Traditional marketing initiatives have been dying a slow death for more than a decade now. In fact, very few companies use the postal system to mail out promotional flyers, and fewer still use the telephone. Instead, digital marketing strategies seem to be ruling the day, and there is likely a good reason for this. Some estimates have as much as 50 percent of commerce now taking place entirely online. If this trend continues, businesses of the future will no longer need to rely on a physical location to receive customers. Because of this, they must garner the attention of new customers almost entirely within the virtual world.
Effective Marketing Techniques
One of the emerging trends in this area is email marketing campaign services. This entails targeting specific consumers with relevant messages that attract and encourage a response. This can be in the form of a newsletter, regular promotions, or simple birthday or anniversary reminders. In fact, the possibilities in this area are endless. By email consumers that are already interested in the type of products and services that you have to offer, growth can happen almost overnight. This is also a cost effective digital marketing strategy and the return on investment is much higher than other types of traditional advertising techniques that have long been employed.
E-Commerce Sites That Work
It is not enough to simply have an e-commerce site up online. If your site is not functional and it is difficult for the average user to navigate, it could actually do more harm than good. This is because consumers today want the sites that they visit to be user friendly. They want to be able to access the information that they need, purchase what they want and then move on as quickly as they came. If they have a question, they need that to be answered right there on the site or have someone readily available to assist them. This is why you will want to consider adding chat functionality to any e-commerce site.
Consider Chat Functionality
With more and more people around the globe shopping online today, you might very well find that your own business no longer is bound to one particular geographical location. When people do not know you, however, they will want to have their questions answered quickly and effectively. This is not always to do in an online environment that is traditionally less than personable. To combat this, you can offer a chat function on your website that is up and running a majority of the time. When someone has a question, they can quickly engage a member of you customer service staff and get that answered. This is also a great marketing component of your site and it effectively replicates a traditional buying experience.
There are many other strategies to employ in the digital marketing realm as well. The key is provide the consumer with an enriching experience that will encourage them to come back. To do this, you will want to implement a wide array of features into your e-commerce site that captures the interest of a brand spectrum of Internet users today. If you will do this, you will notice an uptick in web traffic and increase in customer loyalty. This will pay off in the end.