and future plans?

Most experts advise against delving too deeply into potentially traumatic or controversial topics on the first date, which means you should stay away from issues like politics or past indiscretions. You should also avoid snore-inducing lines of conversation, like recent dreams or minor health problems. Instead, you can peruse icebreaker lists to find inspiration for your first-date chatter. These will help you and your date reveal important information in a lighthearted and comfortable way.

3. Pay Attention to Body Language

A famous study found that people communicate primarily non-verbally: More than 93 percent of a person’s thoughts and opinions are conveyed through his or her body language and tone of voice rather than the content of his or her sentences. Therefore, it is crucial that you pay attention to your date’s non-verbal cues to understand what he or she is saying. You will be better equipped to steer the date away from any looming awkwardness, especially unwanted physical interaction.

It is important to watch your own body language as well as your date’s. Sometimes, you might encourage the wrong opinion with subconscious actions or behavior, and being careful about your expression and limb placement will help your date understand you, as well.

4. Get Active

The simple act of sitting across from your date is actually one of the hardest ways to achieve first-date success. When you are limited to the dinner and drinks on your table, you and your date will likely run out of conversation topics fast.

A much easier date ― and usually a much more memorable one ― gets you both up and interacting with the world around. Not only do active dates provide a built-in distraction during lulls in conversation, but they allow you to hide your nervous, fidgeting fingers. Here are some suggestions for lively first dates:

  • Attend a local arts or food festival
  • Walk around the park
  • Hike an easygoing mountain trail
  • Bike around your favorite neighborhood
  • Play a round of golf (or mini-golf)

5. Sink Into It

Ultimately, unless you and your date were made for one another, you will experience a bit of awkwardness on your first outing together. However, a tiny amount of discomfort isn’t a good reason to end the date early. Those mutual feelings of self-consciousness arise from positive emotions, like excitement and attraction, which means nervousness is a good sign: It shows you want to make a good impression.

While it is definitely a good idea to have a plan and to keep your date engaged, it can also be useful to allow a little awkwardness on your date. When a silence starts, you should try to feel comfortable in it by feeling the sensations in your body, noting your breath, and sinking into the tension. Perhaps your date will find your coolness in the face of awkwardness even more attractive.

Apple’s new iOS center in Naples raises eyebrows

Source: USA Today

Apple has announced the founding of its first European center for the development of iOS software in the southern city of Naples, a move seen in Italy as a new front in its war against a wave of European tax probes.

Apple CEO Tim Cook personally announced the plan Friday in Rome, saying the company was “thrilled to be helping the next generation of entrepreneurs in Italy get the skills they need for success.”

Cook came to Italy from Brussels, where he lobbied European officials as the prospect of a $19 billion tax bill loomed. European Competition Commissioner Margrethe Vestager is looking into the legality of Apple paying most of its European taxes in Ireland, a low-tax jurisdiction.

Just three weeks before Cook landed in Rome, Apple settled a tax investigation in Italy in terms Italian media described as favorable to the Cupertino, Calif.-based tech giant: The Italian government said Apple underpaid taxes for the 2008-2013 period by $958 million and Apple agreed to pay $346 million.

A few weeks before the announcement of the Italian settlement, Cook dismissed the investigation as “political crap” and promised “Apple pays every tax dollar” it owes. The settlement did not come up during Cook’s brief stop in Rome, but Italian analysts see the announcement of the Naples development center as related.

“What is most interesting about the announcement is that there was no warning, it just suddenly appeared like a gift under the Christmas tree,” Jeev Trika, director of TopSEOs, a leading iOS and SEO information site, said in an interview.

“I would be surprised if this was not part of Apple’s public relations efforts to illustrate that it plays a positive role in Europe, a role that goes beyond what the company pays in taxes,” Trikka said.

Apple’s press release announcing the deal stressed that theme. It noted that while Apple directly employs 22,000 workers in Europe, it indirectly employs more than 1 million more, such as software developers. All told, the release said, 1.4 million European jobs depend on Apple products.

The center in Naples, when it opens, will broaden those numbers even further: Apple said 600 students a year will be trained at the center.

Screens are Taking a Toll on America’s Eyesight

Most of us think of our eyes as a tool to get the job done, and many of us accept deteriorating eyesight as a fact of life. Now, more than ever, our eyesight is getting worse. What are the causes and what can you do to maintain healthy vision?

The Problem

Our eyes have been fine-tuned over millions of years to catch prey and see both in the short range and the long range.

Enter the modern world –  our eyes no longer do what they were designed for. Instead, we now use our eyes to stare at screens, close and far away, large and small. This results in a few problems:

Light Sensitivity

Our eyes are built to react to the variety of natural sunlight. When we sit at a screen all day, we’re getting too much light from a single, fixed source. There’s no variety, no random reflection. This affects our vision, giving us light sensitivity.

Too Much Up Close Time

Our eyes are designed for a variety of ranges. Long vision, distances, and up very close. When we are focused on a mobile screen or computer screen, we’re spending lots of time in one fixed field of vision.

Not Enough “Far Away” Time

The flip side to this is that whilst we’re concentrating for ten hours a day on close up vision, we’re not practising long-distance vision either. Our eyes were designed to find possible obstacles and prey (and predators!) on the horizon line. Not practicing at this distance is like sitting on a sofa all day and expecting your legs to work in the same way a long distance runner’s do.

The Cures

This problem is a societal one, and there’s not much you can do about fixing society so that we don’t have to sit and work on computers all day. But you can make the difference in your own life. Here are our top tips.

Buy quality glasses

Something you must do is wear quality glasses. According to ExpressGlasses purchasing quality glasses means that you’ll suffer less from the deleterious effects of too much close-up time. This can make all the difference between keeping your eye strain at a reasonable, workable level and having to lose productivity due to headaches and other negative effects of this unnatural condition.

 

Take time away from the screen

 

Just like stretching your legs should be considered mandatory for anyone working at a computer screen, so should taking a break for the sake of your eyes. Every fifteen minutes or so, reset your vision by looking into the distance.

 

Don’t use screens late at night, or use something like f.lux

 

F.Lux is a great software. It’s free to use, and it takes away the brightness from your screen. This helps tremendously when you absolutely have to use a screen late at night.

Of course, the best thing you can do is switch off your screens late at night. This will limit eye strain and help you sleep better.