Judge Napolitano, the former New Jersey Supreme Court Judge and now frequent guest tv news commentator loves to keep in touch with everything related to not only politics and the law but business.
And as the COVID-19 pandemic continues, Napolitano notes that E-commerce shopping has been the recipient of millions of dollars in positive gains since March of 2020 when the pandemic began to hit worldwide.
Whereas previously many people, despite tremendous strides in security, refused to spend money online and would only go to a large box store to order, suddenly, with malls closed or still open but almost virtual ghost towns, suddenly going to the mall or a box store was no longer popular.
Shopping online shot up a remarkable 44 percent in the year 2020, and that tendency seems likely to be seen forever.
If people will feel safe after the COVID-19 vaccine fully takes hold and as much as 70 to 85 percent of the U.S. are vaccinated, will it be too little too late for malls in 2022?
Who can tell, but there are a number of trends that Judge Napolitano is noticing in the E-commerce design field in 2021.
The first is interactive design. Just because people are buying online does not mean they do not want to interact with products they see online. Creating 3D models, showing clients impressions with micro-interactions, and telling brand stories through the use of interactive videos are common.
Another new and emerging trend is creating individual landing pages of the most valuable products. Rather than go for the general shopper, landing pages tend to focus on the companies most profitable products, one at a time. And If the landing page leads to shoppers then searching for another product, it’s no skin off the companies back.
Also catching on is storytelling. Although clever marketers such as Paul Neman’s Foods, Orville Redenbacher’s popcorn, and Burt’s Bees have used storytelling for years, now more than ever smart designers realize that people relate more to compelling brand stories than just images and copy.
Another trend, and it’s about time, is taking a mobile-first approach to design. Roughly 80 percent of all smartphone customers have purchased something online using their smartphone device, and as far back as three years ago, 10 percent of all online purchases were made via cellphone. Now it’s probably more like 18 percent. The thing is a designer must be very careful not to make the assumption that everybody will want to purchase through a PC.
Another trend is to use animated page transitions. These transitions give users a sense that they are interacting with the website and will not only notice, but will spend more time browsing on them. And the longer they stay the more they will shop.
Also, a major new trend is the use of micro animations. Through the use of micro animations, things are explained visually with the use of fewer words.
Also a current thing but increasingly used is AI chat boxes to provide a personalized user experience. Keep your business relevant by keeping up with the design and graphic trends.