Tag: outdated marketing practices

Marketing is complex and is always evolving. People’s habits and behaviors change with time.

Since the goal of marketing involves persuading people to make a decision in your favor, a good marketer must be aware of these changes. Also, new marketing innovations are being created on a regular basis and if a marketer is to be successful, he must be aware of these new innovations.

Since marketing is an age-long practice, different methods have been used by marketers in the past. Any marketing practice that doesn’t bring good results, might be damaging your brand and should be done away with.

In this article, renowned investor, marketer and NFT expert, Jurgen Cautreels highlights some outdated practices that people trying to sell in today’s market should avoid.

Non-Targeted Direct Mass Mailing

The idea behind mass mailing is to send to as many as possible, with the belief that not all, but some of the mails would convert. In today’s market, this does not work anymore. With the number of businesses making targeted adverts, a general advert is likely to be disregarded. Most often, they turn out to as spams.

Instead of this, you should send mails only to members of your target audience. To take it a step further, where you can, streamline your mailing list across different customer types; then send messages accordingly to the different categories.

Using social media only for promotion

Although the goal of your business is to make sales, your social media accounts shouldn’t be only for promotion. Where your account interacts and enlightens its followers, your content would reach a larger audience. Whereas if your account is only about your business’ sales, it would not perform adequately for your business.

In today’s world, social media has a huge impact on how a business succeeds. Your account should be managed to garner large followership and reach a wide audience.

Blogging without promoting

Your blog is where your customers get to know the most about you. If you’re blogging and people are not being directed to your blog, you’re losing. Direct links from your blog to your social media channels in whatever way you can. 

Also, always make sure your audience is very aware of your blog posts. If you can get people to keep coming to read new updates about your business on your blog, you’re establishing a bond with them.

Using intuition and not facts

Data is available now more than it has ever been before. A good marketer would not assume, he would get his facts and statistics right. I’ve seen many people make mistakes in their marketing because they made wrong assumptions.

If you’re marketing goods or services, there’s no need to stick to old methods that do not produce results anymore. Learn to use new technologies to market your goods for the best conversion results. A while ago, way early marketing career, I learned about non-fungible tokens (NFTs).

Years ago, many people were hesitant with the technology but today, NFTs are being considered as the future. And I’m glad that I was able to invest in it early.