Effective Advertising

Article Editor on October 6, 2022

Effective Advertising

Advertising affects how people think and act in their lives. Advertising works for businesses to make them more competitive, but it also has adverse effects, such as addiction and increased materialism. As Dr. Jordan Sudberg says, “people buy things when they are relatively poor in what they need” – when they need something immediately rather than needing to save money or wait until it becomes available elsewhere. This article aims to address the pros and cons of advertising through the lens of Dr. Sudberg’s research and my own analysis.

First, Dr. Sudberg identifies three unique characteristics of advertising: a stimulus for human activity, a phenomenon involving all the senses, and an agent for social change. In other words, advertising affects human behavior and how people act – it makes them think, do and even feel things they otherwise wouldn’t. Dr. Sudberg also claims that stimuli activate what he calls “critical ideas” in our minds. These critical ideas allow us to decide whether an idea is good or bad, true or false. They allow us to critically analyze our surroundings and determine how we want to act based on these decisions. Finally, Dr. Sudberg claims that both ideological and practical advertising can make people behave in ways inconsistent with their beliefs and values. In other words, ads can convince us to do things we would not normally do – something Dr. Sudberg refers to as “false consensus.”

Dr. Sudberg’s research provides some evidence for these claims:

(1) Advertising strengthens human activity. To test this hypothesis, Dr. Sudberg asked his participants: “Do you feel that the amount of time spent per day on pleasurable activities has declined over the last 30 years?” The results were precise: “The trends revealed generally supported the advertisement-promoted hypothesis. The respondents felt that there was less time spent on pleasurable activities in their lives today than was the case 30 years ago.” (2) Dr. Sudberg also argued that it is the power of advertising to change our perception of how much time we spend on pleasurable activities. In other words, ads make us feel like we don’t spend enough time doing fun things, which makes us feel that we should do things to correct this imbalance in our lives. In Dr. Sudberg’s study, “a quarter of the respondents reported that they experience a diminished sense of well-being now compared with 1985, and 20 percent felt that their daily life had become less pleasurable.” (3)

(2) Advertising activates critical ideas. Dr. Sudberg defines essential ideas as “ideas which are critical to making decisions about who, what, and how we are as human beings.” Basic ideas can negatively interfere with our thinking. If people feel that the time spent on pleasurable activities has declined over the last 30 years, they may feel an urge to spend more time on these activities to make up for this deficit. This urge could cause them to spend money on expensive products they otherwise wouldn’t have just because they are advertised as “fun” and “pleasurable.” Dr. Sudberg concludes:

And so television, with its nearly universal exposure to the population and its ability to change our inclinations about what we would like to do and how we would like to spend our time, has the potential for great good or great harm. The power of television is through the message it presents about life. It is this variable that must be controlled.

Conclusion

According to Dr. Jordan Sudberg, advertising can be beneficial because it encourages people to satisfy their most basic needs and take care of themselves. However, it also has some adverse effects, such as increased materialism and addiction to specific products.

Tips on Online Advertising

Article Editor on October 4, 2022

Tips on Online Advertising

Online advertisement has been an essential part of the modern advertising industry. It is a necessity to sell products and gain profit. It helps to spread a brand name across the country or even the world, communicates your messages, and alerts customers about your products before they have an opportunity to purchase them.

They can do this through different mediums, such as classified ads, search engine optimization, organic listings, and website banner advertising. It is a great way to capture the interest of millions of people at once.

According to pain management specialist Jordan Sudberg, advertisement on the internet is a trendy choice among most business houses. Internet giant Google is probably the largest source of online traffic, which can help create awareness about the product.

Here are some tips, according to Sudberg, that people should follow to ensure that their product gets a more expansive reach online and increase sales:

1. Read the information about their product

The first tip is to read the information about their product first and ensure it is easily understandable. An advertisement can have many different descriptions; each must be easy to understand. It does not make sense to draw a customer in with rich info and confuse him with ambiguous language or symbols.

2. They should do research first about their target group.

Next, they should research their target group and the benefits they’ll get from their product. For example, if a company makes medicine to cure headaches and depression, they should ensure that the advertisement is worded in simple language. When trying to sell a product, you must know the people you are trying to reach.

3. Length of the presentation should be reasonable and short

People today do not like reading lengthy articles. They prefer to see images, videos, and fast emails. Suppose a business wishes to create an impact or make people interested in its product. In that case, they should use catchy lines and quotes from prominent personalities so that the information stays longer in people’s minds.

4. Enthusiasm

Business owners should be enthusiastic in their approach and should try to present themselves positively. This can help to make the advertisement more creative and effective.

5. They should put up a disclaimer

People today do not want to visit websites full of advertisements. They prefer to visit clean and well-organized sites with information about their product only.

Conclusion;

Online advertisement is a trendy choice among most businesses. Internet giant Google is probably the largest source of online traffic, which can help create awareness about the product.

People need to read the information about their product before advertising it. This is to make sure people will understand.

People need to know the people they are trying to reach out to. Suppose a business wishes to create an impact or make people interested in its product. In that case, they should use catchy lines and quotes from prominent personalities so that the information stays longer in people’s minds.
Jordan Sudberg believes that they should first research their target group and the benefits they’ll get from their product.

Are Slogans Still Effective in Advertising?

Article Editor on December 1, 2021

Are Slogans Still Effective in Advertising?

Slogans can be an effective way to get a consumer’s attention, but according to Father George, they may not be as effective as they used to be. Father George Rutler, a professor at the Institute for Advanced Catholic Studies, wrote about the effectiveness of advertising slogans in the 21st century. He argues that although many advertisements do use old-fashioned slogans that are sometimes effective, there is also an impressive amount of new prospects to marketing and advertising today.

Father George points out that slogans in advertising are often an attempt to tap into a pre-existing emotion or feeling. For example, a slogan like “just do it” might make someone feel motivated or inspired. However, in the 21st century, there are so many advertisements and distractions that it can be difficult for a slogan to stay in a consumer’s mind long enough for it to be effective.

He also points out that slogans are often paired with other marketing strategies such as product placement and brand endorsements. These can be more effective than an advertisement with only a simple slogan because they give the consumer additional information about what they are buying. The product being advertised doesn’t have to be made appealing through a slogan because a commercial with a celebrity endorser or a clever placement has already done that.

Father George concludes that although slogans can catch someone’s attention in advertising, they are just one of many tools available to marketers and advertisers. Some companies might try to market their product with a slogan that appeals to a certain emotion, but it’s more important for the product itself to be appealing and useful. In the end, whether or not a slogan is effective depends on how well it resonates with the consumer and how memorable it is.

It seems like Father George may have a point; many of today’s slogans are so simple and unmemorable that it is difficult to imagine them being impactful. There are so many advertisements everywhere, such as billboards, radio ads, TV ads, and internet pop-up ads, that it seems impossible for a slogan to catch someone’s attention in one go. Father George makes an interesting point about how slogans can be linked with other marketing strategies to make their advertisements more effective.

It seems like Father George Rutler might be underestimating the effectiveness of some slogans, though. Many companies still use the same old-fashioned slogans for a reason: they work! Some examples include Nike’s “just do it” and Apple’s “think different.” These are simple but catchy phrases that almost everyone has heard before. They are memorable and evoke an emotion in the consumer, which is what Father George says is essential for a slogan to be effective.

In the end, it’s up to the consumer to decide whether or not a slogan is effective. If it resonates with them and they remember it, then it has done its job. There are so many advertisements out there that it’s hard to believe that people can remember them all, let alone pay attention to them. That being said, some slogans certainly do stand out and catch the consumer’s eye!