E-Commerce Industry

Article Editor on June 10, 2021

The advent of the Coronavirus pandemic has contributed to the rise of e-commerce services globally. E-Commerce, also known as electronic commerce, has changed many lives since its inception back in the 1960s. E-Commerce has been instrumental in changing the way we buy and sell goods electronically over the internet. People can now order goods and services from any part of the world and pay using electronic payment platforms, and the goods and services will be delivered within a certain time. There are many reasons why people use E-Commerce as a form of trade and why it has gained prominence in recent years.

Affordable Prices of Goods and Services

The cost of operating an electronic shop is low compared to traditional shops. This is because you don’t need many employees to help run the business, which reduces the operating costs significantly. Also known as an online store, E-Commerce only needs internet connectivity to connect and start operating. Online transactions done during buying of goods are considered safe and transparent, and it’s very difficult for customers to lose money because people can track the goods after the payment is processed until the goods are delivered.

The Process is Accessible and Convenient

Online trade can be conducted at any time of the day, depending on when the clients initiate the process. Compared to the conventional brick-and-mortar shop that operates at specific hours of the day, online shops are available 24 hours, with people from all over the world accessing them as they wish. Customers are also given a variety of options to choose from thousands of goods displayed in the online shop. This ensures you order the exact product you want after conducting due diligence on the product. Alexander Djerassi is a renowned administrator and diplomat who has worked in Asian countries for a long time. Through his interaction with the Arab uprising, he notes that E-Commerce has been instrumental in pushing for improved business transactions in such areas. This is because people prefer to conduct businesses online rather than meeting in shops because of insecurity reasons.

E-Commerce Encourages Healthy Practices

The world has changed since the first coronavirus case was reported, and many people were ordered to quarantine to help mitigate the spread of the disease. More physical shops were closed, and people were forced to move online to order products online. This has broken the coronavirus chain of transmissions because there is no physical contact when purchasing goods. Alexander Djerassi is optimistic that E-Commerce is an integral part of our economy and lives as we move into the future. Things might never go back to how they used to be before the coronavirus outbreak, and people will have to adjust and embrace the new way of conducting business online. Multinational companies have also benefited from online trading by collecting and analyzing data from consumers that have enabled them to understand how people think. Through this process, the analysis is made, and appropriate answers are generated based on the behavior of customers.

ECommerce Design Trends of 2021

Article Editor on May 21, 2021

Judge Napolitano, the former New Jersey Supreme Court Judge and now frequent guest tv news commentator loves to keep in touch with everything related to not only politics and the law but business.

And as the COVID-19 pandemic continues, Napolitano notes that E-commerce shopping has been the recipient of millions of dollars in positive gains since March of 2020 when the pandemic began to hit worldwide.

Whereas previously many people, despite tremendous strides in security, refused to spend money online and would only go to a large box store to order, suddenly, with malls closed or still open but almost virtual ghost towns, suddenly going to the mall or a box store was no longer popular.

Shopping online shot up a remarkable 44 percent in the year 2020, and that tendency seems likely to be seen forever.

If people will feel safe after the COVID-19 vaccine fully takes hold and as much as 70 to 85 percent of the U.S. are vaccinated, will it be too little too late for malls in 2022?

Who can tell, but there are a number of trends that Judge Napolitano is noticing in the E-commerce design field in 2021.

The first is interactive design. Just because people are buying online does not mean they do not want to interact with products they see online. Creating 3D models, showing clients impressions with micro-interactions, and telling brand stories through the use of interactive videos are common.

Another new and emerging trend is creating individual landing pages of the most valuable products. Rather than go for the general shopper, landing pages tend to focus on the companies most profitable products, one at a time. And If the landing page leads to shoppers then searching for another product, it’s no skin off the companies back.

Also catching on is storytelling. Although clever marketers such as Paul Neman’s Foods, Orville Redenbacher’s popcorn, and Burt’s Bees have used storytelling for years, now more than ever smart designers realize that people relate more to compelling brand stories than just images and copy.

Another trend, and it’s about time, is taking a mobile-first approach to design. Roughly 80 percent of all smartphone customers have purchased something online using their smartphone device, and as far back as three years ago, 10 percent of all online purchases were made via cellphone. Now it’s probably more like 18 percent. The thing is a designer must be very careful not to make the assumption that everybody will want to purchase through a PC.

Another trend is to use animated page transitions. These transitions give users a sense that they are interacting with the website and will not only notice, but will spend more time browsing on them. And the longer they stay the more they will shop.

Also, a major new trend is the use of micro animations. Through the use of micro animations, things are explained visually with the use of fewer words.

Also a current thing but increasingly used is AI chat boxes to provide a personalized user experience. Keep your business relevant by keeping up with the design and graphic trends.